The document provides information about Dr. Sam Swapn, the CEO and founder of Strategism Inc, a company that offers online and in-class training, certification, staffing, and consulting services. Some key details: - Dr. Sam Swapn has over 25 years of experience in project management and has worked as an entrepreneur, consultant, investor, corporate trainer, and educator. - He believes failure is an important part of learning and has learned most from his own failures, tackling them by keeping trying and not giving up. - As the CEO, his definition of success is creating happiness rather than just money and power. He focuses on nurturing relationships. - His leadership

1. Tactical
Rehabilitation
THE TEAM HELPING THE MEN AND WOMEN IN UNIFORM MARCH 2022
David Marr
CEO
Innovative
BUSINESS
LEADERS
MAKING
A DIFFERENCE
2022
Kevin Macritchie
COO
Karen Lyons
Chief Financial Ofcer
James Polka
Vice President
Reed Abernathy
Vice President

4. C O N
An Interview With
Kevin Macritchie
Helping The Men And
Women In Uniform
Dr. Upendra
Nagaich
The Long-term Health And
Safety Implications
Of The “end Of Covid”
COVER STORY
08
20
28
CXO

5. N T E N T S
Susan Semmelmann
An Exemplary Woman
in Design
Dr. Sam Swapn
Helping Organizations
Train Their Employees
Mohammed Mubin Mallick
a robot-enthusiast revolutionizing
the Robotics and Automation Industry
16
32
24

6. Prashant C.
Editor In Chief
Ehsan Jami
Managing Editor
Alexis, Michael
Publishing Control Team
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Visualiser
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Art And Design Assistant
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Art And Pictures Editor
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Marketing Manager
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8. W
ith the constant development in the start-
up ecosystem, more and more women are
chasing the entrepreneurial dream and
succeeding in their ventures. Women leadership in
today’s world has been on a rising graph in the recent
years. In this day and age, we can proudly say that
women leadership is not an obscure concept any
longer. Women are in the news every day, ruling all
segments of industry and all facets of life. Successful
women leaders and subject matter experts who have
created a very strong knowledge pool are helping
innovators to shape ideas into reality.
With a set of strengths and professional code of
conduct that women are very well suited for;
organizations are actively seeking women for
leadership roles and female entrepreneurs are starting
businesses at a faster rate than any other time in the
past. Several organizations too are enabling women to
grow and flourish in both their professional and
personal lives, enabling them to thrive on their own
path, based on their own professional and personal
priorities. Their expertise and thought leadership are
fuelling organizations' impressive success. In a country
like India where most of the women aren't encouraged
to think big, there are some who have soared higher
than one would expect from a constrictive setup.
These wonder women are inspiring other ladies to
venture on the path of start-ups through the stories of
their personal struggles and challenges. Our current
edition speaks of such inspiring stories of women
entrepreneurs who are disabling the think-leader-
think-male norm and touching the sky. The number of
female founders shining in our country will only rise,
and we could not be prouder of our women.
Flip the pages and Happy reading…!!
Tycoon Success Magazine
editor@tycoonsuccess.com
Editorial
Desk
Innovative
BUSINESS
LEADERS
MAKING
A DIFFERENCE
2022

10. Kevin Macritchie
COO
Team Tactical Rehabilitation

11. Kevin
Kevin
MacRitchie
MacRitchie
Kevin
MacRitchie
HELPING THE MEN AND WOMEN IN UNIFORM
Cover Story
Innovative Business Leaders Making a Difference, 2022
AN INTERVIEW WITH

