2. PR - Public Relations
Public Relations is a term that refers to most of the “earned” interactions between
the public and a company. Earned interactions are those which are not paid for,
such as advertisement.
Public Relations is often seen as the public face of a company, and includes the
media presence that a company projects, as well as its employees interaction with
the media.
Examples of public relations include Google Fights Against Ebola, and Share a
Coke. PR campaigns often include championing a cause, or a call to action.
3. Marketing
Marketing is a term that covers some of both PR and Advertising. This is a broad
term and covers nearly everything that involves customer interaction, including
both PR and Advertising.
4. Advertising
Often referred to as “Paid” media, advertising is a powerful tool which allows
companies to be in total control of how their company is seen in media. While this
is a large advantage, it comes with some disadvantages as well. Because of its
nature, advertising is naturally seen as less trustworthy than “Earned” media by
most of the public.
However, unlike “Earned” media, this paid option often guarantees a certain level
of exposure.
