2. get from your inbox
messages that matter
from you care about
Jared Goralnick, Founder +1 2402960800, jared@awayfind.com
3. Voice
Your Family
SMS
Your Boss
Your Inbox IM
Top Client
Others
“ The online equivalent of having an administrative assistant
screen your mail and only bother you for the important things.”
—WEBWORKERDAILY
March 2010 AwayFind Overview 3
8. 100+ emails per day
Road warrior or business traveler
Has critical/timesensitive communications
Most employees involved in timesensitive tasks
Many employees in clientfacing roles
Average employee salary over 65k
100,000+ email users
Seeking marketplace differentiation
Can handle Tier 1 Support
March 2010 AwayFind Overview 8
9. Product Overview:
AwayFind used at most major companies. Examples:
Over 100 articles about AwayFind. Examples include:
“AwayFind lets you use email normally —
checking maybe twice a day — while urgent
“AwayFind lets you use email normally —
messages are still rushed to you”
“AwayFind offers “Anyone who needs
checking maybe twice a day — while urgent
ingenious ways to... large blocks of time to
messages are still rushed to you” AwayFind
make it harder for accomplish tasks can
others to seize your “…ensures that you will always receive interruptions
now be assured that
focus.” important messages without facing the receive urgent
the critical messages
distraction of unimportant emails.”
will come through.”
“ The online equivalent of
having an administrative
“AwayFind is a clever solution that...addresses assistant screen your mail
the fear that some piece of critical information is While you're not checking email…when
and only bother you for the
going to arrive and we're not going to see it.”important things.” Mr. HolyCrapINeedYouRightNow emails
...you get the message on your phone.”
March 2010 AwayFind Overview 9
10. Click on any
of these images for
a one minute
YouTube
demonstration
Filters Intelligent
Contact Form Auto-Responders
March 2010 AwayFind Overview 10
11. When emails arrive from
any of these people…
…AwayFind will call and read you the message,
and forward it on to Jessica
March 2010 AwayFind Overview 11
12. AwayFind optionally responds once
every 180 days to new contacts,
providing a way to reach the
AwayFind user in an emergency
An alternate way to inform people of a way to reach
AwayFind users in an emergency is by placing the
Contact Form link in one’s email signature
March 2010 AwayFind Overview 12
13. When others need to reach you urgently,
this form routes messages to your cell
phone and/or emergency contacts
Each message category can trigger different
alerts. Personal messages might send you
an SMS. Billing messages might email you,
as well as someone in accounting.
March 2010 AwayFind Overview 13
14. Fully Filters and Notification
Supports Autoresponders Distribution Methods
Exchange » Customizable filters
elevate urgent
Gmail/ messages Voice SMS Twitter
Google Apps (local, (local, int’l, DM
int’l) Google Voice)
» Intelligent
IMAP autoresponder
routes people to
emergency contact
IM
form (Yahoo, MSN, AIM, Gtalk)
» Soon: iPhone & Android push
March 2010 AwayFind Overview 14
15. Total of 251M users (2010 Estimate)
AOL
28M
(-22%) Gmail
49M
(+32%)
Hotmail
49M
(+4%)
Yahoo
125M
(+18%)
Source: ComScore trending. Total number of email users in 2009, 1.4 billion (Radicati).
March 2010 AwayFind Overview 15
16. Estimated at 300M users (2008)
Notes
Other 4% 12%
Third-Party
POP/IMAP 7%
In-House
POP/IMAP 9%
Exchange
66%
GroupWise 2%
Source: Ferris Research, 2009. In 2010, Gartner estimates 70% Exchange market share.
March 2010 AwayFind Overview 16
17. PLUG & PLAY
(easy to get started with)
OFFERS ELEVATES
INFO ABOUT IMPORTANT
SENDER MESSAGES
RTFM
(difficult to get started with)
March 2010 AwayFind Overview 17
18. Technology
Usability
Works with
users’ existing Only web based
technologies solution that
SMS IM Voice integrates with
Gmail and
Outlook interface
NonProprietary Workflow
Works with users’ existing
habits — no new email client
or task management addon
March 2010 AwayFind Overview 18
19. Year One Years Two & Three
Business Hosted ISP
Early Sales/Exec Exchange Email
Volume
Adopters Users Providers Providers
Sales
Test & Test & Test & Test &
Refine Refine Refine Refine
Productivity Salesforce.com Where priority As an upsell/
enthusiasts Outlook team communications differentiator
and already are crucial
power interested in (example:
technology “hot contacts Wall Street)
users autonotifications”
March 2010 AwayFind Overview 19
20. Outreach to business Targeting influencers
productivity and CRM as customers
focused journalists and (who provide a referral
bloggers channel through AwayFind
autoresponders)
Participation and thought Event participation
leadership in productivity (example: Under The
and CRM communities Radar launch)
» These strategies are in addition to customer learning focused on
increasing referrals and retention through product experience
March 2010 AwayFind Overview 20
21. Year One Year Two
iPhone App Store Reseller partners
Firefox AddOns Network Business productivity
applications – partnership
Salesforce.com AppExchange promotions
AwayFind eBook via partners
» Predicted – Gmail & Yahoo Mail Platform Distribution Networks
March 2010 AwayFind Overview 21
22. Charge For near zerocost
Stage One
Monthly premium features
Charge For branding & directcost features
Much More (voice, international SMS, etc.)