12. eet the Executive Team of Tactical
MRehabilitation, which works to deliver the
best possible service, solutions, and
healthcare to the biomechanical needs of the world's
greatest heroes- the men and women of the United States
Military. All of Tactical Rehabilitation's products are
battle-tested having been used by service members
deployed across the planet. The organization's staff is
trained to provide the highest quality care and fit for
patients and to be a resource for providers.
The organization was founded by David Marr in 2013.
As the founder of Tactical Rehabilitation, David
surveyed the providers and solutions offered before
laying the foundation stone of the company in 2013.
While surveying, David saw a need for healthcare that is
entirely focused on healing patients with the best
possible solutions and less focused on maximizing
profits at the expense of those that ensure the freedom of
every citizen of the United States and its allies.
The Leadership Team
David Marr is the founder and CEO of Tactical
Rehabilitation. He leads the oversight of Compliance
and Financial oversight with the CFO. He founded
the company in a modest 640 square foot storefront
in 2013 with a simple mission to 'Serve those that
serve' and honor those who protected our nation with
the best solutions available. As the founder of the
organization, David spearheads the diligent research
of new products and is the core of Tactical
Rehabilitation's knowledge and compliance base.
He continually seeks innovations in technology and
has made available a superior line of products that
the organization makes available to its patients to
ensure the best possible healing process creating
one patient at a time-serving their individual needs.
He says; “It is an honor to serve the world's
greatest heroes and lead the way to Service
Readiness for those that ensure freedom around
the globe.”
David prides himself on maintaining a family
atmosphere and a caring culture for the employees and
their families of Tactical Rehabilitation. With David's
long-standing commitment to serving others in law
enforcement, as a Game Warden, and for other
pioneering DME providers growing their patient success
each year, it is easy to see why the military and industry

13. welcomes David and Tactical Rehabilitation's down to
earth approach to ensure the best in healthcare to the
servicemen and women.
With over thirty years of experience working in the
healthcare and IT industry, Kevin MacRitchie currently
serves as the Chief Operations Officer of Tactical
Rehabilitation. As a leader in the healthcare sector,
Kevin has worked tirelessly to create the best possible
patient experience. He specializes in high customer
satisfaction, engineering leadership, and information
technology.
Kevin says, “Maximizing patient success will always be
our most critical of priorities.”
He holds a bachelor's degree in Information Systems
and Operations Management from the University of
Toledo. Kevin has received multiple healthcare
industry awards for his incredible work in transforming
the organization and the industry to enable more
focus time on patient care and improving business
operational efficiencies of healthcare behind the scenes
as not to interfere with patient care.
Karen Lyons is the Chief Financial Officer and Chief
Legal Counsel for Tactical Rehabilitation. Karen has
more than 30 years of experience working in healthcare,
non-profit, and construction industries. As a financial
professional, Karen also combines operational
information with financial outcomes to enhance
company performance and provide trends and analysis to
meet the need of multiple stakeholders.
“Balancing the priorities of the day-to-day with the
long-range financial goals and stability of our company
will ensure our company can continue to “serve those
that serve” for decades to come and create life-long
careers for our employees.”- says Karen.
James Polka, on the other hand, serves as the Vice
President of the organization. He is also the founder of
many Tactical Rehabilitation early systems and policies,
supports the company growth through strategic planning
and property management along with optimal location
and site selection/build-out of locations. James also co-
leads new product solutions with Reed for inclusion in
Tactical Rehabilitation's plethora of incredible partners
and solutions, works closely on CRM activities and how

15. they positively impact sales and sales reach to
new providers in order to help heal additional
servicemen and women.
James says, “Understanding the community we
serve through listening to our providers and
partners, ensures our patients will always be
provided the best possible care.”
Reed Abernathy serves as the Vice President of
the company. He is the founder of the
vision/mission/goals and purpose statements and
the keeper of the company culture of Tactical
Rehabilitation. Reed also plays a crucial role in
mentoring Business Development/Sales Team
members and seeks out many of the new products
and solutions Tactical Rehabilitation reviews for
inclusion in their plethora of incredible partners
and solutions.
“Ensuring our Mission and Vision is at the heart
of all we do ensures everyone in our company is
working together as a team”. – Says Reed.
Also, the executive team of the organization
works as a family among themselves and with
their employees. It is a strong binding partnership
and heartfelt responsibility to communicate well
with each other and, as a result, with their
employees to ensure the best solutions and vision
are executed to enhance the well-being of their
patients and continuously improve the quality of
the Healthcare provided to their patients.
Serving the Men and Women in Uniform
David sought out the best possible brand names
from Sole Supports Orthotics to Aspen, Don Joy,
Intensity, and more in Orthotics, Bracing,
Intramuscular Pain Management, and more to
help address the most common injuries that affect
68% or more of the most common areas that
prevent soldiers from a constant “Service Ready”
status. Through incredible partnerships and a
steadfast Mission to humbly “Serve those that
Serve”, David set the initial focus for the
company Tactical Rehabilitation continues to
become.

