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Presentation SEARS at SNH Battleby

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Rene Looper
Rene Looper

Presentation to Marketing and PR professionals at SNH Battleby near Perth.

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Thursday 22 August SEARS Networking event
Marketing & Campaigns Incident handling Handling negative publicity Social Media Today
Marketing & Campaigns
Facebook events Twitter promotion Youtube videos #Hashtags?
Facebook new stats
Pinterest
Pinterest
Incident handling
Luck favours the prepared
Irresponsible use of social media sabotages the positive work done by company communications professionals who are trying to build loyalty and advocacy
Critical Incident Management Luck favours the prepared Create a clear framework, so that critical incidents can be dealt with consistently and effectively at the earliest opportunity
Handling negative publicity
Anyone with a mobile phone has an audience
• Prevention is better than cure • Respond quickly • Holding statement • Acknowledge mistakes • Make amends
Social media management
Hope you found this useful Questions?
Rene Looper Tuminds Social Media

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