Reseller Already approached by major
Stage Two
Licensing hosted Exchange provider
Enterprise Already approached
Licensing by major Wall Street firm
March 2010 AwayFind Overview 22
24. Raising $250500k Use of Proceeds
$250,000 previously invested Fund operations for 12 months
by founder
Team expansion: additional
developers, marketing
Marketing: aggressive
gotomarket strategy
March 2010 AwayFind Overview 24
25. $40 K
$36K Total Monthly Burn
$7.0 Operations
$30 K $7.0
$24K $6.0 $5.0
$7.0 Marketing
$6.0 $2.1
$20 K
$2.1
$18.2 $18.2 Design & Development
$16.0
$10 K $11.6
$4.0 $4.0 $4.0 $4.0 Founder’s Salary
$0 K
Present Month 1 Month 6 Month 12
March 2010 AwayFind Overview 25
26. Jared Goralnick
Eight years running software productivity training company.
International speaker on productivity and communications.
EVP, Information Overload Research Group.
Charlie Hoehn
Honed marketing experience while working with
Seth Godin, Tim Ferriss, and Ramit Sethi.
Keith Ludlow
Deep experience with userfocused web design through
metricstesting. 4 years with Jared.
Ruben Gutierrez and Sergio Kaszczyszyn
Combined 21 years commercial web
development experience.
March 2010 AwayFind Overview 26
27. Andy Abramson, CEO Comunicano
Involved in 17 startup acquisitions,
such as GrandCentral by Google (Voice).
Authors industryleading blog, VOIPWatch.
Jay Cuthrell
Deep experience in communications
technologies. Working relationships with
large email providers.
Dave McClure
Involved with numerous startups.
Specializes in product and marketing efforts
through customer development techniques.
March 2010 AwayFind Overview 27
28. “Google Voice for Email”
Jared Goralnick
+1 2402960800
jared@awayfind.com
@technotheory
March 2010 AwayFind Overview 28
30. Email Primary
Product Description Compatibility Interface Funding Category Price
Raises priority of urgent communications Consumer + Web, Soon: Outlook, Beta, soon
AwayFind Founder Prioritization
to SMS, Voice, IM, etc. Exchange Gmail, iPhone est 5-10/month
Automatic files email, human-based Outlook via
ClearContext Outlook 500k Prioritization Free/90
prioritization, project management tools add-in
Outlook via Undisclosed Est 90 – strictly
C-Mail Filing and semantic-based prioritization Outlook Prioritization
add-in (2M est.) volume based
Gmail, Web & Outlook via Beta, soon
Gist Business intelligence 6.75M Analytics
Outlook add-in, iPhone est 5-10/month
Scans email for important dates,tasks, Gmail via
Kwaga Gmail 800k Task Assistance Beta
telephone numbers, passwords, etc Firefox Plugin
Scans email for important dates,tasks, etc. Outlook via Undisclosed Beta, soon
Liaise Outlook Task Assistance
Also project management features add-in (Southern Cross) est 5-10/month
Grabs communications from social networks Consumer Web interface, several
NutshellMail 600k estimated Aggregation Free
and email, and sends an email summary Email times per day email
Auto files email based on sender, performs Yahoo, Gmail, Primarily
OtherInbox Yahoo, Gmail 2.3M Prioritization
basic analysis for coupons, travel separate control panel Free/Advert
Aggregates multiple email accounts and Consumer Separate
Threadsy 1.5M Aggregation Beta
social media sites Email website
Business intelligence, Outlook search and Outlook, Outlook,
Xobni 15.6M Analytics Free/30/50
contact-centric improvements BlackBerry BlackBerry
Aggregates multiple accounts, changes Consumer Separate Angel + Wealthy 2-6 per user
Zenbe Aggregation
conversation workflow within groups Email website Founders per month
March 2010 AwayFind Overview 30
31. 41% of the day is SPENT IN EMAIL (Radicati, IDC)
28% of the day is spent recovering from INTERRUPTIONS (Basex)
27% of people have more than 1,000 MESSAGES in their inbox (Cutter)
Xerox, MorganStanley, Intel and other companies have attempted
to address email overload with homebuilt software and training
From 2002 to 2010, Founder Jared Goralnick's company
(SET Consulting) has encountered this more and more
firsthand while delivering productivity training
Before this presentation is over, you’ll have checked
your email
March 2010 AwayFind Overview 31
32. Product Overview:
Percent who also use
AwayFind intelligent
45% autoresponder
38% Active Users 16%
(able to receive notifications,
and have ≥1 filter configured)
30%
17% Very Active Users 24%
(have received ≥1 notification
15% within the last week)
0%
Oct Nov Dec Jan Feb
* AwayFind was available in August and September, but only to a carefully chosen few.
March 2010 AwayFind Overview 32
33. Product Overview:
in PRIVATE BETA
WAITING FOR ACCESS
March 2010 AwayFind Overview 33
