Having conversations that matter

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This document appears to be a presentation for the Fraser Valley Social Media Meetup on January 20, 2012. The presentation discusses building online communities through social media and sharing one's personal or business brand. It also provides examples of how Tekara Organizational Effectiveness has leveraged social media for thought leadership and dual branding, and shows metrics tracking their growth on Twitter, Facebook and their website from July to January.

Tecnología Empresariales

Welcome!

Fraser Valley Social Media
Meetup

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

Having Conversations that Matter
@TyrellMara

Tekara Organizational Effectiveness
@TekaraInc
facebook.com/TekaraInc

#FVSM

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

Social Media ...?

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

Why?

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

How Great Leaders Inspire Action
A TED talk by Simon Sinek

What

How

WHY

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

#YouMatter

Social Media
=
A Unique Voice

@TekaraInc
Image Source: Polyvore, Mrsdkrebs
facebook.com/TekaraInc

Friday, January 20, 2012

Social Media has created a level playing ﬁeld where each
individual and business has the opportunity to express their
Unique Voice

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

Building Online Communities

Intentional Conversations and Relationships
=
Opportunity

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

Building your Community

Follow the Follower

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

Building your Community

Ask Questions

@TekaraInc
Facebook Source: http://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/
facebook.com/TekaraInc

Friday, January 20, 2012

Building your Community
Listen to the Conversation!

@TekaraInc
Image Source: http://markledden.wordpress.com/2010/08/16/why-i-love-hootsuite/
facebook.com/TekaraInc

Friday, January 20, 2012

Building your Community
Listen to the Conversation!

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

Building your Community

How do you deﬁne Community?

What type of conversations are taking place?

What type of relationships are being built?

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

A Social Media Business Case

Tekara Organizational Effectiveness

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

Tekara’s Social Media Strategy

Leveraging Assets
=
Thought Leadership Blog

Social Media Training
=
Dual Branding Model

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

Social Media Metrics and Measurements

Twitter July 1st Jan 1st

Followers 140 1,000

RT’s 20 310

Mentions 85 1200

3000
1200
2250

1500
310
1000
750
20
0 85
140 @TekaraInc
facebook.com/TekaraInc
July January
Friday, January 20, 2012

Social Media Metrics and Measurements

Facebook July 1st Jan 1st

Fans 8 130

Engagement 0 ... :( 10%

200

150
10
130
100

50
@TekaraInc
0 08
facebook.com/TekaraInc
July January
Friday, January 20, 2012

Social Media Metrics and Measurements

Website July 1st Jan 1st
Unique Visitors 230 480
Pageviews 1458 2068
Notes:
- Blog is most viewed site on page
- Top 5 Referrers of Trafﬁc to Webpage are Social Networking sites
- Increase in Organic Search Trafﬁc
3000
2068
2250

1500 1458

750
480
0 230 @TekaraInc
facebook.com/TekaraInc
July January
Friday, January 20, 2012

My Life at a Coffee Shop

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

When can we have coffee?

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

Thank you!
Fraser Valley Social Media Meetup

Tyrell Mara
www.tyrellmara.com
@TyrellMara

Tekara Organizational Effectiveness
www.tekara.com
@TekaraInc

@TekaraInc
facebook.com/TekaraInc

Friday, January 20, 2012

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Having conversations that matter

1. Welcome! Fraser Valley Social Media Meetup @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

2. Having Conversations that Matter @TyrellMara Tekara Organizational Effectiveness @TekaraInc facebook.com/TekaraInc #FVSM @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

3. @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

4. Who are YOU? Who you are What It doesn’t matter becomes your How what you do, it’s why you screen or filter This is WHY do it problem with - True friends don’t care Traditional Networking as much about what you do for work as they do about Before you Qualified Self Discovery leverage Social Media, you Community based must understand the WHY of on Personal or who you are and why you do Business Brand what you do! Great Conversastions Building Perspective Opinion Networks and Communities Confidence WHY? How do you feel and act? Great Personality Conversastions Values Learning Personal Brand We live this Personal every day Raw Brand How To = Passionate Awareness Authentic Real Consciously We build and this our whole Unconsciously lives Return on Network Investment Referral Real Engine Relationships Personal ROI Brand Ambassadors Business ROI New New Business Business @TekaraInc Relationships Community facebook.com/TekaraInc Friday, January 20, 2012

5. Where are We Going? Who am I? The Foundation: Building Online Business Case Your Brand Communities @TekaraInc @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

6. Social Media ...? @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

7. Why? @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

8. How Great Leaders Inspire Action A TED talk by Simon Sinek What How WHY @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

9. #YouMatter Social Media = A Unique Voice @TekaraInc Image Source: Polyvore, Mrsdkrebs facebook.com/TekaraInc Friday, January 20, 2012

10. Social Media has created a level playing ﬁeld where each individual and business has the opportunity to express their Unique Voice @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

11. What is your brand’s “WHY”? What is your Unique Voice? @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

12. Building Online Communities Intentional Conversations and Relationships = Opportunity @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

13. Building your Community Follow the Follower @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

14. Building your Community Ask Questions @TekaraInc Facebook Source: http://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/ facebook.com/TekaraInc Friday, January 20, 2012

15. Building your Community Listen to the Conversation! @TekaraInc Image Source: http://markledden.wordpress.com/2010/08/16/why-i-love-hootsuite/ facebook.com/TekaraInc Friday, January 20, 2012

16. Building your Community Listen to the Conversation! @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

17. Building your Community How do you deﬁne Community? What type of conversations are taking place? What type of relationships are being built? @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

18. A Social Media Business Case Tekara Organizational Effectiveness @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

19. Tekara’s Social Media Strategy Leveraging Assets = Thought Leadership Blog Social Media Training = Dual Branding Model @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

20. Social Media Metrics and Measurements Twitter July 1st Jan 1st Followers 140 1,000 RT’s 20 310 Mentions 85 1200 3000 1200 2250 1500 310 1000 750 20 0 85 140 @TekaraInc facebook.com/TekaraInc July January Friday, January 20, 2012

21. Social Media Metrics and Measurements Facebook July 1st Jan 1st Fans 8 130 Engagement 0 ... :( 10% 200 150 10 130 100 50 @TekaraInc 0 08 facebook.com/TekaraInc July January Friday, January 20, 2012

22. Social Media Metrics and Measurements Website July 1st Jan 1st Unique Visitors 230 480 Pageviews 1458 2068 Notes: - Blog is most viewed site on page - Top 5 Referrers of Trafﬁc to Webpage are Social Networking sites - Increase in Organic Search Trafﬁc 3000 2068 2250 1500 1458 750 480 0 230 @TekaraInc facebook.com/TekaraInc July January Friday, January 20, 2012

23. My Life at a Coffee Shop @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

24. Your Challenge! Take ONE meaningful online relationship you have created ofﬂine! Share with everyone through the #FVSM hashtag the “WHY” of your personal or business brand! @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

25. When can we have coffee? @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

26. Thank you! Fraser Valley Social Media Meetup Tyrell Mara www.tyrellmara.com @TyrellMara Tekara Organizational Effectiveness www.tekara.com @TekaraInc @TekaraInc facebook.com/TekaraInc Friday, January 20, 2012

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