How to Leverage Webinars for B2B Lead Generation

•

5 recomendaciones•3,193 vistas

Webinars are unique among content types; they're marketed like events, after all. These web-based seminars attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it's aired. That makes webinars a powerful lead generation asset in your B2B content mix. Join Hana Abaza, VP Marketing at Uberflip for a webinar about the best practices to get the most out of these live events.

Marketing

@Uberflip #uberwebinar@HanaAbaza
STREET CRED, YO
FOCUS ON CONTENT
OVER 50 INTERNAL WEBINARS
MANY EXTERNAL (LOST COUNT!)
IN PERSON PRESENTATIONS

@Uberflip #uberwebinar@HanaAbaza
WEBINARS
LIVE & ON DEMAND

@Uberflip #uberwebinar@HanaAbaza
1.  PLANNING & PROCESS
2.  PROMOTION & DISTRIBUTION
3.  PRESENTATION TIPS
4.  EXTENDING THE WEBINAR’S LIFE
WHAT YOU’RE GONNA LEARN

@Uberflip #uberwebinar@HanaAbaza
LEVERAGING WEBINARS
Planning
Focused Topic (with a great headline)
Dynamic Presenters
Streamline Process & Ops

@Uberflip #uberwebinar@HanaAbaza
Ideation & Goals

@Uberflip #uberwebinar@HanaAbaza
Ideation & Goals
What kind of leads do you want?
Choose a topic that is aligned with their interests.
Choose a topic that solves a real problem.
Choose a topic that teaches them something.

@Uberflip #uberwebinar@HanaAbaza
Ideation &
Goals
Speaker,
Outine,
Headline

@Uberflip #uberwebinar@HanaAbaza
Ideation &
Goals
Speaker,
Outine,
Headline
Create a compelling headline (duh!)
Find an engaging speaker / partner
Create an outline of the content
Webinars work best when they provide uber usefull info!

@Uberflip #uberwebinar@HanaAbaza
Ideation &
Goals
SOH Promotion

@Uberflip #uberwebinar@HanaAbaza
Ideation &
Goals
SOH Promotion
Create Landing Page
Tracking (CRM / MAP)
Partner Links (if applicable)
Define distribution channels / budget
Creative (Email, Social etc)

@Uberflip #uberwebinar@HanaAbaza
Ideation &
Goals
SOH Promotion Follow Up
Email follow up to attendees
Email follow up to all registrants
Send list to partners (if applicable)
Scrub webinar list for qulified leads
Pass webinar lead list list to sales team
Provide context to sales team (webinar topic, link etc)

@Uberflip #uberwebinar@HanaAbaza
LEVERAGING WEBINARS
Distribution & Promotion
Optimize landing page
Leverage partners
Determine channels

@Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages

@Uberflip #uberwebinar@HanaAbaza
WHAT IF NOBODY
COMES?

@Uberflip #uberwebinar@HanaAbaza
DISTRIBUTION
LEVERAGE PARTNERS
SOCIAL MEDIA CHANNELS
EMAIL MARKETING
SPONSORED EMAILS

@Uberflip #uberwebinar@HanaAbaza
LEVERAGING WEBINARS
During the Webinar
Start Strong (and on time)
WARM UP THE AUDIENCE
Encourage Interaction
Allow for Q&A

@Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
INTRODUCE YOURSELF
What else? Bio, street cred, something personal etc.

@Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages
CHAT WITH THEM PRE-WEBINAR
ASK QUESTIONS
GET THEM TO FILL OUT A POLL
WARM UP & INTERACTION
Grab their attention early so you can hold it throughout the webinar.

@Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages
Answer questions thoughout (may encourage engagement)
Save the Q&A to the end (may see some drop off)
See what works best with your flow
Q & A SECTION

@Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages
It depends…
TO DEMO, OR NOT TO DEMO?

@Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages
Content (articles, eBooks etc.)
Tools & tech you talked about
People you talked about
WHERE CAN THEY GET MORE?
For example, here’s a link to Neil Patel’s blog post about creating
high converting webinars – enjoy! J

@Uberflip #uberwebinar@HanaAbaza
LEVERAGING WEBINARS
After the Webinar
Quick Follow Up (attendees and partners)
Recording / Slides
Repurpose for “On-Demand”
Syndicate Distribution

@Uberflip #uberwebinar@HanaAbaza
Edit
recording
Send
attendee
email
Send to
leads / links
to partners
Continue to
nurture
WEBINAR FOLLOW UP
Add to
SlideShare/
Uberflip
Send leads /
links to sales

@Uberflip #uberwebinar@HanaAbaza
REPURPOSE WEBINAR FOR ON DEMAND

@Uberflip #uberwebinar@HanaAbaza
Simple, clear & concise
COMPLELLING CTA
Optimize forms for goals
JUST Add humans
Landing Pages
On demand / webinar syndication
BrightTalk
Netline
Integrate
There are many content syndication tools. Use something where
you can specify targeting for max results.

@Uberflip #uberwebinar@HanaAbaza
KEY TAKEAWAYS
Planning & process
Capture attention
Engagement and interaction
Follow up quickly
Leverage the recording

@Uberflip #uberwebinar@HanaAbaza
Question Time!

How to Leverage Webinars for B2B Lead Generation

Más contenido relacionado

La actualidad más candente

Cat Videos, List Posts and Other Myths of High Converting Content

Hana Abaza

Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging. How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc. Hope you enjoy! Hana

How to Optimize the Content Experience for Lead Gen

Hana Abaza

Every year, more B2B companies are investing extra resources into creating stronger content marketing strategies. We all know that content converts, but as our markets get more saturated with so many different content assets, we need to acknowledge that great content is no longer enough. You need a great content experience. Learn from Yoav Schwartz, Uberflip CEO & Co-founder, as he dives into what exactly it means to create a remarkable content experience and see how Jon Kane, Medgate Content Marketing Specialist, was able to improve his company’s own content experience with the use of Uberflip.

How to Build a High Converting Content Experience

Uberflip

Your most trustworthy content isn’t an infographic, or a case study, or even a white paper. In fact, your organization isn’t producing it at all. It’s your User Reviews—the good word of your existing customer base. If you could amplify the voice of your happiest customers, you can significantly shorten the buyer journey from marketing to sales and essentially get your customers to sell your product for you. In this presentation, Vinay Bhagat, CEO at TrustRadius, discusses how to leverage the power of user reviews in your content marketing mix.

User Reviews: Your Best Kept Content Marketing Secret

Uberflip

How to Amplify Content by Activating Your Sales Team

Uberflip

3 Ways to Warm Up Your Holiday Marketing

Uberflip

Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and ultimately customer success. The lifecycle of a customer can oftentimes be disjointed, but there are easy fixes to circumvent this with content. In this presentation, Uberflip and BrightTALK discuss how to incorporate content throughout the entire buyer’s journey - from identifying prospects to securing renewals.

How Content Fuels the Entire Buyer's Journey

Uberflip

If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential. In this presentation, Linda West, Director of Digital Marketing at Act-On, explains how ROI-focused marketers can improve their sales enablement and lead generation performance. By the end of the webinar, you will walk away with a solid understanding of how to use marketing automation to build a scalable strategy and increase your revenue generating efforts.

Marketing Automation Hacks 2016: Act-On

Uberflip

How To 10X Your Content Team's Productivity

Hana Abaza

How to Create Compelling Content for Boring Industries

Hana Abaza

You've invested in content marketing. You're consistently publishing valuable content that's relevant to your audience, but you're still not hitting your targets. What gives? The truth is, even if your team is pumping out great content week after week, great content isn't enough. It's just as important to focus on the experience in which your content lives. Building a content experience that's responsive, strategically organized, and optimized for lead generation can dramatically improve your content's performance. Optimizing the content experience to meet your marketing team's goals is critical to scaling your lead generation efforts. In this presentation, Uberflip's Hana Abaza for a webinar to learn how our marketing team leverages Uberflip to boost engagement, generate more leads and fuel marketing automation.

How a Content Marketing Company Does Content Marketing

Uberflip

Almost every B2B marketer has experience leveraging eBooks. eBooks are an effective way to provide rich content while creating a fun experience for your audience; however, running the same eBook creation and promotion process over and over again can get boring (for both you and your audience). In this presentation, SnapApp and Uberflip discuss three ways you can transform eBooks to engage your buyers at every stage of their journey to boost your B2B marketing results.

3 Ways to Transform eBooks to Boost Your B2B Marketing Results

Uberflip

Education and timing are key to closing deals – especially when your product or service doesn't have a line in your prospect's budget sheet. This is a common problem among SaaS (software as a service) providers, who are selling in highly competitive and emerging markets. How can your sales and marketing teams work together to stand out from the competition? In this presentation, Datanyze's Ben Sardella and Uberflip's Hana Abaza explain how to educate (and ultimately, convert) using a competitive sales strategy.

