The document discusses SaaS (software as a service) as both a risk and opportunity for software vendors. It describes Uniserv GmbH, a company that provides data quality solutions. Uniserv has offered an SaaS solution since 2001 which has seen consistent growth. The document argues that the opportunities of SaaS, like accessing new customer segments, outweigh the risks of cannibalizing on-premise software. It also discusses challenges in product design, user support, interfaces and releases when providing both on-premise and SaaS options.

1. SaaS – A risk or opportunity for software vendors? Roland Pfeiffer, CEO Uniserv GmbH, for the SaaSKon 2009

3. The thread Conclusion What are the challenges? What opportunities do we see with SaaS? What is our experience with SaaS? Who we are and what we do

4. The thread Conclusion What are the challenges? What opportunities do we see with SaaS? What is our experience with SaaS? Who we are and what we do

7. Data quality problems are business problems "If the quality level of the products and services of your company had the same quality level as the data in your databases, would your company survive or go out of business?" (Larry English) "The greatest problem with respect to data quality is the completeness of the data - holes, gaps, incorrect information. Garbage in, garbage out. Companies must consider data quality." .(Doug Laney, vice president of Meta Group) "The quality of customer data degrades by two percent a month." PriceWaterhouse Coopers "Poor data is the reason for postal items going astray, production with wrong addresses, multiple deliveries or incorrect performance indicators in the reporting." (Dr. Carsten Bange, Barc) "In the future, Fortune 1000 companies will lose more money through inefficiency caused by data quality problems than they spend on data warehouse and CRM initiatives." (Ted Friedman, Gartner)

9. In which applications do we solve these problems? Data migration projects Operative Business Applications Analytical business applications CPM BI / BDW Compliance Block lists Dialogue and direct marketing Enterprise Architectures MDM / CDI SOA on-premise on-demand ERP CRM eBusiness

10. The thread Conclusion What are the challenges? What opportunities do we see with SaaS? What is our experience with SaaS? Who we are and what we do

12. Cannibalization worries

14. DQ Services on-premise Web Service AT DE

15. DQ Services on-demand Internet Web Service ES … IT AT

16. DQ Services on-premise and on-demand Internet Web Service AT DE Web Service ES … IT

19. The thread Conclusion What are the challenges? What opportunities do we see with SaaS? What is our experience with SaaS? Who we are and what we do

20. New opportunities outweigh cannibalization risks on Premise Potential on Demand Potential

25. The thread Conclusion What are the challenges? What opportunities do we see with SaaS? What is our experience with SaaS? Who we are and what we do

26. Challenges in product design and provision User support User interfaces Release and version management

33. The thread Conclusion What are the challenges? What opportunities do we see with SaaS? What is our experience with SaaS? Who we are and what we do

35. 0 Uniserv GmbH Rastatter Str. 13 75179 Pforzheim Germany Tel. +49 7231 936-0 Fax +49 7231 936-3002 [email_address] www.uniserv.com