16. Since its inception, Tactical Rehabilitation has expanded
into various additional areas including Bone Stimulation,
Portable Ultrasound, Para-Somnia Solutions, and more.
These areas are similarly critical to ensuring the “Service
Ready” of freedom. Tactical Rehabilitation is not a
typical DME with solutions in every DME category,
rather a highly specialized and trained team servicing the
very specific needs of their patients and ensuring they
can return to “Service Ready Status” as quickly as
possible.
Tackling Challenges
As the COO Kevin MacRitchie believes, growth
brings change, and change brings new challenges
and acceptance to change itself. As the company
grew, so did its awareness to bring in new skills
from outside the company in critical roles like
CFO and COO. The very same growth created
new leadership and promotional opportunities
from within the company allowing team members
to rise to new challenges and lead their peers while
developing new employees in new markets. The
Executive Team works tirelessly to create the
delicate balance of internal and external employee
growth which has been a crucial part of ensuring the
longevity of Tactical Rehabilitation's culture to serve
those in uniform.
Also, Covid was everyone's nemesis, but the executive
team invested in and grew the company and never once
shut, paused, or closed their doors. All this ensured
providers and patients that Tactical is there to serve the
needs of its patients. During the pandemic, Tactical grew
and nearly doubled as others closed their doors to the
needs of their patients and providers. Tactical
Rehabilitation grew in their current locations and opened
doors in new locations where patients no longer had
services available. Throughout the pandemic, the
organization ensured employee safety and its presence
for patients and providers.
Giving it Back to the Society
CSR plays a crucial role in understanding the
partnerships between Tactical Rehabilitation and the
providers that entrust their patient care to Tactical
Rehabilitation. Understanding who Tactical
Rehabilitation serves ensures the company to better align
itself with the needs of the providers and ultimately the
patients served.
According to Vice President James Polka, “The most
crucial step in understanding the business of Tactical
Rehabilitation is understanding the needs of those we
serve.” He also adds, “This is best accomplished through
constantly ensuring our business development and sales
reps have the tools and information critical to know and
support our providers”.
Mission and Vision
Kevin believes in the foundations set by Vice President
Reed Abernathy, with core values like patient care to die
for, profound level of respect for one another, and to
make a positive difference in the lives of employees,
patients, and providers, Tactical Rehabilitation can
continue to provide highest quality products and the
highest level of service to active-duty service members,
veterans, and their family members.
Advice for Upcoming Entrepreneurs
When we requested Kevin to provide any advice for
young upcoming entrepreneurs, he said, “Know your
strengths and leverage them. Know better your
weaknesses and ensure your plans include how to garner
this perspective in-house until you can hire it in-house.
Allowing yourself to become blind-sided is an intentional
plan… to failure.”

18. Dr. Sam Swapn
CEO
16 MARCH 2022

19. eadquartered in Fremont CA Strategism Inc
Hoffers the best online and in-class training,
certification, staffing, and consulting services.
Founded in 2008 by Dr. Sam Swapn, CEO, the firm
currently employs more than 100 employees across the
planet. The firm's strength lies in its training courses,
which are mainly geared towards obtaining accredited
and industry-leading certifications in management and
information technology (IT).
As the founder and CEO, Dr. Sam Swapn brings a
formidable reputation of working for more than 25 years
in the project management field, having worked as an
entrepreneur, consultant, investor, corporate trainer,
educator, and mentor to several companies and
executives in the Bay Area.
Dr. Sam is a well-known figure in television debates,
panelists, and keynote speaker at various events. He has
also authored several books related to Project
Management, FDI, etc. His latest book, 'World War III:
Corona' is already a top seller on multiple e-commerce
platforms.
Tackling Professional Failures
Dr. Sam believes failure is a must, risk-taking is a must,
and learning from failure is very important. Twice in his
career, he felt this thing is coming to an end in 2016 and
2019 but he came out of them successfully as the biggest
mantra is- 'keep trying', 'do not give up, 'there is
something you are missing'. Failure and crisis are the
best opportunities that cannot be wasted. Dr. Sam has
learned most from his failures and tries not to make the
same mistakes tough it is a constantly changing
landscape. He is a lifelong learner and wants to learn
from everyone including a 'kid'.
Dr. Sam loves challenges and enjoys the uncertainty and
complexity of decision-making. He thinks the biggest
asset leaders should have, is to be a person who does not
get afraid of any situation, applies his intellect to find
solutions consistently. The ability to stand quiet and calm
and find answers for an ever-changing environment is
the key to success, and he is ready to face that challenge.
Handling Success
According to Dr. Sam, business success is achieving
numbers, making an impact on larger numbers, and
building a positive cash flow in the business. On his side,
success is creating constant 'happiness' for him. He
believes money and power do not bring success, it
facilitates it, beyond that is how we nurture relationships
and personal friends.
Dr. Sam believes the greatest achievement for him and
the entire team of Strategism in the training business has
been to understand the pulse of the market and design
training courses suited to that specific need of the
employers because at the end of the day companies want
to hire people who have the right skills.
Associating with Good Guys
When we asked Dr. Sam, about his leadership style, he
Dr. Sam Swapn
HELPING ORGANIZATIONS TRAIN THEIR EMPLOYEES
Innovative Business Leaders Making a Difference, 2022
17
MARCH 2022