How to Educate and Convert in Competitive SaaS Markets

Uberflip

Is the state of your content downright scary? Even with Halloween right around the corner, your content strategy should focus on offering fewer tricks and a lot more treats for your audience. However, this can be difficult when your content experience is patched together from the same blueprint as Frankenstein's monster. In this presentation, we discuss what it really takes to reanimate your content and revive your barren resource center.

Marketstein: How to Bring Your Content Back to Life

Uberflip

How to Build High Converting Demand Experiences

Uberflip

Providing a well-optimized content experience is a crucial part of the content marketing process. The content experience is where content is managed to improve discoverability, where lead generation occurs, and where content can be effectively leveraged throughout the entire buyer journey. And yet, new data indicates that marketers don’t have the technology in place to optimize their content experience. If content marketing is important to you (and let's face it: it's important to all of us), it's time to learn the 4 Pillars of Content Marketing framework. Uncover valuable insights into how leading marketers are using their software stack to execute their content marketing process during this technology-focused session. You'll also get insight into areas of the content process in which your technology may be lacking.

The State of Content Marketing Software

Uberflip

Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business? By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy. In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use webinars to meet your B2B marketing goals.

How to Optimize Your Webinar Strategy to Meet Your Marketing Goals

Uberflip

Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization. It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action. In this presentation, we share the key elements you need to succeed with your ABM strategy.

What You Need to Know About Account-Based Marketing

Uberflip

Generating views and shares on content isn't easy – especially in competitive B2B industries. However, that's not to say it's impossible! In this presentation, we're sharing insights from some B2B brands that are accomplishing this content feat. Join Uberflip's Hana Abaza and BuzzSumo's Steve Rayson as they break down the most-shared B2B content to identify themes, trends, and takeaways that you can apply to your own content to increase shareability.

How to Increase Your B2B Blog’s Shareability

Uberflip

When you break it down, it’s not content that converts visitors, that compels them to opt-in to your marketing. If it was that easy, quantity and quality would be all you needed. But no, it’s the experience that ties it all together. Can you attract an audience with value, encourage them to interact with content that engages them, and deliver the right call to action at the right time? In this presentation, Uberflip’s Hana Abaza and SnapApp’s Vanessa Porter discuss how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.

How to Design Compelling Content Experiences

Uberflip

La actualidad más candente (20)

Cat Videos, List Posts and Other Myths of High Converting Content

How to Optimize the Content Experience for Lead Gen

How to Build a High Converting Content Experience

User Reviews: Your Best Kept Content Marketing Secret

How to Amplify Content by Activating Your Sales Team

3 Ways to Warm Up Your Holiday Marketing

How Content Fuels the Entire Buyer's Journey

Marketing Automation Hacks 2016: Act-On

How To 10X Your Content Team's Productivity

How to Create Compelling Content for Boring Industries

How a Content Marketing Company Does Content Marketing

3 Ways to Transform eBooks to Boost Your B2B Marketing Results

How to Educate and Convert in Competitive SaaS Markets

Marketstein: How to Bring Your Content Back to Life

How to Build High Converting Demand Experiences

The State of Content Marketing Software

How to Optimize Your Webinar Strategy to Meet Your Marketing Goals

What You Need to Know About Account-Based Marketing

How to Increase Your B2B Blog’s Shareability

How to Design Compelling Content Experiences

Similar a How to Leverage Webinars for B2B Lead Generation

How uberflip-does-content-cta-151210225224

Saad Ahmed

How to optimize your content experience

Saad Ahmed

From landing pages to SEO, as marketers we’ve been focused on increasing conversion rates and optimizing our online marketing initiatives. But when it comes to content, many organizations simply publish and forget. The reality is that creating great content isn’t enough. You also need to create a great content experience that’s engineered to accommodate your goals—whether that means boosting engagement, generating leads or retaining customers. In this presentation, we’ll talk about the key elements to consider when optimizing your content, including the user experience, the engagement path and the content itself, as well as how to maximize the potential of your premium content for lead generation.

