How to Increase Your B2B Blog’s Shareability
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Generating views and shares on content isn't easy – especially in competitive B2B industries. However, that's not to say it's impossible! In this presentation, we're sharing insights from some B2B brands that are accomplishing this content feat. Join Uberflip's Hana Abaza and BuzzSumo's Steve Rayson as they break down the most-shared B2B content to identify themes, trends, and takeaways that you can apply to your own content to increase shareability.
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How to Increase Your B2B Blog’s Shareability
- 1. @uberflip#uberwebinar @buzzsumo How to Increase Your B2B Blog’s Shareability Hana Abaza VP Marketing, Uberflip @hanaabaza Steve Rayson Director, Buzzsumo @steverayson
- 2. @uberflip#uberwebinar @buzzsumo Join in on WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar )
- 3. @uberflip#uberwebinar @buzzsumo Stick Around For a Demo
- 5. @uberflip#uberwebinar @buzzsumo Data Insights To Create Better Content
- 6. @uberflip#uberwebinar @buzzsumo B2B Content Looked at all content published by 100 popular marketing & technology sites/blogs in last 12 months. Over 110,000 posts
- 7. @uberflip#uberwebinar @buzzsumo Techcrunch, Inc, Entrepreneur, Moz, SME 95 Popular sites (incl Hubspot, QuickSprout etc) Shares Mean 1,375 Median 803 Shares Mean 308 Median 106
- 8. @uberflip#uberwebinar @buzzsumo B2B Content Shares Content Median Shares Top 5 Marketing & Technology Sites (Incl Moz, SME, Techcrunch) 803 95 Popular Marketing and Technology Sites (Incl Hubspot, Buffer, Search Engine Land) 106 Hubspot B2B Customer sites (127,000 articles) 22 1m Random articles 8
- 9. @uberflip#uberwebinar @buzzsumo Distribution of Content Shares (100 sites) Only 4% (4,500 of 114,000 posts) got more than 3,000 shares.
- 11. @uberflip#uberwebinar @buzzsumo B2B Shares By Network (100 top sites)
- 12. @uberflip#uberwebinar @buzzsumo B2B Shares By Network (5 top sites & 95 sites)
- 14. @uberflip#uberwebinar @buzzsumo Short Form v Long Form
- 15. @uberflip#uberwebinar @buzzsumo However….. 45 of top 50 most shared posts less than 1,000 words 81 of top 100 most shared posts less than 1,000 words Big opportunity for quality, short form content
- 16. @uberflip#uberwebinar @buzzsumo IFL Science Short posts using a single image, chart or video to get a concept across.
- 18. @uberflip#uberwebinar @buzzsumo Best B2B Formats 2015 • Research Content • eBooks and Guides • Updated Reference Content • Trending & Hashtag/New • Jacking Content • ‘How to’ and Practical Content • Provocative Content • Curated and list content • Quizzes • Product Launch Content • Tools • Infographics • Case Studies
- 19. @uberflip#uberwebinar @buzzsumo • Top 4,500 posts no examples of quizzes or ebooks. • Just 28 infographics. • Only one case study with 3,600 shares.
- 20. @uberflip#uberwebinar @buzzsumo List Posts 30% of all B2B posts with more than 3,000 shares. List posts beginning with 10 averaged 6,398 shares List posts beginning with 5 averaged 5,214 shares.
- 21. @uberflip#uberwebinar @buzzsumo ‘How To’ Posts 130 “how”, 280 “how to” and 203 “ways to” posts in top 4,500 most shared B2B posts.
- 23. @uberflip#uberwebinar @buzzsumo Customer Questions 1. Research the questions your customers are asking 2. Identify the questions where you can provide the best answer
- 26. @uberflip#uberwebinar @buzzsumo 1,296 of the top 4,500 post titles, almost 30%, had ‘you’ or ‘your’ in the title. • Complaining Is Terrible for You, According to Science • 9 Things Warren Buffett Says You Should Do to Be Happy and Successful • This 7-Minute Morning Routine Will Change Your (Work) Life • Stop This One Bad Habit and You’ll Increase Productivity 40 Percent • 17 Simple Habits That Make You Look More Professional • 30 Websites That Will Make You Unbelievably Smarter
- 27. @uberflip#uberwebinar @buzzsumo 267 posts had success or successful in the title. • This Is the Biggest Predictor of Career Success • 11 Affirmations Successful People Repeat Every Single Day • Why Sarcastic People Are More Successful • Why Successful People Spend 10 Hours a Week Just Thinking
- 28. @uberflip#uberwebinar @buzzsumo Elements of Viral Content
- 31. @uberflip#uberwebinar @buzzsumo • 7 Short Books Worth More Than an MBA (21,000 shares) • 5 Twitter Tools to Boost Your Productivity (20,000 shares) • 25 Simple Things to Give Up If You Want to Succeed (19,000 shares) • 5 Brilliant TED Talks That Will Boost Your Emotional Intelligence (18,500 shares) • 7 Services That Will Help You Grow Your Business With Influencers (18,300 shares)
- 33. @uberflip#uberwebinar @buzzsumo Leverage Trending Content What is trending in your industry today?
- 36. @uberflip#uberwebinar @buzzsumo QUESTION TIME! hub.uberflip.com Hana Abaza VP Marketing, Uberflip @hanaabaza Steve Rayson Director, Buzzsumo @steverayson