Presentation at 2012 Universum Employer Branding Conference, New York

1. Managing the Social Media
Madness
Carmen Hudson
Recruiting Toolbox
Universum Employer Branding Conference

2. Hello.

4. Our new addiction
Credit: Peter Shankman

5. Strategy
• Anticipates/telegraphs difficulty
• Scales
• Can be repeated
• Sustainable
• Measurable and meaningful
Focus your efforts on strategically selected positions
or a clearly stated objective

6. Social Media Management
"Numbers don't matter. What's important is
that you understand your audience, know what
they want, and give it to them.”
--Peter Shankman, founder of Help a Reporter Out

7. Social Recruiting
• Join the conversation
• Listen
• Job distribution
• Sourcing (finding prospects)
• Increase or manage referrals
• And what else?

8. All Roads Lead to This…
• Phone Call
• Email
• IM
• Virtual Meeting
• Face to Face Meeting

9. …which should lead to this

10. Social Recruiting Workflow

11. How would you improve this?

12. Get smart.
• Join Twitter. Now. Follow: @JennyDeVaughn,
@Katdrum @JenniferMcclure @Jason
Lauritson @peopleshark
• Start a blog – 1 post/1 feature per week
– Wordpress.com
– Tumblr.com
• Spend 30 minutes/week on demo calls

13. Start small.
• Pick an important problem to solve
• Don’t design a strategy, identify your objective
and create a workflow
• Try some things
• Learn some things
• Measure stuff
• Achieve some small wins

14. Channel your inner MacGyver.

15. Engaging Software Architects

16. Your sourcers are doing this already.

17. Make it easy for jobseekers.

18. Get help.
• PR
• HR
• Marketing
• Recruitment Ad Agency
• Legal
• Vendors
– ATS, Job Distribution, CRM
– Microsites, Portals, SEO
– Listening, monitoring
– Profile-building, referrals, reverse referrals

20. I am excited to connect with you.
• carmen@recruitingtoolbox.com
• @peopleshark
• Linkedin.com/in/carmenhudson
• www.recruitingtoolbox.com