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Cacharel to launch their new fragrance with Unitag’s QR Codes

To promote their new fragrance for women «Catch me...», Cacharel unveiled
a few days ago a marketing campaign that contains a QR Code jointly
created with Unitag, a French startup from Toulouse (France) specialized in
this technology.

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Cacharel to launch their new fragrance with Unitag’s QR Codes

  1. 1. Press releaseOctober 25th 2012For immediate release Cacharel to launch their new fragrance with Unitag’s QR Codes To promote their new fragrance for women «Catch me...», Cacharel unveiled a few days ago a marketing campaign that contains a QR Code jointly created with Unitag, a French startup from Toulouse (France) specialized in this technology.This QR Code was designed specifically for this campaign and gives access to a dedicatedmobile website where consumers can discover the playful and seductive «Catch Me...»universe. A complete digital experience is made available on smartphones via a gameon Facebook or by watching the new fragrance advertising spot.
  2. 2. This QR Code can also be found on the «Catch Me...» packaging set and will providean ongoing experience for customers who purchased the perfume.Cacharel collaborated with Unitag to benefit from their expertise in the design of QRCodes and also to have access to their latest monitoring and analytics solutions toensure a smooth running of the marketing campaign.With a 96% growth in 2012, QR Codes are establishing themselves as the easiest andmost efficient way to access a targeted digital campaign. This operation is a real smartuse of this technology and the first results are a direct evidence of its quality. The cam-paign start was one of the best starts of all marketing campaigns handled by Unitagfor other famous brands. UNITAG SAS au capital de 6000€ RCS 532 050 523 09 70 80 53 43 http://www.unitaglive.com contact@unitaglive.com

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