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The integration of mobile and medical technologies
1. When Worlds Collide:
Medical Devices Meet
Consumer Technology
William (Bill) Betten
Vice President of Business Solutions
Medical/Life Sciences
Logic PD
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Copyright 2013 Logic PD, Inc. All Rights Reserved.
3. Who is Logic PD?
• We are the most complete product innovation and product realization
company for connected devices in the world’s most demanding markets.
• Our promise to our customers:
– We help you launch products that accelerate growth.
• Logic PD integrated process:
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4. Consumer Industry vs. Medical Industry
Source: IBM Institute for Business Value
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5. Trends Driving Convergence
• Growth and acceptance of
technology in new applications
• Aging population and chronic
disease increase
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6. Smartphone Growth
Worldwide smartphone shipments from 2010 to 2016 (in million units)
Source: Worldwide, IDC
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7. Tablet Growth
Forecast for global sales of tablets, notebooks and desktop PCs from 2010 to
2015 (in million units)
Source: IDC, Morgan Stanley 7
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8. Chronic Disease Impact
• Caused 60% of deaths in 2005.
• Accounts for twice as many deaths as all communicable diseases, maternal and
perinatal conditions, and nutritional deficiencies combined.
• Aging population means will lead to an increase in chronic disease cases
Source: World Health Organization: “Global Surveillance,
Prevention and Control of Chronic Respiratory Diseases”
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9. Chronic Disease Attributes
• Can take decades to become fully established
• Prevention opportunities
• Multiple diseases per patient
• Long-term and systematic approach required
• Integral part of health services
Source: World Health Organization: “Global Surveillance,
Prevention and Control of Chronic Respiratory Diseases”
Copyright 2013 Logic PD, Inc. All Rights Reserved.
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10. The Shift in Healthcare
Quality Of
Life
100%
Healthy,
Independent Living
Community
Clinic
Chronic Disease
Management
Doctor’s
Office
HOME CARE
Assisted Living
RESIDENTIAL
CARE
Skilled
Nursing Facility
ACUTE CARE
Specialty Clinic
ICU
Community Hospital
0%
$1
$10
$100
$1,000
$10,000
Source: Intel Corp., Center for Aging
Cost Of Care / Day
Services Technologies (CAST)
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11. Chronic Disease Management
• Home health care drivers
– Improved efficiency
– Lower health care cost
– Improved patient results
• Home health medical equipment needs
– Small and portable
– Easy to use
– Low cost
– Connected
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13. FDA and Mobile Apps
Proposed scope for oversight.
FDA Scope
“mobile
medical apps”
Enforcement
Discretion
No regulatory
requirements.
Other mobile apps
that meet “device”
definition
Not considered “mobile medical
apps”
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Copyright 2013 Logic PD, Inc. All Rights Reserved.
14. Medical Device Trends - 2012
Statistics – Number of Devices Added
Connection Type
Cardiac Monitoring
69
Connects to Smart Device
147
Health and Fitness Monitoring
63
Connects to Gateway/Smart Device
37
Glucose Level Monitoring
31
Gateway
35
Weight Monitoring
17
Embedded
34
Blood Pressure Monitoring
15
Health and Fitness Monitoring
12
Blood Oxygen Monitoring
12
Air Flow Monitoring
9
Sleep Monitoring
8
Baby Monitoring
8
Medication Compliance Monitoring
5
Coagulation Monitoring
1
Source: GSMA mHealth Device Listing
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15. Medical Device Trends
Global mobile health market opportunity by service categories.