20. says “Well, the bad news is that you cannot please
everyone.” He also adds, “In the corporate
world, there are some good guys and some
bad guys. Bad guys create a negative culture.
Good guys want to create a change. I want to
associate with good guys and build on their
energy.”
As the CEO and founder of the firm, Dr. Sam
wants to try and engage the bad guys if he
cannot let them go from the company. His
leadership style is to be open to change and
constant learning. Learning from anyone is
the key.
He says, “I do make a lot of mistakes but I
am willing to always say 'sorry' and 'thank
you to people who help me learn and grow.”
Also, when it comes to the attributes of a
good leader, Dr. Sam believes a good leader
is a good listener and a problem solver. It is
also someone, who tries to take everyone
along, and creates a positive & happy
atmosphere where everyone feels welcome
and open to learn and contribute.
The Vision
Dr. Sam's vision in life is to move into the
non-profit world in the next few years. He
has already created a non-profit, Dr. Sam
Foundation that will work on educating girls
all over the world from 5 years of age, till
they start earning. It is called “Sabla”. Dr.
Sam wants to serve humanity and make a
bigger impact on the lives of people globally. He wants
to give back to society. Manavta and University are two
pieces of his plan.
Future Roadmap
Currently, Strategism has a training arm that teaches
people Project Management, Agile, Data Science, AI,
ML, Blockchain, etc. The firm also has a consulting arm
where it works with its clients and provides the latest and
most equipped human capital. Dr. Sam says, “Our plan
is to grow the business to 100 people on consulting side
in 2022 and make it a 10-million-dollar business.”
18 MARCH 2022

