1. Taylor & Francis
Online Mobile
Victoria Wright, Communications Manager, Taylor & Francis

2. Today we will look at:
•Taylor & Francis Online
•Taylor & Francis Online Mobile
•Features & benefits
•Marketing – what we did
•Results

3. What is Taylor & Francis
Online?
• The online platform for Taylor &
Francis Group content
• Live since June 2011
• Created in collaboration with
librarians, scholars, and
researchers

4. What does Taylor & Francis
Online provide?
Enhanced Discoverability
Search & Browse
Alerts & Feeds

5. What is Taylor &
Francis Online Mobile?
A free web application that doesn’t require downloading from an
app store
The most versatile mobile application available from any major
academic publisher
Taylor & Francis Online Mobile helps a library’s users find the
content they want quickly and easily, whenever and wherever they
want it
Taylor & Francis Online Mobile is truly Knowledge on the Move

6. Features & benefits
Save to Favorites
Integrate with Twitter and Facebook
Read abstracts and full text
Pair your device

7. Pairing your device
You can pair via:
Auto- pairing
Pairing code

8. Go to www.tandfonline.com, and
click Mobile

9. Marketing: What we did

Email campaigns to
Taylor & Francis library
administrators, customers
and posted on Listservs
 Conference promotion
 Banner adverts
 Business cards
 Posters

10. What we did
Regional bespoke messages:
US
Africa
Australia
Japan

11. Our results:
Regional

12. Subject Areas

13. Mobile devices

14. Mobile pairing by region

15. We plan to develop continuous
enhancement of the mobile app
based on user feedback.
If you have any ideas or comments
please do come and see me

16. Thank you!
For more information please visit our resources
site at:
http://resources.tandfonline.com/