How to Optimize the Content Experience

Uberflip

Too often, content is treated as an "add-on" to a website, or buried in a neglected resource center. What B2B marketers need to understand is that treating their content separately from their user experience is killing their content's performance. It's crucial for B2B marketers to start considering their content as an integrated part of their user experience, but where should they start? In this presentation, UserTesting's Stef Miller explains how B2B content marketers can start providing a great user experience.

How Content Marketing and User Experience Go Hand-in-Hand

Uberflip

Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation. Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through: - Goals and Strategy - Content Marketing Cycle - Planning and Process - Execution and Evaluation Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest. Get the roadmap you need to put your content marketing program on the fast track to success.

How a Content Marketing Company Does Content Marketing

ion interactive

Dgr lls16 uberflip_final_deck

G3 Communications

Great content isn't enough!

Saad Ahmed

Leveraging Webinars & Optimizing Content to Generate Leads

Uberflip

Creating quality blog posts, infographics and videos is an art, and one that’s necessary to engage customers with the kind of valuable content that empathizes with their needs. But maximizing every content asset’s potential to contribute to your company’s bottom line—that’s a science. In this webinar you'll learn: - The criteria for “valuable” customer-focused content your audience craves. - How to build a content experience better equipped to seize conversion opportunities. - How to strategically gate content to significantly boost your conversion rates.

How to Create Content That Converts

Uberflip

How to 10x Your Content Team’s Productivity

Uberflip

Balanced, Strong & Flexible: 3 Ways to Get Your Content and Campaigns In Stan...

Uberflip

The Dos and Don’ts of Gating Content for Lead Generation

Uberflip

Pitch Deck Workshop

Mohammad Gerveyi

Crawl, Walk, Run with Account-Based Marketing

Sangram Vajre

Content is no longer only in the marketing department's domain. Content fuels the entire buyer journey, which means that every corner of your organization uses content to fulfill their function, from Marketing, to Sales, to Customer Success. The best way to secure company-wide content buy-in is to cultivate a culture of content. But what exactly does having a 'culture of content' entail, and how can you build one? In this presentation, Uberflip's Hana Abaza and TINYpulse's Kevin Nakao share their tried-and-tested tips for creating a culture of content.

Creating a Culture of Content and Collaboration Within Your B2B Organization

Uberflip

دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکت‌ها در استفاده‌ی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانال‌های دیجیتال صحبت کنیم. تجربیات شرکت‌های موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید

Banner and landing page design

Anetwork

Uberflip + Marketo - Marketing Automation Hacks

Marketo

Quality leads are integral to ensuring your Sales team's time and effort is effectively spent. From your method of capturing new contacts to the moment you hand off that list of qualified leads, there are several steps to ensure Sales is reaching out to the right prospects with the highest probability of success and potential impact on revenue. In this presentation, you'll learn how to: → Capture quality leads with content. → Nurture these leads into potential buyers. → Ensure more effective lead qualification.

How to Capture, Nurture & Ensure High Quality Leads

Uberflip

Numerous facets of digital marketing are often underused and misunderstood, resulting in fragmented, incomplete, and ultimately suboptimal campaigns that dish out far more money than they should. In this talk, you’ll learn: Product marketing and branding strategies to help your business stand out, without needing to spend millions on advertising. How to hyper-personalize your campaigns to touch people at every point in the buyer’s journey. A go-to-market framework that you can apply right away.

How to compete in a saturated market

Alexa Hubley

"Building a Revenue Engine: WTF is Demand Generation and how do you do it?" a...

L-SPARK

Similar a How to Leverage Webinars for B2B Lead Generation (20)

How uberflip-does-content-cta-151210225224

How to optimize your content experience

How to Optimize the Content Experience

How Content Marketing and User Experience Go Hand-in-Hand

How a Content Marketing Company Does Content Marketing

Dgr lls16 uberflip_final_deck

Great content isn't enough!

Leveraging Webinars & Optimizing Content to Generate Leads

How to Create Content That Converts

How to 10x Your Content Team’s Productivity

Balanced, Strong & Flexible: 3 Ways to Get Your Content and Campaigns In Stan...

The Dos and Don’ts of Gating Content for Lead Generation

Pitch Deck Workshop

Crawl, Walk, Run with Account-Based Marketing

Creating a Culture of Content and Collaboration Within Your B2B Organization

Banner and landing page design

Uberflip + Marketo - Marketing Automation Hacks

How to Capture, Nurture & Ensure High Quality Leads

How to compete in a saturated market

"Building a Revenue Engine: WTF is Demand Generation and how do you do it?" a...

