New technologies and Social Media Presented by Tumelo komape
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The power of using social media to communicate.
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New technologies and Social Media Presented by Tumelo komape
- 1. 1 • My name is Tumelo Komape, @Komape_ twitter • Digital Channels manager City of Joburg • Follow me on @Komape_ • Tumelo Komape on facebook • Follow us on @Cityofjoburgza
- 2. 2 What are the platforms of communications Traditional media (Above the line marketing) Digital media (below the line marketing) Why are global companies investing in digital? What communications platforms should Africa invest in? Lets watch a short vid
- 3. We will focus on digital coms with specific focus on social media
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- 8. We will focus on digital coms with specific focus on social media
- 10. 10 Tweeting behaviour (2014), improvement from 2013
- 12. 12 3789 4785 5351 6106 6737 7482 8812 10297 120971329614713 16865 19100 22239 26369 32231 34870 40365 43992 48336 52129 58507 66174 74000 84000 94000 102,000 WE GREW BY 100 000 FOLLOWERS BETWEEN June 2015-February 2016
- 13. 13 378947855351610667377482881210297120971329614713168651910022239 26369 3223134870 40365 43992 48336 52129 58507 66174 74000 84000 94000 102,000 110000 124000 134000 144000 156000 168000 178000 188000 198000 208000 Ave growth at 12k per month Achieved/about to achieve our target of 208 followers and 6000 fans on Facebook already WE GREW BY +50 000 FOLLOWERS IN THE LAST 2 AND HALF MONTHS
- 14. 14 Per month averages including weekends and public holidays Hit and maintain 100% response rate within 15 min
- 15. 15 Tweeting behaviour • Users are most likely to see visuals when scanning through time line than see textual messages. VISUAL CONTENT IS KING
- 16. Content lessons
- 17. Why Twitter: Twitter is a Powerful tool One “BAD” tweet could change your life. Source: NY Times All eyes on tweet & tweep Target of bad publicity Tweep in corner of shame Tweep reputation damaged
- 18. Why Twitter? Justine Sacco - Head of Corporate Communications at IAC, tweeted about AIDS, Africa and “being white” before boarding her 12 hour long flight. She was fired by the time she landed. Bad tweet Longevity of tweet 2012 2015
- 19. How it works: Twitter 101 Source: svegliamuseo
- 20. 20 Tweeting behaviour • Users are most likely to see visuals when scanning through time line than see textual messages. VISUAL CONTENT IS KING
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- 25. 25 When to tweet
- 26. 26 What you tweet on Monday cannot be the same as what you tweet on Friday, Saturday and Sunday, because Sunday is a chilled day
- 27. 27 Nandos content strategy • Nandos plans the content against all possible trends with the national calendar, eg- heritage month, June 16th (youth day) and prep content to leverage on the trending hashtags. • Once content prepared, graphics team prepare fun, visually appealing and exciting graphics • They also customise their content against daily trends eg #Loadshedding etc • Every tweet has a graphic • Some of their replies have graphics, gifs…totally genius driving traffic
- 28. 28 If your tweets are not getting as many retweets or comments, you are not funky enough
- 29. 29 If your tweets are not getting as many retweets or comments, you are not funky enough
- 30. 30 Maybe its time you sink your teeth into the most delicious most succulent, peri peri flame grilled chicken in the world
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- 36. 36 What to say, when and why • Some messages receive more attention, some do not, its all because of the images you use or how you say it
- 37. 37 What to say, when and why • Some messages receive more attention, some do not, its all because of the images you use or how you say it
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- 39. 39 First thing to see on this slide is the image. Hardly looked at text Our timeline is extremely busy with replies so much that on demand images and info graphics are a necessity
- 40. 40 Drop text only to 10% and 20% to video More infographics
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- 43. 43 What do our residents do on their cell phones daily
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- 52. 52 Account Twitter Followers Facebook Followers Number of Staff members Status/Ideal City of Joburg Linkedin Instagram Flicker Youtube @CityofJoburg 129 000 6000 1000 Official Page of the city of Johannesburg 4200 2- Manager and Official -Ideal 3 Social med officers • Active • Proposed team • Manager and 3 Social Media officials City power @Citypowerjhb 127 000 City power Johannesburg 3607 20 interns- no Social media Manager • Facebook inactive • Proposed team Manager and 3 Social Media officials Pikitup @Cleanerjoburg 7297 Cleaner Joburg 23800 No staff • All acc inactive • Proposed team • Manager and 1 Social Media official Jhbwater @Jhbwater 62000 Johannesburg water 4300 1 intern • Active • Proposed team Manager and 1 Social Media official JRA @Myjra 22 000 JRA 2200 Manager, 2 interns • Active • Proposed team • Manager and 3 Social Media
- 53. 53 MMC’s on Social Media as confirmed by spokes persons MMC Facebook Twitter MMC Nonceba Molwele Yes Yes MMC Matshidiso Mfikoe Yes Yes MMC Sello Lemao Yes Yes MMC Geoff Makhubo Yes Yes MMC Roslynn Greef. Yes No MMC Chris Vondo. Yes No MMC Dan Bhovu. No No MMC Ruby Mathang. No Social Media Acc/On training No Yes MMC Mally Makoena. No No
- 54. 54 We do not recommend Facebook for MMC • Replies are direct to user and does not appear on timeline for all to see and may hardly be found. • No potential for trends…takes longer to go viral • Limitation to number of friends We recommend twitter for MMC’s: • All replies to queries by MMC will reflect on their timeline to be seen by all in the world showing engaged leadership • Massive reach potential through use of hashtag and trends in Joburg and SA or globally • No limit to followers • All posts must be work related as MMC • Tweeting must be frequent and work related
- 55. 55 We tweet and residents love it-maintain
- 56. 56 We tweet and residents love it.
- 57. 57 Near future, more mobile devices will be used for work As we tweet, intranet will embed a live feed or our tweets, whilst posting live to Yammer Our social intranet wshoul allow employees to retweet or comment via/ONLY the intranet on city’s messages
- 59. 59 With +- 50k page visits, the website can drive a lot of traffic to our our social media, manage web interactions, and take queries straight to system conner stone. With +_50 k visits daily, we can grow other channels from it The new website will feed social media messages
- 62. 62 Use the space to communicate some of the key messages. e.g, Did you know the City has achieved an unqualified audit opinion this financial year?
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