UX STRAT Europe 2018 presentation slides by Wanja Rinke of PwC: "PwC Framework for Digital Transformation"

1. PwC’s Digital Services www.pwc.com/digital
PwC Framework for
Digital Transformation
Wanja Rinke
UX STRAT Europe,
Amsterdam, June 2018

2. PwC’s Digital Services
Started as a Designer...
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...graduated in a
double degree Program
(MBA & MA)
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...became a consultant!
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User Experience in
Digital Transformation?
How does that fit?
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Value shifted from
products to services...
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Customers are not
that loyal anymore...
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8. PwC’s Digital Services
...that’s why UX Design
gains more importance
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9. 11PwC Digital Services
Prototype
& Test
Digital
Business
Ideation
Define
MVP
Sprints
Understand
Identify &
Assess d.quarks
Observe
d.quarks
Lighthouse
Projects
The agile and iterative path to digital business
Digital Transformation
RoadmapPwC’s Digital Services

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Project example
How does that work?
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Project example: Using Design Thinking to develop a digital product that
is wanted by the customers.
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Project example: Current distribution process of our client with a
3-stages distribution.
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Manufacturer Wholesaler Installer Customer
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Project example: The new digital business idea changed the 3-stage
distribution from a B2B to a B2C Business Model.
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Manufacturer Wholesaler Installer Customer
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14. 16PwC’s Digital Services

15. PwC’s Digital Services
Technology-enabled
Extending traditional offerings
through digital services
Digital Marketing & Sales
Generating data
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Transaction-oriented
Internet of Things
Automated transactions
Usage-based service models
→ pay-per-use
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Customer Experience
Digital customer profiles
Personalized offerings
Customer data driven
business models
Individualisiertes Nutzererlebnis 19PwC’s Digital Services

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Solution-oriented
Supporting personal goals
E2E-solutions
Integration of partners
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Open Digital
Digital Ecosystem
Platform based
business models
Network for value creation
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We map each identified business model to one of five archetypes to
identify all required capabilities
Technology-
enabled
Digital extension to
the product
Transaction-
oriented
From product to
service (e.g.
pay-per-use)
Customer
Experience
Customer experience
first (personalized and
data driven)
Solution-oriented
A holistic approach to
customer needs
(E2E solutions)
Open Digital
Generating value for
the customer in an
open ecosystem
(platform business
models)
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46 fundamental digital capabilities are necessary to establish digital
business models
Digital Trend Detection
Digital Value Chain
Digital in R&D
Digital Incubator
Digital Business
Development
Supply Chain Integration
Smart Logistics &
Transport
Supply Chain Intelligence
Digital Manufacturing
Digital Marketing
Community Management
Smart Portfolio Lifecycle
Product & Service
Exposure
Sales & Customer
Analytics
Smart Commercial Model
Customer Engagement
Omni-Channel
API Management
Value Enablers
Value Design Value Creation
Agile Collaboration
Participation
Digital Culture
Development
Workplace Design
Culture
IP Management
IT & Media Contract
Management
Privacy Compliance
Management
Legal
Enterprise
Performance
Digital Finance
Operations
Digital Costing
Finance
Value Delivery
Agile IT
Digital Trust
Data Lifecycle
Mobile
Social Cooperation
Service-Oriented
Technology Mgmt.
Infrastructure
Management
Big Data
IoT
Technology
Digitized Sourcing
Digital Vendor
Ecosystem
Procurement
Intelligence
Procurement
Strategic Business
Alignment
Strategic Workforce
Planning
Personalized
Employment
Digital HR
Operations
HR
Individualized Dev.
& Coaching
Digital
Employability
People Performance
Management
DIGITAL STRATEGY
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People & Skills Organization
Processes Technology
Four dimensions of a Capability:
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More information
in the book or
www.dquarks.com
https://twitter.com/PwC_dquarks
https://www.linkedin.com/groups/8582435
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24. PwC’s Digital Services
We developed
d.quarks cards
in order to quickly
assess relevant
capabilities
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26. 28
Let’s connect!
Wanja Rinke
+49 151 50109719
wanja.dominique.rinke@pwc.com
@pwc_dquarks
www.dquarks.com
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© 2016 PwC. All rights reserved. Not for further distribution without the permission of PwC. “PwC” refers to the network of
member firms of PricewaterhouseCoopers International Limited (PwCIL), or, as the context requires, individual member
firms of the PwC network. Each member firm is a separate legal entity and does not act as agent of PwCIL or any other
member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of
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firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another
member firm’s professional judgment or bind another member firm or PwCIL in any way.
Let’s go out there and do epic UX
Thank you!
PwC’s Digital Services