The document summarizes a webinar about transforming ebooks into interactive content to boost marketing results. It provides three ways to transform ebooks: 1) Add interactive elements, 2) Break content into smaller, snackable pieces, and 3) Utilize lead forms for richer data collection. The webinar advocates starting small with interactive elements and thinking big about content transformation and data collection opportunities.

1. @uberflip#uberwebinar @Snap_App
3 Ways to Transform eBooks
to Boost B2B Marketing Results
Victoria Hoffman
Content & Community Manager,
Uberflip @victoriahoffman
Vanessa Porter
Director of Marketing, SnapApp
@NessieBessie

2. @uberflip#uberwebinar @Snap_App
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar J)
Join in on

3. @uberflip#uberwebinar @Snap_App
Stick Around For a Demo

4. @uberflip#uberwebinar @Snap_App
Why Transform With Interactive Content?
1.) Layer interactive elements into your
existing ebook
2.) Break your ebook down into snackable
content
3.) Utilize your lead form for richer, more
actionable data
START
SMALL
THINK
BIG
}

5. @uberflip#uberwebinar @Snap_App
Why Do We Love Ebooks?
Ebooks are informative, convenient,
and exciting to follow!

6. @uberflip#uberwebinar @Snap_App
Large pieces of static content can be
tough to get through.
However…

7. @uberflip#uberwebinar @Snap_App
Released ebook!
Targeted Promotion
Email Campaigns!
--Blast!
--Nurture!
Broad Promotion
Blogs!
Paid Media!
A Basic Campaign Plan

8. @uberflip#uberwebinar @Snap_App

9. @uberflip#uberwebinar @Snap_App
Adding an interactive component
can increase engagement and
add value for your audience!
Make It Interactive

10. @uberflip#uberwebinar @Snap_App

11. @uberflip#uberwebinar @Snap_App
MAKE YOUR EBOOK
INTERACTIVE
Transformation #1

12. @uberflip#uberwebinar @Snap_App
Use What You Have
Your entire ebook can be i
nteractive if you want it to be!

13. @uberflip#uberwebinar @Snap_App
Questions give your eBook a consultative
feel. Your audience can also self-identify
or benchmark themselves
Ask Questions

14. @uberflip#uberwebinar @Snap_App
Use Animations
ZOOM…
wobble
POP
Flash
fade
Roll
Adding animations to your content
can create a playful touch and
make it fun for the audience
TADA
Flip
bounce
SLIDE
Swing

15. @uberflip#uberwebinar @Snap_App
Video creates a two way conversation
and drives a deeper engagement in
the content experience
Include Video

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17. @uberflip#uberwebinar @Snap_App
SNACKABLE
CONTENT
Transformation #2

18. @uberflip#uberwebinar @Snap_App
Using
the
themes
&
messages
of
your
core
content
to
create
related
pieces
that
build
the
strength
of
your
brand’s
connec=on
to
the
idea/topic
overall
Amplify Your Content

19. @uberflip#uberwebinar @Snap_App

20. @uberflip#uberwebinar @Snap_App
Are you making it easy for your audience?
Break your content down into
snackable portions.
Break It Down

21. @uberflip#uberwebinar @Snap_App
Are you making it easy for your audience?
Break your content down into
snackable portions.
Break It Down Benchmark
Yourself!
Test Your
Knowledge!
See How
You
Compare!
Get Your
ROI!
What's Your
Roadmap!

22. @uberflip#uberwebinar @Snap_App
Turn Your Content Into Sushi
Core Asset!
(white paper, ebook, interactive content, video….)!
2-pagers!
Calculator! Assessment!
Webinars!
Survey! Contest!
Worksheets!
Quiz!
Product
Picker!
Infographics,
SnapApps!
Blog posts!
Guest
blogs!
Large-Form Assets
Mid-Form Assets
Short-Form Assets

23. @uberflip#uberwebinar @Snap_App
Multiple Content Types
Assessments Contests Brackets
Interactive
Video
Galleries Polls/Surveys
Quizzes Interactive
Infographics
Calculators
Create unique stand-alone
experiences:
§ ROI Calculators
§ Personality Assessments
§ Surveys
Layer an interactive component
into existing content:
§ Infographics
§ Video
§ White Papers

24. @uberflip#uberwebinar @Snap_App
Top
Middle
Bo5om
+
+
+
Ebook
White Paper
ROI Tool
Survey
Interac=ve
Infographic
Quiz
Quiz
Assessment
Calculator
Assessment
Calculator
Product
Picker
Expand Content Types Through the Funnel

25. @uberflip#uberwebinar @Snap_App
Have a dialogue with your audience
and gain more actionable data
Get More

26. @uberflip#uberwebinar @Snap_App
ACTIONABLE DATA
Transformation #3

27. @uberflip#uberwebinar @Snap_App
Your Data Fuel Line
What happens to all the data
you collect?
§ Streamline new data into your
marketing automation forms
§ Collect more detailed information
from your prospects
§ Provide your sales team with more
qualified leads

28. @uberflip#uberwebinar @Snap_App
Shorter Lead Forms
Leverage existing campaigns
and content
§ Streamline data to your
marketing automation platform
§ Guide your audience into the right
nurture tracks

29. @uberflip#uberwebinar @Snap_App
Better Scoring Opportunities
Behavioral Scoring:
§ Score by completions or
specific questions and results
§ Your audience will tell you
where in the journey they are
Demographic Scoring:
§ Content specific
§ Qualify your leads

30. @uberflip#uberwebinar @Snap_App
Nurture Streams
Diverse content makes an impact
§ Nurture your audience with p
ersonalized content
§ Encourage engagement with
small, entertaining pieces of content

31. @uberflip#uberwebinar @Snap_App
Transform With Interactive Content
START
SMALL
THINK
BIG
Layer an interactive element into your ebook
Break it down into snackable content
Utilize your lead form for richer, more
actionable data
}

32. @uberflip#uberwebinar @Snap_App
The fastest and easiest way to create
interactive content that boosts
results by 2-3x across all existing
marketing programs.

33. @uberflip#uberwebinar @Snap_App
RESOURCES
Your Interactive Demand Gen Campaign
https://content.snapapp.com/i/599430-workbook-your-interactive
-demand-gen-campaign
Are You Ready For Interactive Content?
http://info.snapapp.com/Ready-For-Interactive-Content-Assessment.html

34. @uberflip#uberwebinar @Snap_App
QUESTION TIME!
Vanessa Porter
Director of Marketing, SnapApp
@NessieBessie
hub.uberflip.com
Victoria Hoffman
Content & Community Manager,
Uberflip @victoriahoffman

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