Presented during Tshikululu Social Investments' second annual Serious Social Investing workshop, which took place on 17 and 18 March 2011. Setlogane Manchidi (Head of CSI: Investec) says that different companies undertake CSI for different reasons. Effective communication of this work should reflect that, rather than all look the same.

1. Corporate Social Investment
CSI Communication
Setlogane Manchidi
17 March 2011

2. A distinctive specialist banking group
Question Approach to CSI
&
Related Communications

3. A distinctive specialist banking group
Question Approach to CSI…
 Why CSI, what is the purpose?
 What do we hope to achieve by doing CSI?
 What about alignment to business?
 Knowing why we play in this space, what then are our
underlying philosophies?

4. A distinctive specialist banking group
Why are we doing this?
 Is it just compliance driven?
 Is it just to be seen to be doing something?
 Is it impact driven?
 Is it for staff attraction and retention?
 Knowing why we play in this space, what then are our
underlying philosophies?

5. A distinctive specialist banking group
Question Approach to CSI…
 Where and how can we make a meaningful difference?
 Do we have one or more focus areas, what are they and
why?
 What are our objectives within each focus area?
 How do we define and assess for impact?
 Massive impact/quantity vs. quality but focused impact?
 What is the nature and extent of involvement?
 Is there a difference between CSI & marketing
sponsorships

6. A distinctive specialist banking group
Question Approach to CSI Communication
 What is our position regarding marketing or communication
of CSI?
 Why communicate?
 To whom?
 How do we/can we communicate?
 Where?
 When?
 What are the fundamental or critical considerations?

7. A distinctive specialist banking group
What are the Critical Success Factors?
 Carefully thinking through all questions posed
 Knowing why we are doing it – understanding our
purpose.
 Buy-in
 Admitting that we are dealing with people
 Financial & human resources
 Being open and honest

8. A distinctive specialist banking group
THANK YOU