How To Scale-Up?

1. TOPIC 5:
How to Scale-Up?

2. How to Scale Up?
It is important for start-up to choose the right strategy for scaling up to avoid
making unnecessary mistakes. Strategies and planning of scaling is very
important as it gives direction to start-up on what they want achieve, where they
to go or how extend should scale up with the timeline associated.

3. Building the right team for the growth
 You need to hire more people different skills, different background,
experiences
 Make the employees understand the goals
 Blending the team from startup and scaling team members
 Bigger team, start managing the manager
 You need objective how can be better as CEO
 Hire someone that can make you better, coaching to next generation
 For example - Steve Jobs, Mark Zuckerberg, Bill Gates step back when the
scaling started

4. Choosing a Growth Strategy
 Discussing with customers what kind of product they are looking for and if
the product resolve their issues
 Making customers as number 1
 Beginning to think about acquisition rather than building from start.
 Quickly make the customer happy before the competitor comes in.
 Creating a strong buyer, building long-term demand
 Example :
 Starbucks – sells coffee and provide privileges like the wifi, music treating
like family
 AirBnB – scale quickly, diversified their product range to ensure they keep
growing

5. Creating a strong relationship
 Stop focusing problem, Stop complaining
 Focus on objective, Focus on solution
 Create a plan and strategy to achieve objectives
 Develop team members through training, teaching or coaching
 Become a master of communication.
 Good leader takes responsibility for the team's actions and their
consequence

6. Building the company culture
 Creating a positive corporate culture
 Able to attract many good potential employees.
 People want to work for companies with a good reputation
 New hires should align with your culture and values that brings diversity of
opinion, thought, experience and background
 With good company culture, able to retain the existing employees
 Re-inforce the core values that make up the central tenants of your culture is
key to keeping your culture thriving.

7. Creating a strong buyer and long-term demand
 Focus on existing customer retention and repeat business.
 Seek out strategic partnerships and collaboration.
 Build your brand equity and relationships with customers.
 Never stop hunting for new opportunities and new markets.

8. Automation & Innovation
 Innovation is the ability to explore ideas of different and successful way
adding value to the market.
 Innovation be used correctly in order to improve efficiency, productivity and
business performance.
 Adding value to existing products, services or markets to differentiate the
business from its competitors and increase the perceived value to the
customers and markets
 To get opportunities innovation incremental is conduct a search together
customers, identifying what they value most in their products or services and
what aspects is that they would like to see improved.

9. Automation & Innovation
Introducing innovation can help you to:
 improve productivity
 reduce costs
 be more competitive
 build the value of your brand
 establish new partnerships and relationships
 increase turnover and improve profitability
Start-up that fail to innovate run the risk of:
 losing market share to competitors
 experiencing steadily reducing margins and profit
 falling productivity and efficiency
 losing key staff
 going out of business

10. Automation & Innovation
Automation technology lets you do more with less by allowing you to
streamline certain tasks and continue scaling without requiring additional
resources.
 Saves time
 Centralizes communication
 Establishes standard processes
 Provides enhanced visibility
 Better utilization of human capital

11. Clear roles & responsibility
Start up need to define the roles and responsibility clearly although one person
may hold many hats
 The Engineer
 The Product Person
 The Salesperson
 Business Development
 Marketing
 Account Management/Customer Service

12. Focus on group deliverables than individual task
 Group deliverables contribute to achievement on the overall objectives
 Set targets for the teams rather than individuals

13. Consistent Communication
 Mark Zuckerberg points out; communication is crucial element in helping his
company move forward.
 Keeping open channels with your stakeholders and audience is extremely
important
 Keep reminding them that you exist and are working on something exciting.
 Social media and other platforms can be used as medium of communication
for constant updates.