Training Session on Digital Marketing was conducted and presented by me for Dhanashree Agro Industries on 27th August, 2015 at Hotel Arora Towers, Pune.

1. Marketing at your Finger Tips
By Umang Bhagia

2. Key Contents
 Basics to Digital- Social Media
 Facebook & Whatsapp Marketing
 Campaign Marketing
 Takeaways

3. Digital Marketing- Overview
• Adopting Marketing techniques using Digital
• Process to build & maintain Customers online
• Exchange of ideas, products & services. 2 way
communication
• Goal- To capture leads & generate sales using search
bars
• Internet Users on Rise- So Digital is must
• Every company should build good Digital marketing
strategy in order to get better results

4. Social Media Marketing
• Marketing through Social platforms=Social Media Marketing
• Social Media forms a major part of Digital
• Adds a Personal touch- Widely Used
• Its Free, Easy to Use and Accessible
• The Basic advantage over Traditional is you can get the results,
& reach your public quickly
• Success through Social is easy, practical & measurable.

5. Key Components of Social Media
Facebook+ Twitter+Whatsapp+LindkeIn+Instagram= Low Cost = Endless Promotion

6. Facebook Marketing
Do's of Facebook
• Set up a page
• Fill up all relevant and complete
information about the company
• Post a photo/video in link with the
company
• Invite relevant people to like your page
• Build a standard company image with
every post you share
• Keep a track of what your fans like on
Facebook
• Always do little competitor research to
stay updated with your fans
• Opt for Facebook Campaign.
Don’t Of Facebook
• Avoid unwanted likes
• When uploading a photo make sure
the photo is visible and there is content
attached to it
• Always have a company logo attached
to every post. This helps in branding
• Do not engage in unnecessary tagging
of people
• When replying to a comment don’t be
rude. Always have a calm approach
even if you come across a negative
feedback. Best example of calm
approach is Nestle company’s product-
Maggi

7. Facebook Marketing Posting Tip's
• Why Facebook? Because its Available in every language
• Facebook success =Content
• Go for balance posting- Quotes, photos and Videos
• Make sure Company branding is present
• While uploading videos, max duration of 5 minutes is
enough.
Why Facebook Campaign?
 More Reaches, More shares and More Awareness
 Hitting the target audience again and again

8. Facebook Time Analysis

9. Whatsapp Marketing
Do’s Of Whatsapp
• Share your number on the website and
social platforms
• Advisable to opt for 2 numbers-one
personal and one for whatsapp
marketing
• Use whatsapp with like minded people
and mention the time availability if any
• Always maintain a formal touch while
engaging
• Post images/ Videos of the company.
• Include some fun element in your
whatsapp posting
• Join as many groups as possible
• Always maintain good profile picture
and status on Whatsapp
Don’t of Whatsapp
• Don’t keep sharing post to each and
every member otherwise you will end
up being blocked
• Maintain a time gap while posting-Do
research while posting
• Do not post irrelevant content
• While adding fun element, make sure
you don’t cross limits
• Don’t create groups with unknown
numbers
• Do not keep changing numbers
• Do not keep on sending good morning/
good night messages in groups.( It’s a
professional profile)

10. Get More with Whatsapp
• With whatsapp, its campaigning.
• Campaign is continuous 3-5 days posting to help attract
people and ultimately boost sales within the time period.
• Opt for atleast 1 campaign per 6 months
• Create Call to action. Participate in Campaigns as well
• Long term results= Keep experimenting, Create Content
• Engagement with customers by asking testimonials,
things they like and feedback.
• To give a feel of the campaign, understand the Success
Story of Klik.

11. Whatsapp Campaign- Klik(2013 Case Study)
• Klik a chocolate brand wanted to engage with teens to boost its
sales.
• It added its whatsapp number on facebook
• Engagement was done with fun innovative games. For eg:Post your
most funny image with Klik.
• Sales boosted by 50% and branding by 91%

12. Care With Us –The Company’s Campaign
• Plant Nutrition Learning School conducted an online 5
day campaign- Care With Us
• The campaign was conducted to boost sales at low cost
with minimum labour involvement
• Main focus to create awareness especially targeting
Nurseries and Landscapers
• A twist was brought by using hashtags(#) which made it
viral and creating day wise promotion
• Target audience was specific
• Social engagement and day wise image for every person
liking the page.

13. How it all Worked?
• Care With Us availability -Facebook, Whatsapp, LinkedIn, Twitter
and Instagram.
• Introduction to the campaign was given mentioning its online
presence and access to campaign.
• Post was scheduled to get more reaches and have time branding.
• Hashtags(#) used and concepts like wishing everyone Eid Mubarak-
Adding personal touch
• A catchy common slogan used and company’s name was
mentioned.
• Group posting done on Facebook, Whatsapp and LindkeIn with
links.
• Traffic was generated

14. How Day Wise Campaign Works?
• Day 1 - Targeted in general was Seasonal.
• How many? 2 post per day. #plantnutrition
• Time Scheduled - 12pm and 6pm.
• Why? Time branding
• How? Research was done. Target Audience was available.
• Results of Day1- Reaches were 90% throughout the day

15. Results of the Campaign

16. Why Campaign Marketing?
• More Reaches
• Hitting the audience again & again
• Easy to build long term trust during the period.
• Easy to help grow awareness and maintain
Customer Relationship
• Any Startup venture can opt with low cost
• Does not require more technical knowledge
• Success can be measured

17. Set your Campaign Goals
• Identify your Primary Campaign Goal-
Awareness/Sales
• Determine the Time frame to achieve your goals
• Set a metrics to calculate everyday Targets-
More likes,More Shares, More Texting. Make it
Viral
• List down reasons why people should engage
with you
• Opt for special tactics to attract customers
• Make sure everything is in your Budget

18. Engage as a Team
• Individual engagement is common. So adopt Team.
• With Teams, new creativity comes and More reaches are
possible.
• Every team member who is a part of the campaign must
work to attain the common goals.
• Everyone should be updated with the campaign details
and work must be assigned.
• Every team member must have little training to deal with
various situations during a campaign.

19. How to Engage as Team?
• For eg: if 10 people from various organizations form a whatsapp
group and your organization has a campaign make sure you post
relevant pictures with company branding and your co-team member
continues the same.
• Make sure there is no time gap problem when 2 team members post
content.
• Be updated with what's happening in your group to make sure you
get more leads
• When co working on Social Platforms like Facebook assign posting
and scheduling tasks to make sure everything happens as per
goals.
• Engage as a team to gain Success

20. Conclusion
• Opt for Campaign Marketing
• Set Goals
• Work as a Team
• Keep Branding your company’s profile
• Engage