UX STRAT Europe, Andreas Hauser: Convincing IT and Business to Value Design
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Andreas Hauser's presentation at UX STRAT Europe
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UX STRAT Europe, Andreas Hauser: Convincing IT and Business to Value Design
- 1. Public Convincing IT and Business to Value Design Andreas Hauser SVP, Design & Co-Innovation Center, SAP @HauserAndreas
- 2. Public Design is growing stronger!
- 3. Public The challenge 40k 30k 20k 10k $ $ $ $ Jun’03 Jun’05 Jun’07 Jun’09 Jun’11 Jun’13 228% $39,922.89 $17,522.15 D.INDEX S&P.INDEX Source: Design Management Institute http://c.ymcdn.com/sites/www.dmi.org/resource/resmgr/Docs/DMI_DesignValue.pdf D.INDEX: Whirlpool Ford IBM Nike Starwood Steelcase Coca-Cola Apple Newell Rubbermaid Target Starbucks Disney Herman Miller P&G Intuit Design-centric organizations in the United States:
- 4. Public The options Waiting won’t make it go away.
- 6. Public The opportunity Shift from features to experience.
- 7. Public A big wave is coming.
- 8. Public We’ll never have enough designers! The opportunity 1 1000 Average IT Organization 1 in 100 Software Vendors 1 in 10 Consumer Experience
- 9. Public We’ll never have enough designers! The opportunity 1 1000 Average IT Organization 1 in 10 Consumer Experience 5.000.000 designers needed
- 11. Public Gain productivity Decrease user errors Save training costs Reduce change requests Design brings monetary value. The good news
- 12. Public UX Value Calculator experience.sap.com/designservices We can measure it! The good news
- 13. Public Increase user satisfaction Increase customer loyalty Increase solution adoption Strengthen relationship between IT and Business But also human value. The good news
- 14. Public CEO CIO Business Employees What do they want now? The audience Reduce costs! Happy users! Get the job done! More Revenue!
- 15. Public What do they want now? The audience Be the innovator Beat the competi tion Enjoy working Lead the market! CEO CIO Business Employees
- 16. Public The approaches Short term Improve the user experience Long term Innovate through design FutureNow
- 17. Public One UX for all Solutions The Offering SAP Fiori User Experience
- 18. Public Show the quick win first! BEFORE AFTER Short term approach SAP Screen Personas – Shell Screens reduced from 7 to 3 43% less clicks
- 19. Public Show the quick win first! Short term approach 408 K Unique views in 3 days +18 M Twitter impression s Re-designing the Stats Experience (NHL)
- 20. Public But improving the current situation is not enough!
- 21. Public The revelation TODAY Forrester IT survey, 2013 We need room to grow. THE FUTURE 72% Keep the lights on 28% Drive business innovation Drive business innovation Keep the lights on
- 23. Public But what is really innovation? Long term approach
- 24. Public People Process Space Create a culture of innovation. Long term approach
- 25. Public We need the right mix! People (desirability) Business (viability) Technology (feasibility) Innovation Opportunity
- 27. Public Design is a process. Scope 360° Research Synthesize Ideate Prototype Validate Implement Deploy Test DesignDiscover Deliver Long term approach
- 28. Public It needs a space.
- 30. Public Design produces results! Long term approach 29x faster decisions based on UCD powered by SAP HANA Optimizing Signal Detection (eBay) https://experience.sap.com/designservices/wor k/simplifying-nct-patient-data-to-save-liveshttp://experience.sap.com/designservices/work/optimizing-ebays-signal-detection
- 31. Public Design produces results! Long term approach 3 design awards Medical Research Insights (NCT Heidelberg) https://experience.sap.com/designservices/work/simplifying-nct-patient-data-to-save-lives Design + SAP HANA = Innovation
- 32. Public CEO CIO Business The outcome I’ll be the Chief Innovation Officer! We are more successful I enjoy working We are generating value! Employees
- 33. Public The learnings Show the value of design
- 34. Public The learnings Adapt the message for your audience
- 36. Public The learnings Let people experience design
- 37. Public The learnings Create a culture of innovation
- 38. Public Design transforms the industry. The finale
- 39. Public Thank you experience.sap.com/designservices Andreas Hauser SVP, Design & Co-Innovation Center SAP SE andreas.hauser@sap.com @HauserAndreas linkedin.com/in/hauserandreas