1. Business Information session
Program Recap – Complete Report
Tyler Wagner & Riana Alexandrou

2. CarthageBusinessProgram
• Our Mission
– The mission of the Department of Business Administration is, to create a learning
environment that prepares our graduates to be successful in a variety of business
specialties by having:
• Current skills and knowledge that make them desirable to a variety of
organizations.
• Enduring analytical, communication, and critical thinking skills to be life-long
learners, advance in their careers, and contribute to the global community.
• Our Vision
– By utilizing our unique mix of faculty members, we will be recognized as a regional
center of excellence for developing the best prepared business students in the
Midwest.
Carthage Business Program

3. ExecutiveOverview
Overview
 The Business Information Session was created to inform
students and parents about the business program and all the
opportunities available at Carthage College including:
 The advantages of smaller class sizes
 Benefiting from experienced faculty members
 Learning about Accounting, Finance, Management and
Marketing degrees
 January-Term and study abroad opportunities in
business
 Student organizations and internships
 Life after college
 A total of 8 students and 5 faculty members presented at the
event
 A total of 25 students and accompanying parents attended the
event
 Overall Objective: Promote Carthage College’s business
program
Schedule of Events
Services Provided by Account Executives
 Contacted and confirmed student presenters for various
business-related topics
 Established and maintained communication with Admissions
Office, project team members, and clientele
 Acquired the necessary equipment for both CSU and TWC
locations
 Setup rehearsal time for student presenters and provided
constructive feedback for improvements
 Helped develop the order of presentations and related content
 Created a task table addressing what needed to be done and
the responsible person expected to fulfill the specific duty
 Created detailed schedule of presenters for both sessions
 Secured a photographer and media coverage for the event
 Provided timekeepers at each location to ensure the event ran
smoothly
 Staffed the event in both locations
Results – Positive Feedback and High Conversion Rate
Last year, 25 students attended the event
 17 enrolled
 66% conversion rate
Expect similar or better results this year
Satisfactory acknowledgements from parents and students
 “I’ve never went on a college visit where the students
were this involved”
 “The students had great stage presence and
presentation skills that they would love for their kids to
have”
Media coverage by The Current

4. Business Information Session and Presentations

5. BusinessInformationPresentations
Student Presenter
Student and Faculty Presenters attending the event:
Account Executives
Notes:
 Just before the presentations, Tom Groleau gave a 15
minute introduction/welcome speech to the parents and high
school students
 There was time for a 10 min Q&A after the faculty presented
 High school students separated from parents after
welcoming introduction
 Students and Faculty presented in both CSU and TWC
 Credit to The Current
 Writer: Megan Odhiambo
 Photographer: Claire Isai
John Morton discussing Student Life at Carthage College
Tyler Wagner
Class of 2015
Double Major in Marketing
and Management
Velocity Consulting
Riana Alexandrou
Class of 2016
Double Major in Marketing
and Management
Velocity Consulting
Account Executives picture after the event

6. Welcomingpacket
* Note – Welcoming Packet Included:
• Name card for student
• Itinerary for Schedule of Events
• Background Information on
Business Programs
Business
Information
Welcoming
Packets
Name Cards
for each
Individual
Student
Check-in
Table for
CSU

7. SupportMaterials
The Current Article
The Current Article was only available through the Internet
Division of Business Student Organizations
 Carthage Accounting Association
 Business Honors Society
 Volunteer Income Tax Assistant (VITA)
 Pi Sigma Epsilon
 Enactus
 Financial/Investment Club
 Velocity Consulting
Division of Business Student Opportunities
 Smeds Executive Internship Program
 J-Term
 A.W. Clausen Center for World Business
 Chapman Executive-in-Residence Program
 Business and Professional Coalition
 Field Placements and Internships

8. MarketingMaterials&Support
Business Information PostcardPresentation Support
Helped craft presentation notes and slides for the
following:
 Professors
 Student presenters
 Template for all to use in order to keep continuity

