In this talk, Johanna will outline the opportunities and challenges UX designers face when working in an agile context, share some of the best practices to make Agile and UX work well together, and discuss why the Lean Startup approach is opening doors for UX.

1. Photo%by%Mar+n%LaBar%h/ps://flic.kr/p/ovHV4t
Untangling(complexity(together(
Effective(collaboration(for(
multi7disciplinary(teams
Johanna&Kollmann ~ @johannakoll
UX&Riga,&26&Feb&2015

2. Agile&is&becoming&standard!
!
“57%!of!!respondents!said!their!organization!
has!5+!agile!teams.!This!number!has!nearly!
doubled!in!the!last!two!years!(48%!in!2012,!
33%!in!2011).!”
!
8th!Annual!State!of!Agile!Survey,!VersionOne,!2013

3. Photo%by%Nigel%Howe%h/p://www.flickr.com/photos/40939157@N03/5315358341/
Sprint
Scrum
User&story
Retrospective
Stand&up
Scrum&master
Sprint&Zero
Backlog
Kanban

4. The&Agile&Manifesto&(2001!)!
!
Individuals!and!interactions!over!processes!and!tools
Working!software!over!comprehensive!documentation
Customer!collaboration!over!contract!negotiation
Responding!to!change!over!following!a!plan!

6. Planning!
Data!gathering
Implement!
high!dev!
low!UI!
features
Design!for!sprint!2!
Gather!customer!input!for!
sprint!3
Test!sprint!1!code!
Design!for!sprint!3!
Gather!input!for!sprint!4
Test!sprint!2!code!
Design!for!sprint!4!
Gather!input!for!sprint!5
Implement!
designs
Implement!
designs
Developers Interaction&Designers
Sprint&0
Sprint&1
Sprint&2
Sprint&3
Customer!data
Customer!data
Code Design
Code Design
adapted!from!a!diagram!by!Lynn!Miller

7. Photo%by%Anne%Worner%h/ps://flic.kr/p/on6uCz
Challenges

8. While!basically!silent!about!UX!design,!
Agile!thinking!offers!a!fundamental!
paradigm!shift!about!how!to!interact!
and!communicate!with!your!project!
team!and!beyond.&&
!
~!Anders!Ramsay!@andersramsay

9. UX&is&everyone’s&business&
!
1)!Understand!each!others!worklows
2)!UX!techniques:!communication!tools!
!
3)!Deine!goals!and!care!about!data

10. Photo%by%Alex%h/ps://flic.kr/p/45qaP
UX&is&everyone’s&business

11. 1)&Understand&each&others’&workMlows
Photo%by%Mar+n%LaBar%h/ps://flic.kr/p/hZgn9Q

12. h/p://www.flickr.com/photos/45581782@N00/8035308650/
Rituals:&standup

13. Information&radiators

14. h/p://www.flickr.com/photos/menlopics/3928252631/
Pairing&across&disciplines

15. Teach&&&learn&&
!
Be!present!at!stand`ups,!demos,!retrospectives
Make!your!work!visible!
!
Responsibilities!over!roles!
!
Cross`functional!pairing!
!
Where!can!your!skills!be!most!valuable?
Photo%by%Sean%Winters%h/ps://flic.kr/p/7bueZr

17. 2)&UX&techniques:&communication&tools
Photo%by%Treesha%Duncan%h/ps://flic.kr/p/d2C29s

18. Mental!Model
System!Model
Conceptual&Model

19. Collaboration&problems&arise&
when&teams&lack&the&tools&to&
agree&meaning&and&structure.
Photo%by%Stephen%Begin%h/ps://flic.kr/p/6uFE62

20. Photo%by%Stephen%Begin%h/ps://flic.kr/p/6uFE62
Thinking&VS&Making?

22. Experience%Map%by%Chris%Risdon,%from%h/p://adap+vepath.com/ideas/the_anatomy_of_an_experience_map

23. Use&UX&tools&to&agree&meaning&
!
Controlled!vocabularies,!content!guidelines
Taxonomies,!navigation!structures
Mental!model!charts,!personas!
!
User!journey!diagrams,!service!maps,!experience!maps!
!
Whatever!artefact!you!use:!share!it,!check!it
Photo%by%Sean%Winters%h/ps://flic.kr/p/7bueZr

