This was part of the UXPA UK January 2017 event. For videos of our recent talks, please check out our YouTube channel https://www.youtube.com/user/uxpauk
14. Less buy-in at the beginning
UXmaturity
1. Games UX is less mature
‘We don’t need UX’
‘Our designers are too good to need this’
‘Why would I need this? What a total waste
of time’
Lower budgets
Less method variety
22. TheSwitch
Two things lost
1. Games UX is less mature
2. Games UX is more secretive
Four things gained
1. Games UX has more interesting research
questions
2. Games UX works with feelings
3. Games UX users and creators have more passion
4. Games UX gets the cool tech
Moving from mainstream to games UX
26. How do you measure fun,
engagement and emotion
Switching?
Hot GUR topics
27. How to design for and assess VR
Switching?
Hot GUR topics
How do you measure fun,
engagement and emotion
28. How do you test a narrative
How to design for and assess VR
Switching?
Hot GUR topics
How do you measure fun,
engagement and emotion
29. How do you do monetisation and Free
to Play well
How do you test a narrative
How to design for and assess VR
Switching?
Hot GUR topics
How do you measure fun,
engagement and emotion
30. How do you do monetisation and Free
to Play well
How do you test a narrative
How to design for and assess VR
Switching?
How to personalise player experience
Hot GUR topics
How do you measure fun,
engagement and emotion
31. JoinUs!
Join us… Player Research is hiring!
Check the website for details,
applications close 22nd Jan (this Sunday)