Creating a fundraising strategy to help you make Do More 24 your most successful fundraising event of the year. This is the presentation that was given at Nonprofit Training on March 15, 2018 at Catholic University.

1. 1
Strategic Fundraising
Stephen Saunders
Director of Philanthropic Engagement | United Way NCA

2. Agenda
• Competition…is your friend!
• Peer-to-peer fundraising
• Empowering your ambassadors
• Noon to noon strategy
• Leveraging the kickoff and close
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3. Webinars
• Webinars are now online
• Topics covered:
• Overview of Do More 24 & changes in 2018
• Goal setting and strategy
• Segmentation
• Stewardship
• Classes 3/27 & 3/29
3

4. Competition - It’s your friend!
• Competition creates a sense of urgency for your
donors, a reason to fight for you.
• Regardless of your goal (project or most $).
• Competition for prizes - “With your investment today
during Do More 24, we can win additional prize money for
our goal…”
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5. Competition
• Donors are more likely to give when…
• They believe their gift makes a difference
• Between 1st and 2nd place, 2nd and 3rd, 5th and 6th, etc.
• Use the leaderboards in your messaging
• Decoding the leaderboard
• “Us versus #1 or #3, etc.”
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6. 2017 Leaderboards
6
Nonprofit
Organizations
Revenue over
$1 million

7. 2017 Leaderboards
7
Nonprofit
Organizations
Revenue under
$1 million

8. Peer-to-Peer Fundraising
• Strategic peer-to-peer fundraising
• Engage others to raise more money and to find new donors
• Increase your reach through concentric circles
• Effective, targeted recruiting
• Donors, volunteers, advocates – people that love your work!
• People who know people
• People who will give and ask
• Recruitment goal: determined by your organization’s factors
• 5, 10, 25, 50 - there’s no limit with the new giving platform
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9. Peer-to-Peer Fundraising
• Empowering ambassadors for success
• Create a toolkit – email & social media templates,
program data, graphics, - language, prompts for their
giving page!
• Check-in with your ambassadors leading up to and
throughout Do More 24 – help them help you!
• Conf calls and meetings to prepare your ambassadors
• Bring them in and make it fun!
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10. Noon to Noon
Kickoff strategies
• Do More 24 kicks off at noon on May 17th
• Set an early pace – and keep it going
• How can you reach your donors?
• Facebook Live Event
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11. Building a Strategic
Line Up
• It’s critical to line up donors before the noon kickoff
on May 17th – otherwise, you are just another ask
during the 24 hours.
• The DC fundraising space...
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12. Noon to Noon
Final Push and Closing
• Do More 24 ends at noon on May 18th
• Leverage the final push (6:00am to noon) on May
18th to create a sense of urgency before the close
• The top 10 spots will be highly competitive
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13. Questions?
Contact info:
Stephen Saunders
Director of Philanthropic Engagement
202-488-2010 | ssaunders@uwnca.org