22. DR. UPENDRA NAGAICH
M.Pharm., Ph.D., FSPER
Founder & CEO
SPER Market Research
20 MARCH 2022

23. Dr. Nagaich received his B.Pharm. from Jiwaji
University, Gwalior, India, M.Pharm. from
Rajiv Gandhi University of Health Sciences
[RGUHS], Bangalore, India and & Ph.D. from Jiwaji
University, Gwalior, India.
Dr. Nagaich is an accomplished leader in healthcare
research with a blend of consulting and operating
experience. He is a seasoned business leader with a
demonstrated history of working in healthcare and
technology industry and successful in nurturing the
business from the grassroots level, achieved significant
profitability goals, and driving increased revenue for the
organization.
Continuing to achieve the vision founded SPER Market
Research in 2015 to cater the qualitative and quantitative
research-based solutions and support to companies so
that they can make right business & investment decisions
faster based on real facts.
He is on the advisory board of several National Industry
Forums on Healthcare & Technology and actively
engaged in promoting the innovation across industry Dr.
Nagaich filed 13 Indian patents, published more than 150
high quality papers in international and national journals
of repute, invited as speaker in various conferences,
presented papers at various national and international
conferences and seminars and is edited a handbook on
“Handbook of Research on Advanced Pharmaceutics” to
be published by CRC Press, A Taylor & Francis, United
Kingdom.
Dr. Nagaich has been selected as The 10 Most
Revolutionary Business Leaders and is a recipient of the
100 Most Impactful Healthcare Leaders [Global Listing]
given by World Health Congress, Young Scientist Award
given by Dhule Charitable Society, Dhule in recognition
of outstanding research contribution in the field of
Pharmaceutical Sciences, Award of Excellence in
Pharmacy given by Society for Rural Development &
Empowerment, New Delhi, Young Research Pharmacist
Award, Young Pharmacy Teacher Award given for his
active contribution in the field of pharmaceutical
education, Young Performer Award given for the
outstanding work in the field of Pharmaceutical
Sciences, Distinguished Alumni Award by Acharya
Alumni Association of Pharmacy, Bangalore. Dr.
Nagaich is a Fellow member of SPER and Life Member
of IPA, APTI and IPGA.
In addition, he is also serving as Secretary, Society of
Pharmaceutical Education & Research [SPER] and
currently serves as the Editor, Journal of Advanced
Pharmaceutical Technology & Research [JAPTR] [An
Thomson Reuters, PubMed and SCOPUS indexed
international research journal published by Wolters
Kluwer Health, Philadelphia, USA] and as an Editor-in-
Chief, SPER Times. SPER Times is an Official News
Magazine of SPER.
He was the member of under-graduate board of studies
in pharmaceutical sciences, Pt. B. D. Sharma University
of Health Sciences, Rohtak [Haryana]. He was the
Executive Council [EC] Member of Indian
Pharmaceutical Association [IPA]. Dr. Nagaich was
Mentor of Indian Pharmaceutical Association (IPA)-
Student Forum 2010-11 for Madhya Pradesh &
Chhattisgarh State. He is on the editorial board of many
international and national research journals.
DR. UPENDRA
NAGAICH
Innovative Business Leaders Making a Difference, 2022
21
MARCH 2022

26. 24 MARCH 2022

27. Mohammed
Mubin Mallick
obotics was merely a fairy-
Rtale/fiction when it was first
introduced to the world. With
technological evolution, we have
witnessed a plethora degree disruption
in the traditional business sphere.
Though robotics has not grown as it
was depicted two or three decades
prior, it has shown tremendous/note-
worthy development in disrupting
traditional businesses. Very few in the
industry have contributed to this, and
one such revolutionary personality is
Mohammed Mubin Mallick, the
CEO and the Founder of Kiran
Smart.
Mubin discovered the potential of
robotics during an international summit
GITEX, 2018 in Dubai. He was
surprised by the technology and
developed a curiosity about its possible
applications. As automation and
robotics have shown a promising
future, Mubin decided to blend his
newly developed interest into his
company’s product portfolio. “I have
always thought about robot but it came
in reality,” he adds. Since then, he
carried out research programs and held
interactive campaigns with various
robot manufacturers around the world.
He started acquiring robots to
understand its technical factors and
what services he can offer to the
market with robots. Currently, Kiran
Smart is signed up with many Robotics
companies and manufacturers around
the world to be the most innovative
robotics Technology Company in
Kuwait and GCC. He strives to make
his company one of the best robotics
service and solution providers globally.
He and his team focus on adapting
innovative technologies to solve the
problems of their customers and help
them to be abreast with the latest
advancements. The company is
continuously investing in its research
on the new trend of products and
solutions that are coming into the
market. “We adopt it and also educate
our customers too so that they could
have the knowledge of it,” he
mentions. He claims his company is an
out-of-the-box thinking entity that stays
ahead of its competition with its ability
to bring authenticity to the robotics
industry. He considers his
KNOWLEDGE and EXPERIENCE
has been the biggest failures of his
professional life. He understood the
power of knowledge and started to
acquire as much as he can to prevail in
the revolutionary industry of robotics.
“So, to acquire knowledge I have
invested my personal life and time in it
to know more and more,” he asserts.
He is proud of his endeavors on how
he went the extra mile to fabricate
himself as a pioneer in the field
achieving milestones in his pathway.
As per a say ‘it doesn’t come easy’,
Mubin also faced various challenges
and obstacles while paving his journey.
Most primary obstacles for him were
focused on how to face the challenge
in terms of competition, handling the
employees, maintaining the best
customer relationships, and customers
satisfaction. To overcome these
challenges, he follows a different
25
MARCH 2022

