1. Turkcell Application Portal
“Uygulama Pazarı”
www.uygulamapazari.com
October 2008
Turkcell Application Portal
October 2008

2. Application Portal
• The idea brought up in 2006 by Turkcell Business Development.
• Waited for market to be ready.
• Development started on June 2008. Launched on October 7th, during
CeBIT Eurasia by Turkcell Management.
• The aim is to enrich the handsets of customers and create loyalty.
Turkcell Application Portal
October 2008

3. Uygulama Pazari
• The portal is called “Uygulama Pazarı”. It means “application market” in
Turkish.
• Content categories span from business (finance, document processing) to
personal (hobbies).
Professional Health Religion Hobbies Database Development Tools
Finance Travel Communication Utilities Educational
Multimedia& Fun Dictionaries Documents Security Sports
• Currently 130 applications in 12 categories.
• Charging is made over mobile bill.
• Prices range from 3 to 20 €.
• Serves only Turkcell customers
• First application portal launched by a Turkish GSM operator
Turkcell Application Portal
October 2008

4. Supported OS
All mobile Operating Systems such as :
• Windows Mobile software
• Symbian software
• Mobile phone Software (J2me)
• BlackBerry Software
Next step:
• Pocket PC software
• Palm Software
Turkcell Application Portal
October 2008

5. Responsibilities
Product Development
Content Procurement
Negotiating
Contracting
Revenue Sharing
Maintenance Operations
Marketing
Billing
Customer Support
Turkcell Application Portal
October 2008

6. Market Potential
• 35 million Turkcell subscribers
• 19 million Java enabled handsets
• 15 million Symbian handsets
• 340K smart phones
• 75K Blackberry
• 50K iPhone
The only operator supported application portal in Turkey.
Turkcell Application Portal
October 2008

7. Roadmap
• Sms based promotions
• TV- marketing campaign planning
• Catalog plug-in for Turkcell Master Client
• Extension to Turkcell subsidaries
Turkcell Application Portal
October 2008