This document describes a business consulting firm that provides various services to help companies with strategic planning, new business development, marketing, and innovation. The consulting firm's services include developing business plans, marketing plans, strategy plans, sales training, management modernization, and innovation consulting. The firm aims to deliver customized and flexible consulting solutions at competitive prices. It prides itself on executing projects in-house and tracking implementation to ensure success for its clients. The document provides an overview of the firm's mission, values, services offered, competitive advantages, process, references, and the background of its director and founder.

1. One step ahead

2. ...Planning!
You or your company need...
 to evaluate and start a (new) business in Brazil/Latam?
 a new business model?
 a marketing or sales plan?
 to increase sales and profits?
 a modern and productive management?
 an efficient strategy plan?
 new partners or distribution channels?
 to innovate to compete?

3. {
Business, Marketing,
Strategy and Innovation
Consulting
August 2015

4. Content
 Mission, Vision and Values
 Thoughts
 Current Situation
 Consulting Projects/Services
 Competitive Advantage
 The Process
 Customer References
 Partnership References
 Consultant Profile
 Directions

5. Mission
Generate competitive, qualitative and
differentiated value to enterprises, through
business, marketing and strategy consulting,
respecting, always, the customer´s culture vein.

6. Vision
Be a top market reference for innovative and
transforming consultancy.

7. Values
 Collaborative and criative culture
 Inspire innovation
 Involvement and commitment
 Respect for the market, society and
environment
 Understanding demands and needs

8. Thoughts
Strategic Target
“Each person, leader or company aspires to move from a
current status to a better future situation. This objective
can only be achieved through the decision to design a
strategy plan, to execute it with the allocated resources
within an outlined time schedule.”
Business in Brazil Consulting

9. Thoughts
Success Factors
Focus on Market
‘If you don´t have a competitive advantage, don´t
compete!’
Jack Welch, ex-CEO GE
Focus on Strategy
‘Who decides, may mistake. Who does not decide, has
already mistaken.’
PhD, Edgard Pedreira de Cerqueira Neto
Focus on Innovation
‘The future belongs to those who see possibilities before
they become obvious.’
John Sculley, ex-CEO Pepsi, Apple

10. Current Macroeconomics

11.  Startups (new ventures or new business units)
 Business Modelling
 GTM  Business Plan
 Marketing Plan
 Strategy Plan
 Business Coaching
 Sales/Negotiation Training
 Management Modernization
 Corporate Education
 Innovation (to enhance business and competitiveness)
 Partners and Distribution Channels Development
Consulting Services and
Projects

12. Competitive Advantage
• Senior consultants present the project, execute and
follow the work/job
• Competitive price and delivery time in comparison to
large consulting firms
• More flexibility and involvement with customer´s
culture in comparison to large consulting firms
• We do in-house execution and implementation tracking
of the projects/jobs

13. The Process

14. Customer References
DigiRede Champagne
Boutique

15. Partnerships

16. Ulrich Kühn
 Electronic Engineer (Mackenzie), MBA in
Marketing (USP), MBA in Retail (FIA)
and post MBA in Innovation &
Entrepreneurship (BI International,
Babson and Berkeley -USA)
 Sales & Marketing executive and General
Manager of Brazilian and US companies
like: Digirede, Sprint/Global One,
TeleNova, 360networks/GlobeNet, Brasil
Telecom and Global Crossing
 Launched and managed a subsidiary in
the USA
 Accomplished a market research in the
USA for automated banking systems
 Negotiated partnerships and closed
technology transfer deals with
companies in the US, Taiwan, Japan,
Germany, Italy and Israel
Director & Founder
 Is currently a business consultant and
founder of ‘Business in Brazil
Consulting’ delivering strategy plans,
marketing/sales plans, business
modelling, Go To Market plans for
new ventures, development of
partners and distribution channels,
business trainings and point of sales
definitions for B2B and retail markets

17. { {Ulrich Kühn
  ukuhn@uol.com.br
  11-99904 9388
Directions