Join BrandMirror's Jen Dalton as she shares key insights to help you clearly define your value and separate you from your peers. If you do not define your own brand, then others will define your brand for you. Companies like to work with people that have a great reputation and a great promise of value. Be credible in your space - discover, design, and differentiate yourself. Make it easy for someone to find you and want to do work with you. Selling yourself is challenging, this session will help you learn how to stand out, how to present yourself and present your work. The majority of the session will focus on: How to assess your current brand (in person and digitally) Understanding what your strategy is and where you want to be with your brand How to monitor and manage your brand moving forward for impact.

1. Stand Out to Get In
BrandMirror
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2. “Do you stand out?”
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3. Key Insights to Standing Out
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4. What is a brand?
VOLVO
APPLE
NIKE
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5. What is a personal brand?
Richard
Branson
Oprah
Bono
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6. “We are CEOs of our own
companies: Me, Inc.”
-Tom Peters
Why do I need to stand out?
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7. “If you do not define your
brand, others will define your
brand for you.”
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8. Discover
Design
Differentiate
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9. WHERE
ARE
YOU?
WHERE
ARE YOU
GOING?
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10. #1 Look in the “Mirror”
Offline
“In Person”
Online
“Digital
Brand”
YOUR
BRAND
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11. State Of You Assessment
1 2 3
Score Yourself Total The Points
Assess Your
Brand
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12. How are you showing up?
Structured
Strategic
Architect
YOU AUDIENCE
Structured
Communication
Direct
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13. Do a Digital Inventory
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14. #2 Define Your Brand DNA
Professional
& Fun
Approachable
Gutsy
Strategy
Structured
Impact
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15. #3 Be Consistent
fashionscollective.com www.thefwa.com#standoutgetin @BrandMirror

16. Perception IS Reality
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17. Discover
Design
Differentiate
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18. “Life is not about finding
yourself. Life is about creating
yourself.”
-George Bernard Shaw
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19. #4 Make Your Signature Storyboard
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20. Coach
Entrepreneur
Unique Promise of Value
Gutsy leader committed to enabling others to live
their passion and deliver on their unique promise of
value through structured ways to move the needle
on their brand and their impact.
Front Line
People
Manager
(Operations)
Product
Management
Chief of Staff
#5 Define Your Promise
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21. Put Your Story Online
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22. Show Evidence of Your Brand
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23. Discover
Design
Differentiate
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24. #6 Stand Out to Get In
Your Unique
Promise of Value
Audience
Competitors
Create
Opportunities
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25. 4 Key Elements to Your Digital Brand
Authenticity Relevance
Visibility Share-ability
YOU
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26. Who is out there now?
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27. Who needs to see what you create?
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28. Out of Sight, Out of Mind
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29. #7 Create Value, Create Opportunities
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30. #8 Timing is Everything
Q3 2014 Q4 2014 Q1 2015 Q2 2015
LEADS
CLIENTS
TEAM
INTERNAL
EXTERNAL
Visibility Calendar
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31. #9 Make It Easy to Share & Re-purpose
Tweet
LinkedIn
Groups
Blog
Facebook
Company
Blog
Company
Tweet
Email
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32. #10 Give, Give, Get
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33. Ways to Monitor and Listen
Google / Alerts
LinkedIn
Brandyourself.com
Sprout Social Competitor
KLOUT
YOU
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34. 3 Things to Do Right Now
1 2 3
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35. First 3 to Email
Free Consultation
Jen Dalton
jendalton@brandmirror.com
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