Más de Uberflip

Accelerate The Buyer Journey

Uberflip

How B2B Marketers are Personalizing ABM Content Experiences

Uberflip

Persuading Prospects Through Personalization

Uberflip

The New Playbook for Personalizing Content Experiences at Scale

Uberflip

Personalizing ABM Content Experiences at Scale

Uberflip

Building a Customer Experience That Converts - Four Pillars to Creating a Win...

Uberflip

ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Generation at MongoDB, showcased the many ways she has used Uberflip as the underlying content experience tool for powering her ABM strategy to organize, distribute, and measure the impact of their content.

How to Build and Distribute Personalized Content Experiences for ABM and Even...

Uberflip

Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content Experience Platform (CEP) to elevate their content marketing efforts. In this session at Oracle MCX 2019, Danielle Ashbaugh, Marketing Manager at Aon, spoke about how what started as a content solution has now become a mainstay for account-based marketing and demand generation, as well as a tool multiple solution lines now use.

Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...

Uberflip

Uncovering the Mystery of High-Converting Demand Generation Experiences

Uberflip

How B2B Marketers are Personalizing ABM Content Experiences

Uberflip

The New 5-Step Playbook for Personalizing Content Experiences at Scale

Uberflip

Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other. Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.

Creating Harmony Between Demand Generation and ABM

Uberflip

Supercharge Your Content and ABM Strategies with Uberflip & Sigstr

Uberflip

Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it? Presented at the Chicago CMO Executive Summit, Randy Frisch shares an actionable framework for persuading prospects through the power of personalized content experiences through your top marketing strategies—inbound marketing, account-based marketing, and sales enablement.

How to Personalize Content Experiences at Scale

Uberflip

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them. In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole. You’ll learn: - How to get 7x your current conversion rate - One simple thing you can do today to see an 800% lift in content views - How to implement AI to automatically boost engagement

Customizing the Content Experience: Five Data Science Insights That Will Impr...

Uberflip

B2B marketers are moving from broad-based landing pages to hyper-targeted content destinations that are served to prospects by real people. All that sounds magically delicious, but what does that actually look like? And how do you make it happen? In this webinar, Uberflip and Terminus explore how to: - Scale content destinations for outreach on one-to-one, one-to-few, and one-to-many - Measure engagement beyond vanity metrics - Get sales to use your content

Convert Your ABM Target Accounts with Personalized Content Slideshare

Uberflip

Fire Up Your ABM Programs With Personalized Video Content at Scale

Uberflip

You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost. It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities. We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.

Re-Engage the Dead With Killer Content Experiences

Uberflip

Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them. In this class, we’ll show you how to maximize the returns from your content by improving the content experience as a whole. You’ll learn: - How to get 7x your current conversion rate - One simple thing you can do today to see an 800% lift in content views - How to implement AI to automatically boost engagement

Mastering the Content Experience: Five Data Science Insights That Will Improv...

Uberflip

Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is critical, but you also know it's damn hard to do-harder still as you scale to thousands of prospects. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done-or is it? Randy Frisch, President and CMO at Uberflip, presents an actionable framework for persuading prospects through the power of personalized content experiences for your top B2B marketing strategies-inbound marketing, account-based marketing, and sales enablement.

Persuading Prospects Through Personalization

Uberflip

Más de Uberflip (20)

Accelerate The Buyer Journey

How B2B Marketers are Personalizing ABM Content Experiences

Persuading Prospects Through Personalization

The New Playbook for Personalizing Content Experiences at Scale

Personalizing ABM Content Experiences at Scale

Building a Customer Experience That Converts - Four Pillars to Creating a Win...

How to Build and Distribute Personalized Content Experiences for ABM and Even...

Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...

Uncovering the Mystery of High-Converting Demand Generation Experiences

How B2B Marketers are Personalizing ABM Content Experiences

The New 5-Step Playbook for Personalizing Content Experiences at Scale

Creating Harmony Between Demand Generation and ABM

Supercharge Your Content and ABM Strategies with Uberflip & Sigstr

How to Personalize Content Experiences at Scale

Customizing the Content Experience: Five Data Science Insights That Will Impr...

Convert Your ABM Target Accounts with Personalized Content Slideshare

Fire Up Your ABM Programs With Personalized Video Content at Scale

Re-Engage the Dead With Killer Content Experiences

Mastering the Content Experience: Five Data Science Insights That Will Improv...

