Navy Ombudsman Facebook Training

1. Navy Ombudsman
Facebook Training
March 2015 1
Prepared March 2015 by CHINFO OI-2 Digital Media Engagement

2. How can social media help the ombudsmen
community?
• Opportunity to post
once, reach many
• Directly engage your
audience
• Share critical
information quickly
• Engage with community
in real time
• Provide a place for the
community to exchange
ideas
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3. What is not appropriate for social media?
• Sharing private
information
• Closed communities
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4. Creating an SOP can guide your communication goals,
establish posting rules and create a secure environment
Your page’s SOP should address the following areas:
• Purpose
• Goal
• Audience
• Content
• Tone
• Account management
– Deleting posts
– Frequency of posts
• Account administrators’ roles and responsibilities
– Publishing rights, engagement with fans, monitoring the page, etc.
• Crisis communication management
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CHINFO is here to support your communication efforts and help you
get the most out of your social presence. Once your page is created,
we can offer suggestions and monitor your page’s activity.

5. If you build it, will they come?
• It takes time to build a known and reliable presence
• Sharing meaningful content that engages your fans is the best
way to ensure your page’s success
• Luckily, there is a wealth of information about ombudsmen
already on the web, which provides ample opportunity to insert
your community page into the conversation
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6. How can you create and share meaningful content?
• Follow registered Navy
pages and share their
content when appropriate
• Find content on the web
that appeals to your
community
• Start becoming involved
with authoring content for
Navy families via blogs
• Share images, videos and
links; posting more than just
text will keep your fans
interested and engaged
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7. Social media do’s
• Be consistent
• Be prepared
• Be responsive
• Be social
• Chose timely
content
• Consider your voice
• Try new things
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8. Social media dont’s
• Be scared to be
creative
• Create hashtags
without research
• Don’t set it and
forget about it
• Ignore difficult
situations
• Share OPSEC
violations
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9. Creating your presence
• Steps for creating a verified account
– https://www.facebook.com/help/contact/356341591197702
• Steps for creating a registered U.S. Navy account
– http://www.navy.mil/CommandDirectory.asp
• Navy Public Affairs Guide for Ombudsmen
– http://www.cnic.navy.mil/content/dam/cnic/hq/pdfs/n91_fleet_and_family_support_pro
gram/ombudsman_program/OmbudsmenPAGuidance.pdf
• Navy Media Tumblr
– http://usnavymedia.tumblr.com/
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10. Contact
U.S. Navy Digital Media Engagement
703-614-9154
SocialMedia@Navy.mil
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