25. Photo%by%Thangaraj%Kumaravel%h/ps://flic.kr/p/9skAQB
3)&DeMine&goals&and&care&about&data

26. Lean&Startup&is&about&&
learning&through&&
experiments&with&customers.

27. Build
Measure
Learn

28. Photo%by%Jorgen%Kesseler%h/p://www.flickr.com/photos/58544688@N03/5393485546
RESEARCH!&
DATA!

29. Instead!of!!
“how!do!we!know!if!it’s!done”,!!
ask!!
“how!do!we!know!if!it’s!good”.&&
!
~!Lane!Halley!@thinknow

30. Triangulate!
Usability!testing!(lab)
Web!Analytics
Unmoderated!
study

31. h/p://www.flickr.com/photos/hannahdonovan/5900445189/
Analysis&is&a&team&effort&

32. Research&is&a&team&sport&
!
Deine!hypothesis!and!assumptions!together
Pick!the!best!methods!for!getting!data
Make!qualitative!research!a!habit!
!
Combine!different!data!sources!to!gain!insight!
!
Analysis!is!a!team!effort
Photo%by%Sean%Winters%h/ps://flic.kr/p/7bueZr

34. Photo%by%*Psycho%Delia*%h/ps://flic.kr/p/fetYwn
UX&is&everyone’s&business&
!
Understand!each!others!worklows
UX!techniques!are!communication!tools!
!
Deine!goals!and!care!about!data

35. Photo%by%*Psycho%Delia*%h/ps://flic.kr/p/fetYwn
!&Agile&&&Lean&!&
!
Working!on!products!
!
My!understanding!of!UX!
My!skill!set

36. Change&takes&time!
!
“24%!of!!respondents!attributed!failing!agile!
projects!to!an!opposing!company!culture!or!
some!other!form!of!cultural!resistance.”
!
8th!Annual!State!of!Agile!Survey,!VersionOne,!2013

37. Resources
Agile&and&UX:&Two&tastes&that&taste&great&together,&Lane!Halley,!UX!Week!2013,!http://vimeo.com/74944431!
Sustainable&pace,&Agile&&&The&Big&Design&Refactor,&Jonathan!Berger,!Balanced!Team!Conference!2013,!http://
design.pivotallabs.com/jpb/jpb`balteam2013`talk/deck/&
Case&Study&of&Customer&Input&For&a&Successful&Product,!Lynn!Miller!(2005)!
5&Users&every&Friday,!Tom!Illmensee!&!Alyson!Muff,!Agile!2009!Proceedings!
Learning&to&play&UX&rugby,!Anders!Ramsay,!http://slidesha.re/GPfK0w!
Beyond&Staggered&Sprints:&Integrating&User&Experience&and&Agile,!Jeff!Gothelf,!http://slidesha.re/9Pq3qb!
Designing&the&user&experience&in&an&agile&context,!Johanna!Kollmann,!http://bit.ly/p3NmWI!
Design&Pairing,!Samuel!Bowles,!UXLX!2012,!https://speakerdeck.com/shmuel/design`pairing`uxlx&
Test&everything&you&got&regardless&of&its&polish&or&Jidelity,!Jeff!Gothelf,!http://bit.ly/n6qjTI!
It’s&Our&Research:&Getting&Stakeholder&BuyOIn&for&UX&Research&Projects&,!Tomer!Sharon!
Introduction&to&Design&Studio&Methodology,!Will!Evans,!http://uxmag.com/articles/introduction`to`design`studio`
methodology!
The&KJ&Technique:&A&Group&Process&for&Establishing&Priorities,!Jared!M.!Spool,!http://www.uie.com/articles/kj_technique/!
The&new&user&story&backlog&is&a&map,!Jeff!Patton,!http://www.agileproductdesign.com/blog/the_new_backlog.html!
Collaboration&games:!http://gogamestorm.com,!http://innovationgames.com/resources/the`games/