Does your SharePoint strategy rock your CIO’s world? How about your CEO’s? This presentation will give your organisation’s SharePoint strategy some extra bling. We’ll help you find harmony in the increasingly complex landscape of information systems, make the transition to social business and stay on course with future directions of content and collaboration via SharePoint. Aligning trends in information management with your SharePoint blueprint Where SharePoint fits within a complex information infrastructure Developing a social business strategy with SharePoint Don’t fail to plan – maximise your success through a sensational SharePoint strategy

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Rock Your CIO’s World with 5
a Sensational SharePoint 6
Strategy 7
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Impact 2011
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Jane Headon
Nov 2011 10
#janeheadon
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#impact2011syd
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2. Outside Your CIO’s Office

3. Agenda
 Trends
 Social Meets SharePoint
 Case Study
 Digital Workplace
 User Experience & Content
 Bringing it all together

4. Trends - Collaboration
• The Next Wave of Productivity Gains: making
relationships work in a competitive global
environment
• Maintaining the human connection across a
disparate & highly mobile workforce: Work is
becoming ‘what you do, not a place you go’.
• From ‘Systems of Record’ to ‘Systems of
Engagement’ - where the real work gets done
• Deeper engagement with customers, inside the
organisation, and with the partner ecosystem

5. Trends - Social
 Social tools allow people to connect and interact with
unprecedented speed and ease.
 Actions such as send, reply and forward are being replaced by
more collaborative actions such post, follow, comment, share,
like and tag.
 By 2014, social networking services will replace email as the
primary vehicle for interpersonal communications for 20% of
business users.
 By 2015, the 20% of enterprises that employ social media
beyond marketing will lead their industries in revenue growth.

6. Trends – Consumerisation of IT
 Our IT-enabled consumer experiences are
deeply collaborative, highly effective, and
efficient.
 Business needs these same capabilities
“Why can’t I implement this critical business
application on my iPad just I can with ….? “

7. Trends - Mobile
 Demand for BYO IT is becoming mainstream
 Highly empowered tech-savvy individuals are
demanding it (and won’t let I.T. get in the way)
 Gartner data shows tablets alone are going to
have effective parity with PCs in just 3 years
 Issues around cost, security, policy

8. Trends - Cloud
 Benefits in cost, agility, scalability, flexibility
 There are privacy, security, commercial,
contractual, regulatory, cost, risk and
governance factors to consider

9. Getting Started
Current State

11. SharePoint Meets Social
What’s Hot. What’s Not.

12. The Social Spectrum
Me We Us
Profiles Communities Ideas & Innovation
Microblogs Discussions Enterprise Q&A
Activity Streams Tagging Expertise Location
Team Blog Learning

13. Reasons for Manager Resistance
Reasons for resistance can be attributed to a lack of understanding of the purpose
and benefits of collaboration
Source: Chess - State of the Enterprise 2.0

14. Getting Started with Social
1. Where can social interactions create new
business value for my customers, employees
and partners?
2. What are the use cases?
3. How will I get employees and customers to use
it for real business?
4. How do our concepts of control, governance,
privacy and security need to change to deal
with the new world?
5. What is the projected value for my new social
business solution?
6. Is a single technology solution the answer?
How do I avoid yet another silo?

15. A Day in the Life…Sales Exec
I Need To….
 Bring together a team of experts to help me close deals
 Ask questions about products and pricing, case studies, testimonials
 Coordinate cross-business-unit interaction with large, global accounts
 Share win stories, lessons learnt
But….
Now I Can
 Ask Qs in an area SMEs will see
 Rate or comment on case studies and other sales aids
 Collaborate with prospects and customers in a private extranet group
 Pick up on customer & competitive intelligence, industry trends
And….

16. We’d need very
strict policies to I feel anxious
specify who can about ‘putting
do what myself out
there’
Isn’t it just about
making people
feel good?

17. Social & Crossing the Chasm
 KISS - Frictionless
 Get It In Context – find the moments
 Content
 Communicate
 Measure
 Engage the right people -new roles?
 Reward
“Some things never change….”

