UCT Upstarts 2015: Week 16: Logo Design sprint with Michele Bush UCT Upstarts is the Vice-Chancellor’s Social Innovation Challenge. It’s a joint-initiative between UCT, the Bertha Centre for Social Innovation & Entrepreneurship and Super Stage. UCT Upstarts is igniting a ‘Student Start-up Nation’ by creating a parallel university experience – one that produces a generation of both graduates and social entrepreneurs - who solve real-world problems from campus, and launch start-up realities beyond it. UCT Upstarts is building a ‘Social Innovation Culture’ that literally does make Africa work better and is helping to create an ‘Innovation Economy’ that actually does create jobs – starting from campus!

1. Your Logo is
your brand
DNA.

2. An effective logo is distinctive,
appropriate, practical,
graphic, simple in form and
conveys an intended message.

3. WHAT YOU NEED
TO DESIGN A
BRILLIANT LOGO:

4. 1. INTUITION
“It is through science that we
prove, but through
intuition that we discover”
Henri Poincare

5. 2. IMPROVISATION
“Never play a thing the same
way twice.”
Louis Armstrong

6. 3. IMPERFECTION
“Better a diamond with a
flaw than a pebble without”
Confucius

7. 4. PASSION
“The most powerful weapon
on Earth is the human soul
on fire”
Ferdinand Foch

8. 5. DIVERGENCE
“Thinking isn’t agreeing or
disagreeing. That’s voting”
Robert Lee Frost

9. 6. PERCEPTION
“The voyage of discovery is
not in seeking new
landscapes but in having
new eyes”
Marcel Proust

10. 7. CRITICAL THINKING
“The eyes see only what
the mind is prepared to
comprehend.”
Henri Bergson

11. INSPIRATION:
This logo was created by Caroline Davidson in 1971 and it’s a great
example of a strong, memorable logo, being effective without colour
and easily scalable.
Not only is it simple, fluid and fast but it also has related symbolism;
it represents the wing in the famous statue of the Greek Goddess
of Victory, Nike, which is a perfect figure for a sporting apparel
business.