Yaseed Chaumoo – Designing for smiles (not sales) Experience design has fast become the necessity in any digital business. Companies have learnt that a positive experience leads to a positive outlook in sales. However, the buzzword now in the hands of business owners is ‘best practice’. But we know that it’s really about what’s right for your users not just the business. At the moment, it looks as if we’re just improving on old experiences rather then understanding and defining their future ones. Let’s take a step back and analyse what we want to achieve. Improving the experience so that it is seamless for the user is the first step, but what follows? Wouldn't it be great if we designed for happiness? A smile, a smirk or a sense of positive acknowledgement. This talk will introduce you into a concept you are already familiar with but not aware. We will explore how tapping into emotions lead to unexpected results.

1. Yaseed Chaumoo
Happiness consultant
@yaseed

2. Designing for smiles not sales

4. Forcing yourself to smile can
boost your mood

5. Women smile more than men

6. There are 19 different types of
smiles

7. 20,000 moments

8. Experiencing

9. Remembering

10. Changes
Significant moments
Endings

13. 1 3=

14. The best sites make people happy

15. High happiness = high likelihood
to return and recommend

16. Websites that make
people happy
register positive
social sentiment

17. “We don’t choose between current
experiences, we choose between
memories.” Daniel Kahneman