28. approach strategy for every specific
challenge faced. “Sometimes it cannot
be defined because it comes within,
which is inner self instinct,” he adds.
He relies on his leadership principles
which are driven by being Kind
Hearted. Before a business leader, he is
a humanitarian at heart. He prefers to
be kind towards people and
recommends others to do so. “Because
kindness can win anything,” he asserts.
“According to me any Leader must
have certain skills and it could vary
leaders to leaders. As of me, what I
would say about my leadership’s skills:
kindness, problem solver, supportive,
forecaster, innovator, and giver,” he
mentions. Kindness and compassion
have always been key ingredients
behind Mubin’s success. According to
his experience, he has learned that
kindness is even more powerful than
love. “The reason is that Love you
cannot show to everyone but one can
be kind to any person,” he adds. “I
would say that you cannot love
mankind but you can be kind to
mankind.”
Moreover, he always provides
guidance to his team and resolves
problems immediately with his
decisiveness. As a visionary, he prefers
an optimistic approach while dealing
with new innovative ideas and
provides creative space for his team to
contribute to the better growth of the
company. “Reason when I am leading
the team, I am learning how to treat
the team members, I am understanding
the psychology of the team member
and many more,” he emphasizes.
Marching with Compassion and
Conviction
Mubin defines success as a journey and
not a destination. He says, “one’s
journey ends when death comes.
Therefore, till then the journey will be
on with more achievements and
success which means success is non-
stoppable achievements in life.” He
equips many innovative ideas but
looking at the current situation he
desires that we all must cumulatively
take measures to tackle the biggest
dilemma—COVID 19. He paraphrases
his mother advice, Live up to others
expectation. Don’t be in luxury but
give to others who cannot afford in
their Life. He considers it as the best
life-leading advice one can ever
receive as it teaches the true essence of
compassion. “I do not make people
feel their position whether they are
rich or poor or in higher position or in
lower position and I treat everyone
equally with love and respect all,” he
adds. He firmly believes in God and
the notion of helping others through his
endeavors. “The more I am giving to
the world then more blessing I have
from GOD. Factor which give me
immense pleasure is the Love that I am
getting from people for my work,” he
mentions.
Moreover, he envisions achieving the
successful stature of a World-
Renowned Robotics Solutions and
Services Company. He claims his
success journey differently than many
as he started his business to help others
to prevail rather than for his benefit.
Professionally, he still believes that he
has not reached the ultimate goal and
considers his accomplishments as mere
steps of the ladder aiming towards
success. He will not his achievements
hammer his persistence and will
continue to strive in building brand
trust across the globe.
26 MARCH 2022

30. Vincent Theobald-Vega
Consultant & Partner
28 MARCH 2022

31. During the peak of the Covid pandemic there
were dramatically fewer fatal accidents reported
from workplaces. In most countries there were
also dramatically fewer road fatalities. However, as
people return to a 'new normal', what changes will we
see as a result of the pandemic?
HSE's "Technical Report The impact of the coronavirus
pandemic on the interpretation of health and safety
statistics 2020/21" notes that:
"It is too soon to say exactly how the world of work will
evolve in the coming years as we adjust to the long-
term presence of coronavirus in the community, though
it is looking increasingly likely that there will be a
long-term legacy on working conditions in many
workplaces.”
What has changed
'Work from home' is something that can only be achieved
for some workers, mainly office based. The jobs that
have moved to 'homeworking' tend to also be those with
the lowest health and safety impact (in terms of historic
injury and disease). Many of those in front-line support
roles cannot undertake work from home (such as bus
drivers, shop assistants and nurses). Many factory
workers, needing to physically interact with machinery
and materials, cannot work from home. But work has
also changed for these groups. The issue considered here
is how long-term health and safety at work may have
changed.
During the pandemic, measures such as shutdowns and
furlough reduced exposure to Covid and removed people
from hazardous work activities. However, in the UK the
number of fatal accidents actually went up in 2020/21
(from an abnormally low base in 2019/20), even though
the HSE reported a 27% reduction in the number of
accident reports. In the USA the number of fatalities fell
by 10.7% (2019 to 2020). The reasons for these
contradictory indicators are not yet fully understood, as
the data used to interpret the impact of Covid has been
significantly distorted.
HSE also noted:
"Rapid changes in how and where people were
working, changes in work intensity, and perceived job
insecurity, even if working conditions did not markedly
change, all have the potential to affect workers' health
in a number of ways.”
The future 'normal' is likely to have several outstanding
issues: the increased automation of work; increased use
of contactless technologies; increased lone working;
reduced contact with other workers; and, more flexible
working hours all have long-term implications for
people's health and safety.
Automation and technology
Historically, more technology resulted in safer
workplaces. Investment in new technologies was already
underway before the pandemic, and has been accelerated
THE LONG-TERM
HEALTH AND
SAFETY IMPLICATIONS
OF THE “END OF COVID”
Innovative Business Leaders Making a Difference, 2022
29
MARCH 2022