Persuading Prospects Through Personalization

Último

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Call Girls In Safdarung Enclave Arjun Nagar Whatsapp +91 9654467111 Delhi ⛟ Open 24 Hrs, ☎ Booking Short 2000 Night 6000 ALL HOME/HOTEL SERVICE DOORSTEP SERVICE IN/CALL & OUT/CALL SERVICE WITH MANY OPTIONS AVAILABLE DELHI GURGAON & NOIDA SERVICE IN REASONABLE RATES FROM LOW TO HIGH PROFILE STAFF’S. Call Girl Number~24X7~Call Girl Services, New Delhi, Delhi OutCall Rate Call Girl Mahipalpur,Call Girl Connaught Place,Call Girl Nehru Place,Call Girl Chanakyapuri,Call Girl Paharganj,Call Girl Dhaula Kuan,Call Girl Moti Bagh,Call Girl Karol Bagh,Call Girl Greater Kailash,Call Girl Naraina, Call Girl Katwaria Sarai,Call Girl Janakpuri,Call Girl Kalkaji,Call Girl Lajpat Nagar,Call Girl Palam,Call Girl Malviya Nagar,Call Girl Mehrauli,Call Girl Govindpuri,Call Girl Sarojini Nagar ,Call Girl Neb Sarai,Call Girl South Ex,Call Girl Munirka,Call Girl Saket,Call Girl Chattarpur

Call Us ➥9654467111▻Call Girls In Delhi NCR

Sapana Sha

Social Media Marketing PPT-Includes Paid media

adityabelde2

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Branding strategies of new company .pptx

VikasTiwari846641

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Varn

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What is Google Search Console and What is it provide?

riteshhsociall

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Aryabhata I, II of mathematics of both.pptx

tegevi9289

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

Kraft Mac and Cheese campaign presentation

tbatkhuu1

Brand experience Peoria City Soccer Presentation.pdf

tbatkhuu1

How to Leverage Webinars for B2B Lead Generation

1. LEVERAGING WEBINARS For B2B Lead GENERATION Hana Abaza VP Marketing, Uberflip @hanaabaza

2. @Uberflip #uberwebinar@HanaAbaza STREET CRED, YO FOCUS ON CONTENT OVER 50 INTERNAL WEBINARS MANY EXTERNAL (LOST COUNT!) IN PERSON PRESENTATIONS

3. @Uberflip #uberwebinar@HanaAbaza WEBINARS LIVE & ON DEMAND

4. @Uberflip #uberwebinar@HanaAbaza 1.  PLANNING & PROCESS 2.  PROMOTION & DISTRIBUTION 3.  PRESENTATION TIPS 4.  EXTENDING THE WEBINAR’S LIFE WHAT YOU’RE GONNA LEARN

5. @Uberflip #uberwebinar@HanaAbaza LEVERAGING WEBINARS Planning Focused Topic (with a great headline) Dynamic Presenters Streamline Process & Ops

6. @Uberflip #uberwebinar@HanaAbaza Ideation & Goals

7. @Uberflip #uberwebinar@HanaAbaza Ideation & Goals What kind of leads do you want? Choose a topic that is aligned with their interests. Choose a topic that solves a real problem. Choose a topic that teaches them something.

8. @Uberflip #uberwebinar@HanaAbaza Ideation & Goals Speaker, Outine, Headline

9. @Uberflip #uberwebinar@HanaAbaza Ideation & Goals Speaker, Outine, Headline Create a compelling headline (duh!) Find an engaging speaker / partner Create an outline of the content Webinars work best when they provide uber usefull info!

10. @Uberflip #uberwebinar@HanaAbaza Ideation & Goals SOH Promotion

11. @Uberflip #uberwebinar@HanaAbaza Ideation & Goals SOH Promotion Create Landing Page Tracking (CRM / MAP) Partner Links (if applicable) Define distribution channels / budget Creative (Email, Social etc)

12. @Uberflip #uberwebinar@HanaAbaza Ideation & Goals SOH Promotion Follow Up Email follow up to attendees Email follow up to all registrants Send list to partners (if applicable) Scrub webinar list for qulified leads Pass webinar lead list list to sales team Provide context to sales team (webinar topic, link etc)

13. @Uberflip #uberwebinar@HanaAbaza LEVERAGING WEBINARS Distribution & Promotion Optimize landing page Leverage partners Determine channels

14. @Uberflip #uberwebinar@HanaAbaza Simple, clear & concise COMPLELLING CTA Optimize forms for goals JUST Add humans Landing Pages

15. @Uberflip #uberwebinar@HanaAbaza WHAT IF NOBODY COMES?