Monitoring - 65%
Diagnosis - 15%
Independent
aging – 71%
Chronic disease
management
and post acute
care – 29%
Estimated Worldwide opportunity of $23 Billion in 2017
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Treatment - 10%
Health Practitioner
Support - 5%
Wellness - 3%
Administration - 1%
Prevention - 1%
Source: PwC analysis
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16. Medical Device Trends: Health Apps
Types of Health Apps
% of Health App Users
Exercise, fitness, pedometer or heart rate monitoring
38%
Diet, food, calorie counter
31%
Weight
12%
Period or menstrual cycle
7%
Blood pressure
5%
WebMD
4%
Pregnancy
3%
Blood sugar or diabetes
2%
Medication management
2%
Mood
< 1%
Sleep
< 1%
Other
14%
Source: Pew Internet/CHCF Health Survey,
August 7-September 6, 2012
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17. Medical Device Trends: “Other Health Apps”
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18. Medical and Consumer Convergence
Consumer
Hybrid
Device
Medical
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19. The 3 Stages of Convergence
1. Wired or wireless connection
2. Physically joined together
3. Integrated
CoPilot GPS for Laptop
Navman GPS Sleeve
iPhone with GPS
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20. Examples of Medical Device Smartphone Convergence
Airstrip Patient
Monitoring
Withings Blood
Pressure Monitor
Sanofi Aventis iBGStar
Blood Glucose Monitor
iStethoscope
Expert
AliveCor ECG Sleeve
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22. Tandem Diabetes Care®: t:slim Pump
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23. t:slim Pump: Consumer Influences
Color touch screen
Rechargeable
batteries
Compact size
Intuitive
Durable, waterproof
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24. Consumer vs. Medical Device Development
Attribute
Consumer Devices
Medical Devices
Time to Market
Rapid (< 1 year)
Slow (3 – 5 years)
Product Longevity
Short (2 years)
Long (7 – 15 years)
Hardware
Latest and greatest
Available and stable
Software
Open source
Differentiator
User interface
Simple
Specialized
Price
Low
High
Reliability
Moderate
Vital
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25. Consumer vs. Medical Device Development
Attribute
Consumer Devices
Medical Devices
Regulatory
UL, FCC
Ul, FCC, FDA, ISO13485
Information Security
Moderate
High (HIPAA)
Volume
Millions to 100’s of millions
Thousands to a million
Efficacy
Limited
Clinical trials
Interoperability
Common
Limited
Intellectual Property
Aggressive
Incremental Innovation
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26. Consumer Industry vs. Medical Industry
Source: IBM Institute for Business Value
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27. Who Will Win?
Consumer Electronic
Companies
Branding and product loyalty
Bringing innovative products to market quickly
Consumer/user expectations
Medical Device
Companies
Healthcare distribution channels
Reimbursement and regulatory
Industry credibility
Industry insights
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28. Who Will Win?
Source: IBM Institute for Business Value
Copyright 2013 Logic PD, Inc. All Rights Reserved.
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29. The Future
Consumer health and wellness applications for smart phones:
– 360% growth from May 2011 to January 2013
• May 2011: 16,400 Healthcare & Fitness and Medical apps for iOS
• January 2013: 37,263 Healthcare & Fitness and Medical apps for iOS (55% / 45%)
• January 2013: 21,634 Healthcare & Fitness and Medical apps for Android (69% / 31%)
• Mobile applications for medical diagnostics (84% at MD&M West)
• Increase in body-worn sensors
• FDA mobile application guidance in the US:
– Used as an accessory to an FDA-regulated medical device
– Transform a mobile platform into a regulated medical device
Sources: 148Apps.biz; appbrain.com; MD&M West 2012
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30. The Future?
• Qualcomm Tricorder XPRIZE - $10 Million
− Imagine a portable, wireless device in the palm of
your hand that monitors and diagnoses your health
conditions.
• Nokia Sensing Xchallenge - $2.25 Million
− Envision a future where everyone has access to
affordable, personalized healthcare through
sophisticated sensing technologies and a whole new
level of personalized, digital health information.
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32. Take Aways
• Management of chronic diseases is driving a fundamental change in health
care.
• The convergence between consumer electronics and medical devices is
changing both worlds.
• The challenge is to understand the complexities of managing and developing
innovative products in these very different environments.
• The world is becoming connected; the key is identifying value.
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Copyright 2013 Logic PD, Inc. All Rights Reserved.
33. Questions?
Bill Betten, Logic PD
• Email: bill.betten@logicpd.com
• Website: www.logicpd.com
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Copyright 2013 Logic PD, Inc. All Rights Reserved.