32. by the changes introduced. It is unlikely that new
technologies will be removed, so these changes are likely
to be permanent. However, new technologies often have
hidden safety issues and can increase stress and isolation
(including increased lone working). Many changes have
been rushed in, and will require some effort to fully
integrate into company systems. The knock-on effects
may last for decades. Due to the financial burdens of
such interventions, companies that have changed quickly
may be unable to benefit from the next round of
technologies still to be released.
Lone working and reduced contact
Lone working is a specific hazard to many workers.
Using technology can mitigate some of the problems
(with location fixing, enhanced communications, with
more data available than ever before), but the
fundamental problem remains that there is nobody
present to help when things go wrong. Lone working is
often considered to increase the probability and severity
of accidents, and is regularly implicated in serious
accidents becoming fatalities. Anecdotal data suggests
that the changes introduced have resulted in a lot more
lone working and some companies may need to
significantly address whether they have introduced more
risk as a result.
Reduced contact with other workers whilst at work can
increase stress for some workers. This applies equally to
a person on site undertaking low-hazard operations, and
to office workers sitting at home. Stress at work had
already been highlighted as a growing and serious health
and safety issue, but the pandemic has made this worse.
The HSE stress management standards provide an
excellent starting point to addressing the issue. Many
companies still do not seem to have understood their
duties in this issue. In many ways, the increased
technology (even contactless payment) has reduced
human interaction and left some feeling they are 'nothing
more than parts in a machine'.
Flexible working
The discovery that people do not all need to arrive at
once and leave together to make workplaces operate, has
come as a shock to many companies. This may be the
biggest cultural change that many workplaces have
experienced. The health benefits from these changes are
considerable, including reduced stress and better home /
work balances. Add the introduction of voluntary
homeworking (with reduced office space needs) and
many companies are very willing to maintain these
changes after the pandemic is 'over'. Savings from
shorter, less crowded commuting times (with less
pollution) may also provide society with benefits that are
not normally measured.
The downside is that we will now have large numbers of
workers using IT equipment in unsuitable conditions,
and a greater reliance on digital communications. This
will result in a large number of ergonomic injuries ('bad
backs', repetitive strain injuries, carpel tunnel syndrome
etc.) that would not have happened if the workplaces had
been in a more regulated office environment. Many
employers have failed to realise that they are still
responsible for the health and safety resulting from
employment, even when the employees is at home. Such
health effects will start to show up in the next few years,
as health issues have a long latency period.
What next?
To reap the benefits of change, companies will need view
worker health and safety in a different way, embedding
protections with more consideration of the impact on the
worker, rather than simply looking at processes.
30 MARCH 2022