16. @Uberflip #uberwebinar@HanaAbaza DISTRIBUTION LEVERAGE PARTNERS SOCIAL MEDIA CHANNELS EMAIL MARKETING SPONSORED EMAILS

17. @Uberflip #uberwebinar@HanaAbaza LEVERAGING WEBINARS During the Webinar Start Strong (and on time) WARM UP THE AUDIENCE Encourage Interaction Allow for Q&A

18. @Uberflip #uberwebinar@HanaAbaza Simple, clear & concise COMPLELLING CTA Optimize forms for goals JUST Add humans Landing Pages Hana Abaza VP Marketing, Uberflip @hanaabaza INTRODUCE YOURSELF What else? Bio, street cred, something personal etc.

19. @Uberflip #uberwebinar@HanaAbaza Simple, clear & concise COMPLELLING CTA Optimize forms for goals JUST Add humans Landing Pages CHAT WITH THEM PRE-WEBINAR ASK QUESTIONS GET THEM TO FILL OUT A POLL WARM UP & INTERACTION Grab their attention early so you can hold it throughout the webinar.

20. @Uberflip #uberwebinar@HanaAbaza Simple, clear & concise COMPLELLING CTA Optimize forms for goals JUST Add humans Landing Pages Answer questions thoughout (may encourage engagement) Save the Q&A to the end (may see some drop off) See what works best with your flow Q & A SECTION

21. @Uberflip #uberwebinar@HanaAbaza Simple, clear & concise COMPLELLING CTA Optimize forms for goals JUST Add humans Landing Pages Answer questions thoughout (may encourage engagement) Save the Q&A to the end (may see some drop off) See what works best with your flow Q & A SECTION Beware of questions that are not relevant to the majority.

22. @Uberflip #uberwebinar@HanaAbaza Simple, clear & concise COMPLELLING CTA Optimize forms for goals JUST Add humans Landing Pages It depends… TO DEMO, OR NOT TO DEMO?

23. @Uberflip #uberwebinar@HanaAbaza Simple, clear & concise COMPLELLING CTA Optimize forms for goals JUST Add humans Landing Pages It depends… TO DEMO, OR NOT TO DEMO? If you do it, keep your demo relevant, clear and concise.

24. @Uberflip #uberwebinar@HanaAbaza Simple, clear & concise COMPLELLING CTA Optimize forms for goals JUST Add humans Landing Pages Content (articles, eBooks etc.) Tools & tech you talked about People you talked about WHERE CAN THEY GET MORE? For example, here’s a link to Neil Patel’s blog post about creating high converting webinars – enjoy! J

25. @Uberflip #uberwebinar@HanaAbaza LEVERAGING WEBINARS After the Webinar Quick Follow Up (attendees and partners) Recording / Slides Repurpose for “On-Demand” Syndicate Distribution

26. @Uberflip #uberwebinar@HanaAbaza Edit recording Send attendee email Send to leads / links to partners Continue to nurture WEBINAR FOLLOW UP Add to SlideShare/ Uberflip Send leads / links to sales

27. @Uberflip #uberwebinar@HanaAbaza

28. @Uberflip #uberwebinar@HanaAbaza REPURPOSE WEBINAR FOR ON DEMAND

29. @Uberflip #uberwebinar@HanaAbaza Simple, clear & concise COMPLELLING CTA Optimize forms for goals JUST Add humans Landing Pages On demand / webinar syndication BrightTalk Netline Integrate There are many content syndication tools. Use something where you can specify targeting for max results.

30. @Uberflip #uberwebinar@HanaAbaza KEY TAKEAWAYS Planning & process Capture attention Engagement and interaction Follow up quickly Leverage the recording

31. @Uberflip #uberwebinar@HanaAbaza Question Time!

How to Leverage Webinars for B2B Lead Generation

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a How to Leverage Webinars for B2B Lead Generation

Similar a How to Leverage Webinars for B2B Lead Generation (20)

Más de Uberflip

Más de Uberflip (20)

Último

Último (20)

How to Leverage Webinars for B2B Lead Generation