Uflex Limited believes that sports bond people, promote national integration, and create a physically and mentally fit India. Its "Sports for Growth" initiative aims to realize children's right to play freely regardless of attributes and empower underprivileged youth through popular and lesser known sports. The program has benefited over 3.5 million children across India and addresses issues like substance abuse prevention. Uflex was recognized with Asia Responsible Entrepreneurship and CSR Excellence awards for its efforts in institutionalizing inclusive sports opportunities.

2. Why Sports?
Mr. Ashok Chaturvedi, Chairman & Managing Director
Uflex Limited strongly believes that:
 Nothing bonds people better than sports;
 Besides being an effective vehicle for promoting national
integration, sports are instrumental for a physically fit and
mentally alert India
 Like packaging establishes the identity of a product. Sports is an
effective medium to package the personalities of the children –
‘Torchbearers of Tomorrow’

3. Much More Than Just A Responsibility
 ‘Sports for Growth’ is a focused social sustainability intervention
by India’s largest global flexible packaging solution
company Uflex Ltd. in association with STAIRS NGO
 Initiative is aimed towards realizing the right of children to play
freely irrespective of caste, creed, gender, religion, ethnicity,
physical/cognitive abilities & socio-economic status
 Right to Play is enshrined in the United Nations Convention on
the Rights of the Child (UNCRC)
 This scientifically planned social sustainability program has been
rolled out in Delhi, Haryana, Uttar Pradesh, Himachal Pradesh
and Gujarat
 It emphasizes upon the inclusion of underprivileged children &
youth particularly the girl child and the differently abled in the
Sports Ecosystem of India

4. Creating A Meaningful Difference in the
Community  ‘Sports for Growth’ aims to contribute
towards empowerment of
underprivileged children and youth
who are at the risk of social exclusion
 Apart from popular games like cricket,
football and hockey, unsung sports like
Sepak Takraw, Volleyball, kabaddi,
wrestling, kho-kho among several
others are strongly promoted
 The program also address cross cutting
issues of sensitization of children and
youth against drugs and substance
abuse besides empowering
communities

5. Initiatives Under
‘SPORTS FOR GROWTH’
 Program comprises sub-interventions like:
o Uflex Khelo Dilli
o Uflex Cricket Championship
o Uflex Cricket Scholarship
o Uflex Khelo Haryana
o Khelo Uttar Pradesh
o Khelo Himachal
o Stairs School Football League (SSFL)
o Stairs Against Drugs
 After the astounding success of the Delhi Chapter of SSFL, Uflex
has also pledged support to the Gujarat Chapter of SSFL till 2020
 SSFL is being looked up to as the tournament for spotting talent
for the Under 17 FIFA World Cup that will be hosted by India in
2017

6. Numbers Speak For Themselves
INTERVENTION NUMBER OF BENEFICIARIES
TILL MAR 2016
Uflex Khelo Dilli 1.25,000
Uflex Cricket Championship 24,000
Uflex Cricket Scholarship Over 100 scholarships were
granted to promising cricketers
until FY 2014-15
Uflex Khelo Haryana 1,27,000
Khelo Uttar Pradesh 25,000
Khelo Himachal 1,00,000
Stairs School Football League
(SSFL)
60,000
Stairs Against Drugs 3,00,000

7. Accolades for the Initiative
 Uflex was conferred with the Asia Responsible Entrepreneurship
Award (A.R.E.A) 2016 at Singapore
 Jury particularly noted organization’s endeavor to institutionalize
sports for the benefit of the not-so-privileged children and youth
of India by taking both state and non-state actors together
 The inclusion of the girl child and differently-abled youth in the
initiative was also highly appreciated
 Asia’s top CSR experts, practitioners, speakers and leaders were
present at the award ceremony
 A.R.E.A. recognizes and honors Asian Businesses for championing
sustainable and responsible entrepreneurship

8. Accolades for the Initiative
The event was
presided over by
Shri Anant Geete,
Union Minister of
Heavy Industries
and Public
Enterprises, Govt.
of India
Uflex Ltd., was
also conferred with
the Bureaucracy
Today CSR
Excellence Award
2016 for promotion
of sports
In a tough
competition with
over 356 entries,
Uflex made the
final cut with 35
others

9. CMD’s Thoughts on
‘SPORTS FOR GROWTH’
“I am glad that our intervention ‘Sport for Growth’ is helping
power-pack the personalities of the not so privileged children
and youth, particularly that of girls and the differently-abled
by infusing agility, confidence and self-esteem in them.
Nothing bonds people better than Sports is what I strongly
believe. ‘Sports for Growth’ is a definitive step for a physically
fit and mentally alert India”.
- Mr. Ashok Chaturvedi, CMD, Uflex Ltd.

10. Uflex Limited is India’s largest global flexible packaging solution
company enjoying a formidable market presence in more than 140
countries.
About Uflex Ltd.
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