What comes before exponential growth, viral inflexion points and increased conversion? This slideshare dives into the relationship we need to build with our users, customers, or visitors to focus and drive the growth of our business.

1. @tyrellmara
Driving Growth
for product managers, entrepreneurs, and technology teams
by: Tyrell Mara

2. @tyrellmara
/TyrellMara
Product Manager, BuildDirect

3. @tyrellmara
about Tyrell
Chasing 2020 Olympic
Games throwing
Discus for Team
Canada

4. @tyrellmara
about Tyrell
Lifelong passion of
sharing stories of
Leadership, Impact
and building High
Performance teams

5. @tyrellmara
about Tyrell
Love spending time with my wife (Tash) and daughter (O).

6. @tyrellmara
growth hacker
insatiable curiosity to
understand our visitors &
customers.
PM guru
about Tyrell

7. @tyrellmara
What does growth look like
for your business?
Where are we going.

8. @tyrellmara
Where are you focusing?
Traffic/user growth Conversion funnel growth
User generated content growth

9. @tyrellmara
Building a ______
(product, feature, business)
=
Building a Relationship
Our teams are
thinking like
this
Our users are
thinking feeling
like this.

10. @tyrellmara
Our user’s _________
(pain, problem, frustration)
=
Opportunity to delight, engage, create
sharing inflexion points
Where we go wrong: Focus on the lagging indicators (drive revenue, profit, etc.)

11. @tyrellmara
1. Intrinsic motivation = real value
2. Ego =‘what’s in it for me?’
3. Simple & intuitive = instant
gratification
What does this look like?

12. @tyrellmara
Trust

13. @tyrellmara
Source: http://www.tyrellmara.com/why-we-need-to-treat-our-product-like-a-relationship/

14. @tyrellmara
We have to balance this
against the constant
demands and pressure of
the business

15. @tyrellmara
If a great product is about building a
relationship based in trust…

16. @tyrellmara
Don’t ask me to marry you before
we go on our first date.

17. @tyrellmara
I don’t feel like you’ve
honored our relationship
when I have this thrown on
my screen on the second
page after downloading…
My thoughts…
“I don’t know you yet... You haven’t
done anything for me, I’m not ready
for this kind of commitment.”

18. @tyrellmara
Email Pop ups:
Is this how your customer wants to build a relationship with you?

19. @tyrellmara

20. @tyrellmara
How would you feel if after signing up for Facebook this is what they showed you in
your first Newsfeed expsoure… My thoughts = TMI, how did you get this?

21. @tyrellmara
Facebook has incrementally built a
meaningful relationship with us
through hundreds an thousands of
micro-transactions of trust.
Like content = continually improved newsfeed
Post a photo = mini dopamine hits for every like/comment we receive

22. @tyrellmara

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24. @tyrellmara
Visit Reebok’s Be More Human experience

25. @tyrellmara
Light bulb moment:
1. Where has a brand has built meaningful
trust with you in an micro-transaction?
2. Where do you have an opportunity to do
this in your business today?

26. @tyrellmara
What growth are you driving?
Where are YOU going?

27. @tyrellmara
Where are you focusing?
Traffic/user growth Conversion funnel growth
User generated content growth

28. @tyrellmara
What micro-transactions of Trust are you facilitating with your user?

29. @tyrellmara
What does being in a relationship with
your user look like?
Intrinsic value | “What’s in it for me?” | Instant gratification
Trust

30. @tyrellmara
Tyrell Mara
Product Manager, BuildDirect