Analysis of Italian Crowdfunding Platforms by D.Castrataro, I.Pais (presented at crowdfuture)

1. Analysis
of
Italian
crowdfunding
pla:orms
Daniela
Castrataro
–
Ivana
Pais
LUISS,
Rome,
19th
October
2013

2. Analysis
of
Italian
crowdfunding
pla:orms
• Updated
version
(October
2013)
• ObjecLve:
to
give
an
overview
on
the
offer
and
value
of
crowdfunding
market
in
Italy
• 16
acLve
pla:orms
in
November
2012,
21
acLve
pla:orms
in
April
2013
and
2
in
launch
phase
• 27
acLve
pla:orms
in
October
2013,
14
in
launch
phase
• 30
replies
included
in
the
analysis
(21
acLve
pla:orms)

5. Business
type
and
structure
• An
average
of
5
partners,
3
employees
(half
of
the
pla:orms:
only
1),
2
full-­‐Lme
collaborators
and
one
part
Lme
(half
of
the
pla:orms:
zero).
• 30-­‐50
years
old,
average
age
is
lower
in
reward
• 70%
have
a
university
degree
• Women’s
presence
is
growing:
half
the
pla:orms
employ
women,
2
pla:orms
were
funded
by
only
women
• AcLve
pla:orms’
business
type:
7
VAT
registered,
3
managed
by
another
company,
7
Srl
(UK
Ltd),
2
Spa
( joint-­‐stock
company),
1
Ltd
(registered
in
the
UK)
• 3
equity-­‐based
pla:orms
have
started
the
process
to
be
included
in
CONSOB
register

6. Business
models
• More
than
¼
offer
their
services
for
free
• Success
Fee
between
2,5%
and
15%
• Planned
integraLon
of
pay-­‐for
services
in
the
next
months
• Only
4
pla:orms
target
internaLonal
market
• CompeLtors:
in
Italy
• More
than
a
half
has
got
informal
types
of
collaboraLon
in
place,
less
than
a
third
formal

7. Crowdfunding
Models
(acLve)
Odobre
2013

8. Crowdfunding
Models
(acLve
+
launching)
Odobre
2013

9. Pla:orms
Models

10. Italian
Crowdfunding
Market:
total
value

11. Most
funded
projects
• La
cidà
nella
cidà,
Terzo
Valore
(E
900K,
300K
via
Lending,
600K
via
donaLon
crowdfunding)
• E
fu
sera
e
fu
mahna,
Produzioni
dal
basso
(E70K)
+
DIY
• E
179K
Padiglione
Italia,
Biennale
• E
89K
Palazzo
Madama,
Torino

12. Problems
• Lack
of
culture
eg.
Difference
between
equity
and
reward.
AssociaLons
and
Networks
educator
role
• Difficult
relaLonship
with
PA
• Digital
divide
• Economic
sustainability
• Equity
pla:orms:
problems
in
finding
a
financial
intermediary

13. Grazie!
@ivanapais
www.laretechelavora.com
ivana.pais@unicad.it
@danielaCast
hdp://twintangibles.co.uk
daniela@twintangibles.co.uk
@italiancrowdfunding
www.italiancrowdfunding.org
info@italiancrowdfunding.org