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4. Notices and disclaimers
continued
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© 2018 IBM Hybrid Cloud
5. Joe’s disclaimer
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These is Joe Meersman’s Point Of View.
This presentation does not represent the perspective of a
100+ year old Global Corporation with 79.1 bn in revenue.
It does, however reflect my experiences in delivering over a
dozen experiences involving artificial intelligence and/or big
data.
© 2018 IBM Hybrid Cloud
11. What made this project truly
successful was the story that
I didn’t tell.
© 2018 IBM Hybrid Cloud
13. Envisioned the learning loop
With a curated highly collaborative team…
Started with available data
Aligned around value to the user
Created a data wish list, capability wish list
16. Avoid Assumptions, ask questions
Identify constraints, dream big
Solve collaboratively, mind the details
Anticipate challenges, plan for iteration
© 2018 IBM Hybrid Cloud
21. Applied in Focused or Exploratory manner
Focused : goal oriented, remarkable results
Exploratory : yields unexpected results
UX STRAT 2018
26. AI is only as good as the data you provide it
Poor data quality yields poor results
To learn it needs to be taught
© 2018 IBM Hybrid Cloud
28. AI is not new, but it’s commercial availability is
It is not a monolithic product
It is not just another algorithm to apply to
big data problems.
It is not limited to chatbots
© 2018 IBM Hybrid Cloud
30. AI is a series
of inputs and
outputs in
an equation
© 2018 IBM Hybrid Cloud
31. Technology has it’s limitations
It is a tool to provide an experience
It can manifest itself in many different ways
Effective AI requires humans
© 2018 IBM Hybrid Cloud
32. AI is a how
© 2018 IBM Hybrid Cloud
35. Definition is critical to success
Definition guides alignment
Multiple misconceptions inflate expectations
Scope capabilities and identify impact
© 2018 IBM Hybrid Cloud
38. Three types of implementations
AI is core to the solution
AI is embedded in the experience
AI is bolted on to a product
© 2018 IBM Hybrid Cloud
40. The value proposition is facilitating AI
These are platforms or building blocks
AI is enabled via these experiences
© 2018 IBM Hybrid Cloud
41. Core AI Design Team
Design
Team Lead
Content
Writer
Front-End
Developer
Assumption:
Your user is a Developer, Data Engineer, or Data Scientist
UX
Designer
User
Researcher
Eager to increase
domain knowledge
of AI.
Is comfortable in
advocating for
design in places ‘it
doesn’t matter.’
Able to balance
both the needs of
the user and the
user’s user.
Has experience in
writing voice
prompts or
instructional content.
Back end
development
experience is
necessary.
Data
Scientist
+
Ensures that the
correct inputs are
available to deliver
outcomes.
© 2018 IBM Hybrid Cloud
44. The purposeful integration of AI into workflow
Typically data intensive environments
AI may or may not be visible
© 2018 IBM Hybrid Cloud
46. Embedded AI Design Team
Design
Team Lead
Assumptions:
Your user is an Analyst, Specialist, or Consumer.
UX
Designer
User
Researcher
Comfortable
asking nuanced
implementation
questions.
Strong grasp of
where AI can make
the largest impact.
Expertise in
generative research
and design
methodology.
Visual
Designer
Intellectual curiosity
about AI and how it
is presented to
users.
Content
Writer
Front-End
Developer
Strong empathy with
end user, ability to
use their language.
Track record of
working closely with
back end
development teams.
Data
Scientist
+
Available to iterate
and monitor delivery
to guide learning.
© 2018 IBM Hybrid Cloud
48. The forceful integration of AI into experience
Delivery feels like a checklist item
Tend to seem disjointed
Does the chatbot need to live in an iframe?
© 2018 IBM Hybrid Cloud
52. Have the team, know the project type?
Who is the user and what is their goal?
What does the market look like?
What can AI deliver in this space?
© 2018 IBM Hybrid Cloud
54. Ever preach to a choir?
If you are at UX Strat you ‘get’ UCD
How will users feel when they know it’s AI?
Can AI deliver on value to the user?
© 2018 IBM Hybrid Cloud
56. Is a concept car of value?
Establish a common vernacular
Frame conversations via the competition
Drive differentiation with domain knowledge
Talk about your KPIs and business goals.
© 2018 IBM Hybrid Cloud
58. Avoid the temptation to over-deliver
Be ok with simple yet effective
Introduce complexity over time
Focus on reliable delivery of value
© 2018 IBM Hybrid Cloud
60. © 2018 IBM Hybrid Cloud
AI is still emerging technology
Start with available data
Create a data wish list, capability wish list
Envision your learning loop
63. How to design with, not for AI.
Extend and curate your design team
Plan for continuous delivery
Monitor usage and maintain your data model
© 2018 IBM Hybrid Cloud