9. Conclusion
Letter of RecommendationRecommendations/Concerns
 In the future, have the presenters sit in the order they are to
speak in to ease the flow of the event
 Encourage the visiting students to engage themselves and
ask more questions
 Provide a pen and paper in welcoming packets so that
parents or students can take notes during the presentations
 Include a map of the college campus that one can refer to
when on tours after the event
 Since the lapel microphones are sensitive it may be a good
idea to lower the overall volume and instead have the
presenters speak louder
 Conduct rehearsals in the same location as the event in
order to make student presenters feel more comfortable in
the larger auditorium
Observations
 All of the parents were very impressed at the level of
professionalism and involvement portrayed from student
presenters
 Many of the students were interested in J-Term trips,
internships, as well as study abroad opportunities.
 Most of the parents were impressed with the level of
involvement from professors with the students inside and
outside of the classroom
 Overall, given all positive comments and high conversion
rate in the past, the event should be viewed as a complete
success for Carthage College.
To Whom It May Concern:
I am writing to you in support of Tyler Wagner. Though many students ask me for letters of
recommendation, I only recommend students whom I feel are truly exceptional. Tyler is one of
those few students and therefore, it is my pleasure to give him my highest recommendation.
I had the pleasure of having Tyler as a student in my Principles of Marketing (2013) class where he
was one of the top performers in the class. He demonstrated high academic performance in the
class and volunteered as a “study buddy” to help underperforming classmates with their studies.
In addition, I serve as Chairman of the Board for Velocity Consulting, a unique student run, full-
service consulting company (ConsultVelocity.com). Tyler was the Account Executive (project
manager) for a major project called “Carthage Business Information Session”; a half-day program
for more than 75 people interested in attending Carthage College.
During the project, I came to depend on his leadership, dedication and organizational skills as he
helped coordinate all aspects of the project. This included meeting with executives within Carthage
College, developing schedules/timelines, securing 14 different speakers, dress rehearsals, onsite
logistics and coordination of 11 Velocity Consulting staff workers.
Tyler’s enthusiasm, motivation and commitment to excellence serve him well and he ran the
project flawlessly.
Without question Tyler Wagner is a great student with tremendous potential and will represent
your organization in the highest manner.
If you should need any additional information feel free to contact me at 262.551.5886 or by email.
Respectfully submitted,
Joseph J Shields
Joseph J. Shields
Assistant Professor of Marketing
jshields@carthage.edu

10. Conclusion
Letter of RecommendationRecommendations/Concerns
 In the future, have the presenters sit in the order they are to
speak in to ease the flow of the event
 Encourage the visiting students to engage themselves and
ask more questions
 Provide a pen and paper in welcoming packets so that
parents or students can take notes during the presentations
 Include a map of the college campus that one can refer to
when on tours after the event
 Since the lapel microphones are sensitive it may be a good
idea to lower the overall volume and instead have the
presenters speak louder
 Conduct rehearsals in the same location as the event in
order to make student presenters feel more comfortable in
the larger auditorium
Observations
 All of the parents were very impressed at the level of
professionalism and involvement portrayed from student
presenters
 Many of the students were interested in J-Term trips,
internships, as well as study abroad opportunities.
 Most of the parents were impressed with the level of
involvement from professors with the students inside and
outside of the classroom
 Overall, given all positive comments and high conversion
rate in the past, the event should be viewed as a complete
success for Carthage College.
To Whom It May Concern:
I am writing to you in support of Tyler Wagner. Though many students ask me for letters of
recommendation, I only recommend students whom I feel are truly exceptional. Tyler is one of
those few students and therefore, it is my pleasure to give him my highest recommendation.
I had the pleasure of having Tyler as a student in my Principles of Marketing (2013) class where he
was one of the top performers in the class. He demonstrated high academic performance in the
class and volunteered as a “study buddy” to help underperforming classmates with their studies.
In addition, I serve as Chairman of the Board for Velocity Consulting, a unique student run, full-
service consulting company (ConsultVelocity.com). Tyler was the Account Executive (project
manager) for a major project called “Carthage Business Information Session”; a half-day program
for more than 75 people interested in attending Carthage College.
During the project, I came to depend on his leadership, dedication and organizational skills as he
helped coordinate all aspects of the project. This included meeting with executives within Carthage
College, developing schedules/timelines, securing 14 different speakers, dress rehearsals, onsite
logistics and coordination of 11 Velocity Consulting staff workers.
Tyler’s enthusiasm, motivation and commitment to excellence serve him well and he ran the
project flawlessly.
Without question Tyler Wagner is a great student with tremendous potential and will represent
your organization in the highest manner.
If you should need any additional information feel free to contact me at 262.551.5886 or by email.
Respectfully submitted,
Joseph J Shields
Joseph J. Shields
Assistant Professor of Marketing
jshields@carthage.edu