UX Antwerp Meetup, 28th of November, 2017 - organised by UXprobe https://www.uxpro.be/ Karol Dulat, Head of UX at Movify (Brussels, Belgium) "Make the logo bigger! The lost art of presenting designs." From wireframes to interactive prototypes and high-fidelity comps designers need to present their work to clients, managers, stakeholders and team members. Instead of having a moment of glory, we struggle to convince the others to our vision. This talk reveals tips and tricks on how to survive a design presentation and how to communicate your design decisions effectively. - Karol is passionate by UX and design and he has worked in this field for the last 15 years. He designed solutions for the banking sector, telecom, e-commerce and entertainment. As the head of UX at Movify, he inspires all the designers in the team by sharing his knowledge and motivate everyone to focus on human-centered design.

1. The Lost Art Of
Presenting
Designs
How to present (UX/UI) design deliverables
with success and handle the feedback.
by Karol Dulat, 28/11/2017

2. I am Karol
Digital Product and Service Designer, Storyteller, UX Coach, Head of UX,
father, mountain bike lover, bass player wannabe.
H E L L O , W I TA M
I’m from Movify.
We are design consultancy, we bring design culture to big organisations.
We design and build meaningful products.
We help others design great products.

3. What’s wrong ?
0 1 .

4. Entering
the meeting
room …

5. Presenting
design

6. Dissapointment,
missunderstanding,
confusion

7. Well crafted, detailed and
polished design
Design after client’s /
stakeholders’ feedback

8. Good design sells itself

9. Good design sells itself
will not sellEven
Quality is not enough
Good design is responsible design
Sell is a skill

10. ?

11. We focus on
wrong deliverables
Adoption, growth, revenue, retention, and margins are
design deliverables business ultimately cares about.
Scott Belsky, Behance Co-Founder
“
”

12. We don’t empathise
with Business
They need to understand business
Designers don’t need to code

13. We present solutions
as they were our babies
Your ego can become an obstacle to your work.
If you start believing in your greatness,
it is the death of your creativity.

14. We ask if they Like
our design
Do you think it could work?
How about:

15. We show off
technicalities
Design presentation is not a place to discuss
typography, colour theory or give guided tours
Don’t use language that can cloud our stakeholders’
ability to understand our decisions. Let’s not burden
them with a subculture that is unfamiliar.
“
”Tom Greever. “Articulating Design Decisions.”

17. We don’t know
how to handle
the feedback
• Asking questions vs suggesting solutions
• Matching goals vs subjective opinions
• Immediate reply vs crafted response
• Defending vs explaining

18. How to make a
great presentation
0 2 .

19. Design with people,
not (only) for people
• Put yourself in business perspective
• Business guys are humans too
• Embrace their knowledge
• Let it go, be open to alternatives
• Invite them to the party

20. Don’t present,
tell a story
• Who is a hero in your story?
• Which problems does she/he have?
• How did you solve these problems?
What is the value proposition?
• How is she/he using your solution?
• What has changed for her/him?

21. Design to solve,
present to sell
• What is the rationale behind it?
• Do you have any data to support it?

22. Be prepared
• Set the stage (what).
• Set expectations (who and why, feedback rules).
• Don’t apologise (cancel if needed, always finished).

23. Manage the feedback
like a pro
Listen and thank them,
rephrase, consider the change,
make sure it is important, wait

24. If you can’t be bothered to sell it,
don’t bother designing it.
Mike Monteiro, Design Director, Co-founder, Mule Design
“
”

25. A good designer who can sell
work is more valuable than
a great designer who can’t.
Mike Monteiro, Design Director, Co-founder, Mule Design
“
”

27. Thank you!
Any questions?
You can reach me at:
karol@movify.be
@karoldulat

28. UX/UI Design Consulting
Mobile Development
Agile Product Management