Idea Challenge EBSpreneurship 2013 - Plan B

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This document outlines Plan B, which is to crowdsource your startup rather than seek traditional funding. It recommends bootstrapping and focusing on customers and product over business plans and pitches. It suggests acting smarter by being lean, agile and validating ideas with customers. It also recommends moving faster by distributing content socially, shipping features not code using cloud services, and scaling execution through crowdsourcing. The document promotes building stronger by closing deals easily with a public killer pitch, using equity like cash, and becoming independent from investors. It introduces Startup as a Service and the IDEA CHALLENGE to crowdsource 200 tasks, 1500 services and 100,000 skills through the UFOstart platform.

Empresariales Economía y finanzas

Plan B
Crowdsource your startup
IDEA CHALLENGE

@ThomasHessler
Dad, Investor, Founder @
UFOstart, Globumbus, zanox

#EBSpreneurship

What % of ALL start-ups get funding?

http://www.quora.com/What-percentage-of-ALL-start-ups-raise-angel-seed-VC-funding

Moneyball for startups

● Forget Business Plans
● Forget Demo Days
● Forget Pitching for Funding

● Focus on Bootstrapping,
Customers & Product
● Show traction with numbers

Plan B

Bootstrapping:
● Act Smarter
● Move Faster
● Build Stronger

Act Smarter
- Lean, Agile, Pivot
- Validate by Customers
- Use Crowd Power
- Make Meaning

Move Faster
- Distribute social & viral - leverage Facebook,
LinkedIn, Twitter...
- Ship features NOT code - use cloud services &
PAAS

- Scale execution by crowdsourcing workforce
- Stay agil to pivot by quarterly fundraising

Build Stronger
- Close deals easy with a public Killer Pitch
- Use Equity as your Cash
- Ownership creates passionate employees
- Become Independent from investors by
reducing your cash needs by 80%

Startup as a Service
●
●
●
●

200 example tasks
1500 crowd- /cloud services
100000 skills
Templates like receipes

#Crowdsource your startup & win the
IDEA CHALLENGE

Action & Contact
Signup & Setup your Project on UFOstart.com

If you liked it, follow us on Twitter: @UFOstart
UFOstart AG
Berlin | Potsdamer Platz 10 | 10785 Germany
Co-Founder
Lars Schulze | CMO/CSO | lars.schulze@ufostart.com
Jens Hewald | CTO | jhe@globumbus.com
Heiko Rauch | CFO/COO | hra@globumbus.com
Thomas Hessler | CEO | the@globumbus.com

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Idea Challenge EBSpreneurship 2013 - Plan B

1. Plan B Crowdsource your startup IDEA CHALLENGE @ThomasHessler Dad, Investor, Founder @ UFOstart, Globumbus, zanox #EBSpreneurship

3. What % of ALL start-ups get funding? http://www.quora.com/What-percentage-of-ALL-start-ups-raise-angel-seed-VC-funding

10. Moneyball for startups ● Forget Business Plans ● Forget Demo Days ● Forget Pitching for Funding ● Focus on Bootstrapping, Customers & Product ● Show traction with numbers

11. Plan B Bootstrapping: ● Act Smarter ● Move Faster ● Build Stronger

12.

13. Act Smarter - Lean, Agile, Pivot - Validate by Customers - Use Crowd Power - Make Meaning

14. Move Faster - Distribute social & viral - leverage Facebook, LinkedIn, Twitter... - Ship features NOT code - use cloud services & PAAS - Scale execution by crowdsourcing workforce - Stay agil to pivot by quarterly fundraising

15. Build Stronger - Close deals easy with a public Killer Pitch - Use Equity as your Cash - Ownership creates passionate employees - Become Independent from investors by reducing your cash needs by 80%

16.

17. Startup as a Service ● ● ● ● 200 example tasks 1500 crowd- /cloud services 100000 skills Templates like receipes #Crowdsource your startup & win the IDEA CHALLENGE

18. How to start on UFOstart? Demo

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Idea Challenge EBSpreneurship 2013 - Plan B

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