34. 32 MARCH 2022

35. Susan
Semmelmann
ur homes are our sanctuaries;
Oour comfort zones, a place
where we can acquire a sense
of belonging. We personalize this place
to meet and suit our preferences.
However, with all of the intricacies,
options, and decisions to consider, the
decorating process can become
daunting. In such cases, seeking advice
from interior designers help us bring
balance and elegance to our space.
They adapt to our tastes in creating
environments that make us happy to
reside in, under the banner of interior
design.
Interior design is a space that is equally
dominated by both men and women,
but one must acknowledge the extra
creativity that women bring to the
table. From extending their finesse and
artistic skills to creating brands that are
loved by people all over the world,
women interior designers are carving a
niche for themselves. One such young
and inspiring Interior Designer is
Susan Semmelmann. Susan has
worked tirelessly over the years to
build her design firm — Susan
Semmelmann Interiors. Susan
designs amazing one-of-a-kind feature
elements that can be included in the
home throughout the construction
phase. Her brand is known for catering
to various lifestyles and having a blend
of contemporary, modern, vintage and
bold vibes. the inception in March,
2019, she has expanded by leaps and
bounds in merely three years.
Currently, the company has 70 projects
in the pipeline and Susan's expertise is
in high demand.
Susan brought her 23 years of design
and construction knowledge to the
table. She stepped out in faith, armed
with vast experience and a crystal-clear
vision, to start her new venture with no
clients and only a few willing staff. Her
customer list swiftly grew, and she
now needs to hire more designers and
critical personnel to keep up with
Demand. Her key goal in growing her
company is to retain loyalty,
relationships, and connections among
her employees. She believes, if
fundamental values are prioritized,
work will always reflect a high degree
of excellence, resulting in a trusted
brand. “The quality of life lies in how
you choose to see it. It's all about
perspective,” she adds.
Transforming Styles into Spaces that
Rejoice Living
Susan has remarkably carved her
journey to attain her current stature.
With the help of her team at her design
firm, she continued to work with her
clients to create inspiring and
innovative designs that meet their
tastes and styles. Through networking,
word-of-mouth, and recognition from
peers and contemporaries, Susan
Semmelmann Interiors has become a
hot topic. Much like Susan's firecracker
personality, she and her team's designs
are utterly unique. “We are a turn-key
design firm that can walk our clients
from construction through completion.
Soup to nuts. We provide many levels
of custom consultation and design
options, as well as hundreds of top-
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MARCH 2022

36. 34 MARCH 2022

37. quality vendor lines offering art, décor,
and furnishings,” she asserts.
She states that every project uniquely
identifies itself as each space has its
own identity and feel. While designing
a project, endless factors are
incorporated together. Almost
everything in the environment,
including what lurks deep within the
senses, acts as a stimulus; be it a piece
of music, a painting, enticing objects,
nature, culture, and most importantly
people and their stories. Susan's
competitive advantage is her ability to
build a home that is truly theirs,
integrating elegance, comfort, and
function while remaining within their
means and budget. Aside from having
a thorough understanding of their
requirements, she was able to save
time and make the entire process fun
and painless.
If you can Dream it, she can Build it!
Keeping supply-chain constraints into
consideration, the company focuses on
broadening product access and
availability to satisfy clients' needs.
Her clients undoubtedly agree to the
fact that Susan Semmelmann Interiors
puts the 'custom' in custom-made. The
firm's construction detailing options
include floor-to-ceiling feature walls,
fireplace surrounds, ceiling details,
cabinetry, tile design, and integrated
lighting, to name a few. Semmelmann
Interiors also has an in-house
collection of beautiful custom drapes,
bedding, and upholstered furniture
made from quality fabrics sourced
directly from mills. Their exclusive
offerings also include custom-crafted
mattresses, seats, ottomans, mirrors,
and headboards. Momentarily, the
designed pieces chosen for projects are
not found in retail, so it intends to
customize the desired items.
'The Spirit of Living is in the Giving' is
the motto that encapsulates Susan's
purpose for doing what she does. “I
have the amazing privilege to use the
vehicle of top-notch client service and
fabulous design to invest back into my
community and make a difference,” she
says. Susan Semmelmann's star is
blazing across the interior design
landscape of Dallas-Fort Worth and
beyond. She thrives on giving stellar
service to her clients and also shines a
light on charitable pursuits near and
dear to her heart.
Future Endeavours
Susan and her team are developing
something spectacular in Fort Worth in
an attempt to build dreams for their
clients. She mentions, “What started as
a cautious commitment to take on
2,500 square feet of office space has
grown into a 10,000-square-foot firm
with aspirations for an online presence
and off-site storage to retain items and
merchandise.” The Vickery location
will house the firm's office as well as
Fort Worth Drapery and Fort Worth
Design Studio. The concept is to open
these resources to the public and give
other designers more options to offer
their clients. Moreover, being a
compassionate personality, Susan is
committed to sharing and desires to
enlighten others with her insights.
“Susan Semmelmann Interiors is 100%
invested in making our clients' dreams
a reality. They are trusting us with
their hearts' desire for their homes. It's
an honor to be part of that process,
and we don't take it lightly. We simply
partner with them by bringing our
resources and expertise to the table to
build something beautiful!” one of her
clienteles emphasizes.
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MARCH 2022