18. SharePoint & Social Holes
 My Site inflexible:
> can’t surface activity stream on homepage
> activity stream not real-time
 Can’t ‘like’ or ‘comment’ or use hashtags
 Suggestions & Recommendations - v light
 No Ideation, Enterprise Q&A, Gamification
 Blogs, wikis, discussion boards - clumsy
 Team Sites are content-oriented, structured – what about
informal communities?
“Why can’t it be more like….LinkedIn, GooglePlus …”

19. SharePoint Plus - Options
SharePoint Social Features
Partial Full
1  Basic Features Only
 Improved Microblogging
Yammer  Separate profiles

2 a. 
Adds mobile capability
Still an island
2 b. Yammer  Can’t do with free version
 Improved Microblogging
 Separate profiles
2 c. SalesForce/
Chatter 

Adds Mobile capability
Usage limitations?
3  Fully integrated, single profile
Newsgator  Mobile
 In context, single UX

20. Social Integration – the next horizon
Social Intranet CRM ERP SCM  Social standalone
1
 Social embedded as a silo
2 CRM Social
Social  Social everywhere
 Connective tissue
3
Intranet CRM ERP SCM
Gartner: “By 2016, 15% of businesses will deploy a horizontal social technology layer that
integrates with several business applications”.

21. SharePoint & the
Digital Workplace

22. The Digital Workplace
Customers, Partner, Competitors, Opinion Leaders
The New Intranet
Social Discover, Discuss
Real time, constant movement, unpredictable
Collaborative Work, Create, Do
Creative, coordinated, goal oriented
Managed Refer, Learn, Publish
Content, Apps: Authoritative, Stable, Reference
Source: Jane McConnell, NetStrategy

23. Getting Personal
“There’s No Such Thing As Information Overload,
Just Filter failure” - Clay Shirky
Opportunities:
 Audience Targeting
 Personalisation
 Email Alerts
 RSS Feeds
 Search

24. Still Can’t Find
What You’re Looking For?

25. FAST Relevance
enhanced by user
tagging and rating
Featured
content
Related
searches
Navigators with
exact counts
Document
previews
Document
thumbnails

26. User Experience.
It’s not a ‘nice to have’.

28. User Experience
 Your system will live or die based on the user
experience
 “Great IA and UX people can create and
satisfy user desires that even the users would
not know how to formulate. That’s pure Steve
Jobs”.
Jane McConnell
 Is it time to put a new face on your assets?

29. Inspiration: Karen McGrane
Bond Art & Science
Interaction Design
Visual Branding
Information Architecture

30. Content…
Is No Longer King.
People are.
Or….?

31. Content Tips
1. Make it original.
2. Make it useful.
3. Make it fresh
4. Go out on a limb.
5. Don't ignore comments.
6. Put things in perspective.
7. Match the message to the medium.
10. Be empathetic.

32. Horses for Courses
 Your culture is unique
 Your requirements are unique
 Your strategy should be unique too.

33. What’s the Hurry?
 Your competitors may already have this edge
 It IS coming, be on the front foot
 I.T. will have to face the security, governance,
risk
“You have to grab onto the new
communication and collaboration systems or
you will simply end up as roadkill”
Charles Moore - AIIM


34. Back to the CIO’s Office…

36. Strategy - End to End
Listen &Identify Validate & Align Enablement Sequence
Workshops Distill Capacity to Prioritise
Requirements into Implement
Analysis of Existing Capabilities Sequence
Research Architecture
Strategic Technology Roadmap
Workplace Alignment
Demographics Enablement
 People
Competitive Analysis  Processes
 Change
Industry Trends

37. Information Management –
Business Strategy
 Workplace Demographics Strategy Elements
 Culture
 Maturity
Collaboration
 Traditional tools eg. team sites
 Unified Comms
 Extranet
Intranet
 Integrated, unified
 Content
 User Experience Social & Mobile
 Personalisation  New collaboration tools
 Search Personal Sites, activity
 Document Management streams, videos, ideation
Governance, Training, Change, Measurement
Strategic Alignment ie. Digital Strategy

42. It’s all about the
Relevance

44. Attributions
Jane McConnell -NetStrategy
Dion Hinchcliffe – The Dachis Group
Charles Moore - AIIM,
AIIM – Social Business Systems
Chess – State of E2.0
Images:
Groundswell - Forrestor
iStock
Newsgator | Jive | Yammer | Socialcast Jessica Headon
Despair
#janeheadon
#impact2011syd