To promote their new fragrance for women «Catch me...», Cacharel unveiled a few days ago a marketing campaign that contains a QR Code jointly created with Unitag, a French startup from Toulouse (France) specialized in this technology.

1. Press release
October 25th 2012
For immediate release
Cacharel to launch their new fragrance with
Unitag’s QR Codes
To promote their new fragrance for women «Catch me...», Cacharel unveiled
a few days ago a marketing campaign that contains a QR Code jointly
created with Unitag, a French startup from Toulouse (France) specialized in
this technology.
This QR Code was designed specifically for this campaign and gives access to a dedicated
mobile website where consumers can discover the playful and seductive «Catch Me...»
universe. A complete digital experience is made available on smartphones via a game
on Facebook or by watching the new fragrance advertising spot.

2. This QR Code can also be found on the «Catch Me...» packaging set and will provide
an ongoing experience for customers who purchased the perfume.
Cacharel collaborated with Unitag to benefit from their expertise in the design of QR
Codes and also to have access to their latest monitoring and analytics solutions to
ensure a smooth running of the marketing campaign.
With a 96% growth in 2012, QR Codes are establishing themselves as the easiest and
most efficient way to access a targeted digital campaign. This operation is a real smart
use of this technology and the first results are a direct evidence of its quality. The cam-
paign start was one of the best starts of all marketing campaigns handled by Unitag
for other famous brands.
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