Do you constantly strive to create great original content? That's admirable, but you can actually save a ton of time and resources by borrowing great content from others. It's not stealing—it's curating!

1. Sam Brennand
Customer Success Lead
Tipsto Conquer
Content Curation
#uberflip
7

2. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
HOUSEKEEPING!
Get your tweet on and join the conversation with #uberwebinar
We’ll send slides and the recording
Q&A at the end - ask questions in the chat box!
(If we run out of time, tweet or email us!)
Uberflip content curation demo at the end

3. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
WHAT THE HECK IS
CONTENT CURATION?

4. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
CON TENT CUR A TION (def’n) -
“Content Curation is the act of continually identifying,
selecting, and sharing the best and most relevant online
content and other online resources on a specific subject
to match the needs of a specific audience.”
. ..
(MARKETINGPROFS)
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5. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
(1) Elevation
(2) Aggregation
(3) Distillation
(4) Chronology
(5) Mashups
TYPES OF
CONTENT CURATION:
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6. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
WHO
CARES?

7. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
“Thoughts, words, and ideas of others
can be helpful to establish yourself as a
value-added resource and as a
destination for information.”
BRIAN SOLIS
ALTIMETER GROUP:
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8. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar

9. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
ANN HANDLEY
MARKETINGPROFS:
“Filtering the best stuff and sharing it
with your audience either directly or
through your content creators makes
your a go-to source; in other words, it
enhances your credibility.”
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10. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar

11. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
JAY BAER
C&C:
“Posts linking to third-party sites
generate 33% more clicks than posts
linking to owned sites.”
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12. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar

13. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
SO WHY BOTHER
CURATING?
▪ Save time/scale your marketing efforts
▪ Generate awareness, raise your industry
profile, and stay top of mind
▪ Build trust with your audience
▪ Establish thought leadership
▪ Educate

14. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
SO WHAT’S THE SECRET TO
GREAT CURATION?

15. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
JASON FALLS
SM EXPLORER:
“Share good shit.”
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16. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
CONQUERING CONTENT CURATION
WITH 7 TIPS

17. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
1. ETHICS
▪ Be upfront
▪ Give credit where credit is due
▪ Link-back to the original source of content
▪ Don’t overdo it

18. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
Attribution
Be upfront
(where does this content come
from originally?)
Multiple sources
Links to original content

19. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
2. TARGET YOUR
PERSONAS (duh!)
▪ Where on the web do your prospects and
customers hang out?
▪ How do they like to consume information?
▪ Who do they consider influencers?

20. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
▪ CMO / VP of Marketing
▪ Super busy; manages a large team
▪ Interested in marketing/content strategy
▪ Loves to read in-depth blog posts
Marketing Mary
Curate...
▪ Blog posts from Neil Patel
▪ Presentations from Ann Handley
▪ Studies from CMI

21. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
3. DIVERSIFY
▪ How do your prospects and customers
prefer to consume information?
▪ Curate from social media, blogs, long-form
content, videos, and presentations
NEW
PHOTO
NEEDED

22. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
4. ADD YOUR
TWO-CENTS
▪ Your opinion matters!
▪ Repurpose, repurpose, repurpose
▪ Use curated content as a starting point
for original content creation

23. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
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24. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar

25. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
5. INTEGRATION
▪ Don’t curate in a silo
▪ Give curated content a home alongside the
rest of your content (i.e. Resource Center or
Customer Engagement Center)
▪ Think about “Social Proof”

26. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar

27. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
6. PROCESS
▪ What’s your sweet spot?
▪ How much bandwidth do you have to find,
contextualize, and integrate curated
content into your marketing efforts?
▪ Where does your curation strategy live?

28. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
7. TOOLS
▪ Help you stay organized
▪ Help you scale your curation efforts
▪ Optimize the content to help you achieve
your own marketing goals (i.e. lead
generation or engagement)

29. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar

30. 7 Tips to Conquer Content Curation @uberflip @sambrennand#uberwebinar
KEY TAKEAWAYS
▪ Content curation is a fantastic way to
deal with the “content crunch”, scale
your marketing efforts, and establish
yourself as a thought leader
▪ Don’t be a content pirate
▪ Integrate curation into your strategy
▪ Use the right tools to make it easy

31. THANK YOU!
QUESTIONS?
@uberflip @sambrennand info@uberflip.com hub.uberflip.com
#uberwebinar