2. Agenda Power of Touch Touch Today Advantages of touch Why do YOU need it? Overview of XXICO Unlimited Possibilities XXICO solutions for you!
3. Power of Touch PHONES The success of the iPhone has given rise to a new generation of touch control while the advent of multi-touch in Windows 7 is further accelerating the evolution of human computer interfaces. TOUCH COMPUTERS AND SURFACE OTHER SURFACES
4. Power of Touch Lets start with how touch can creates an impact…
5. And here are some quick facts: 33% of shoppers watch in-store video. 10% of shoppers make a habit of watching retail video. 47% recall learning about specials or sales from video displays. 52% feel more stores should run video programming. 78% finds the screens helpful. 30% of retail viewers made an unplanned purchase as a result of a video. 63% adults have said that Interactive screens catches their attention- the highest level reported across all media including TV, Internet, magazines, newspapers, radio, and mobile phone advertising. Power of Touch
6. Touch Today Interactive advertising gives consumers more control by giving them a range of choices in their experience with product information. It produces a sense that the communication is more personal than traditional media ads because it creates or simulates a one-on-one interaction. This fosters a longer brand interaction.
7. Touch Today Research has proven that touch has an important impact on the purchasing decisions and brand loyalty of consumers. 65% of consumers reported that "a digital brand experience has changed their opinion of the brand," and 97% of the consumers stated that it influenced purchase decisions. In-store screen is recorded as being 7 times more effective than conventional static point of sale displays and posters. In a new consumer survey by the Nielsen research firm, 4 out of 5 product brands experienced 33% increase in sales through the use of interactive media.
8. Today’s consumers have grown up with razzle-dazzle technology, so they expect it everywhere. Also, we tend to form, retain and revisit memory when all five senses are engaged. It is safe to say, we can create a unique customer experience with touch. With interactive medium allowing customers to find more detailed information about a product in which they may be interested, touch screens are turning out to be the ideal advertising and marketing medium. How you can leverage Touch
9. How you can leverage Touch Use touch to showcase your collections With innovative display and management, bring hi-tech right in the center of your store. Use touch to advertise about events, specials and sales Let your customers know the latest happening in your store and ensure maximum participation. Use touch to entertain With interactive games and jukeboxes in the lounge and advertisment videos in and around. Use touch to showcase your collections With innovative display and management, bring hi-tech right in the center of your store. Use touch to advertise about events, specials and sales Let your customers know the latest happening in your store and ensure maximum participation.
10. XXICO At XXICO, we Understand , Implement. , Innovate We develops built-for-touch applications that give consumers and businesses rich interactive multimedia experiences. As a full service multi-media company, we offers clients a one-stop source for interactive advertising. DEPLOYMENT Supervising Installation Integration and Deployment Management Maintenance for a given time period FORMULATION Concepts for the Campaign Choosing Hardware Campaign Design & Storyboarding 3D Content Creation Interactivity Scripting DESIGN Interactive Space Interactive Product Software Database Content Creation 3D Modelling & Animation
12. Unlimited Possibilities What if we could display all the latest offering for the customers to browse through like a Smart Catalogue
13. Unlimited Possibilities Touch tables where every detail of the any jewellery selected - their quality, constitution and other details can be displayed.
15. Unlimited Possibilities Convert plain walls to eye-catching digital touch screens that come to life when a customer passes by. Let the customers look through all the ads through the ages... and create a sense of nostalgia.
16. Unlimited Possibilities Wow your customers when the pass by with motion sensing screens displaying your latest and very best offerings. An example…