Personal Branding for New YOU

1. Personal
Branding
THE INFLUENCING YOU
SPEAKER- UMASREE RAGHUNATH

2. You can be the best brand. In
your area of expertise. So create
one that is unique and stronger
representation of you
- UMASREE RAGHUNATH

3. What is a Brand?
A brand is a distinguishing mark, something that helps to differentiate a person, company, or an
organization from others. It can be represented by words, ideas, images, design, a set of values, or a
particular professional approach. Your personal brand constitutes the following:

4. Need to create a Personal Brand
To stand out from competitors and Get Noticed
To establish your expertise
To make new contacts
To build a loyal audience
To grow career opportunities
To find the perfect employees/ employers
To find the right clients
To meet business partners

5. Golden Rules of Personal Branding
Have Solid Focus
Be Genuine
Tell a Story (Your
Story)
Be Consistent
Be Ready to Fail
Live Your Brand
Create a Positive
Impact
Follow a Successful
Example
Let Other People
Tell Your Story
Leave a Legacy

6. Tips to Create an Awesome
Personal Brand

7. 10 things to remember
1. Start building your personal brand from identifying your target audience and industry
2. Be an expert in your industry
3. Share your expertise to be visible and accessible
4. Develop a strong value proposition
5. Choose main channels of communication with your audience
6. Use your social accounts to increase trust
7. Practice two-way networking
8. Be yourself and develop your personal style
9. Practice your rhetoric skills to speak at conferences
10. Create Q&A sessions to answer questions from your audience