This document debunks 5 myths about intangible assets. It argues that intangible assets make up the majority (84% on average) of company value. Contrary to myth, intangible assets are not just for specialists, but concern all employees. It also argues that intangible assets, like a company's unique DNA and collective intelligence, cannot easily be replaced and have value only within a company's operations. The document promotes assessing intangible assets to identify hidden internal value, strengths/weaknesses, and risks in order to create a pragmatic plan to increase value for all stakeholders.

1. 5 MYTHS ON INTANGIBLE ASSETS,
DEBUNKED !
7D-Value à VISUALIZE. ANTICIPATE. CREATE VALUE.
1 MINUTE READING.

2. #1: INTANGIBLE ASSETS ARE A SMALL
PART OF A COMPANY’S TOTAL VALUE.
False.

3. 84%
That’s on average the intangible value of
companies.
INTANGIBLE ASSETS
TANGIBLE ASSETS
Source: Ocean Tomo

4. #2: IT’S FOR SPECIALISTS ONLY.
False.

5. INTANGIBLE ASSETS ARE KEY VALUE CREATING ASSETS.
IT CONCERNS ANY EMPLOYEE WITHIN
THE COMPANY.

6. #3: DECISIONS MUST BE TAKEN ON
FINANCIAL STATEMENTS.
False.

7. FINANCIAL STATEMENTS ARE THE
RESULTS OF ANTICIPATION.
Therefore, intangible assets play a critical role. Their state are
precursors of financial results.

8. #4: Intangible assets are R&D findings and
Intellectual rights.
False.

9. IT’S THE COMPANY UNIQUE DNA.
How the value flows within the company.
Carried by the collective intelligence of its people.

10. #5: INTANGIBLE ASSETS CAN EASILY
BE REPLACED.
False.

11. INTANGIBLE ASSETS ARE UNIQUE.
And only have value within the companies’ operations.

12. BONUS #6: THERE ARE NO INTANGIBLE
LIABILITIES.
False.

13. INTANGIBLE LIABILITIES
ARE INEFFICIENCIES, FRICTIONS, FEARS SLOWING
DOWN GROWTH. AND REPRESENT THE COMPANY’S
POTENTIAL.

14. WHY VALUE INTANGIBLE ASSETS?
Identify internal hidden value
IDENTIFICATION OF INSTANT POTENTIAL
STRENGTH OR WEAKNESS OF THE BUSINESS-MODEL
COHERENCE OF THE FINANCIAL HYPOTHESIS AND INVESTMENT NEEDS
PRAGMATIC STEP-BY-STEP “VALUE INCREASE” PLAN
RISK IDENTIFICATION AND MITIGATION
OPEN AND TRANSPARENT COMMUNICATION TOOL TOWARDS ALL
STAKDERHOLDERS
AT LEAST 15 ENTRY POINTS
- Start-up assessment
- Fund raising
- Pre-due diligence
- M&A
- Transmission – heirs or external
- Post-merger integration
- Product/service innovation
- Personal event from the sole owner
- New market business development
- Strategic investment assessment
- Restructuring or decline management
- General strategic valuation
- Annual report
- Risk mitigation
- Event resilience testing
- Outsourcing decision

15. AT THE CORE
7D-VALUE, 7 BALANCE SHEETS INTER-LINKED
PHILOSOPHY WITH THE HUMAN AT THE CENTER
HOW VALUE FLOWS ACCEPTED BY ALL PARTIES
TO VALUE WHAT REALLY MATTERS
THE BIGGEST DISCOVERY IN ACCOUNTING SINCE IFRS

16. Contact
Simon Sarazin
+32 493 72 55 85
simon@uhdr.net
CHALLENGE THE STATUS QUO ON INTANGIBLE ASSETS TO
CREATE FINANCIAL VALUE FOR ALL STAKEHOLDERS BY
SETTING A STANDARD and WORLDWIDE REFERENCE