As eCommerce continues to grow in 2018, we’re looking ahead to some of the biggest trends we see defining the year for companies in this space. Presentation is done by Unlimited Exposure Online. UE is one of the top 10 Small business web design and Social Media Marketing company In Toronto Http://www.unlimitedexposure.com

1. 5 eCommerce Trends to
Maximize Sales Growth in
2018
eCommerce Site and Social Media Marketing
HTTP://WWW.UNLIMITEDEXPOSURE.COM

2. Who buys, what they buy, when they buy, and why they buy is
research every eCommerce company should invest in. The
shopping habits, behaviour, and preferences of online shoppers

3. can be used to build ultimate eCommerce solutions that
strengthen profits, increases revenues, and builds a bigger
audience. As eCommerce continues to grow in 2018, we’re
looking ahead to some of the biggest trends we see defining the
year for companies in this space.
#1 – Localization, Personalization & CX
The eCommerce company that succeeds in 2018 is the one that
invests in local promotions and local-friendly content,
personalized messaging and communications, and the customer
experience.
Though there is a lot to unpack in this trend, by pursuing localized
and personalized marketing communications, instantly, you can
enhance the customer experience. This goes beyond the
minimum of fast shipping, low prices, and simple navigation.
Those these points are arguably just as important as anything
else, most eCommerce sites are already doing this. Thereby, go
the extra mile in localizing, personalizing, and focusing on
enhancing the customer’s perspective.
#2 – Community Building, Customer
Engagement, & CRM
Customer relationship management (CRM) is what builds online
and offline communities with brands. There are many multi-
national corporations who continue to succeed in the marketplace

4. by knowing their customer and building a community out of their
audience.
Key pieces of information in CRM can gain insights into what is
important to customers and potentially, may help in building a
community out of it.
Courtesy of this information, you can increase conversion rates,
grow your bottom line, and foster better engagement. Customer
relationship management information should be regularly combed
through to see where customers are engaging and where the
opportunity lay to build community.
#3 – New Content Types & SEO
Despite what experts claim, recent analytics show that the top
way to drive traffic and increase conversions across a long-term
period is still through organic.
That means engaging in search engine optimization (SEO)
strategies and finding ways to reach consumers where their
attention is already. By pursuing SEO, though the competition of
fierce, high search engine ranking is a great way to build.
Secondly, using new content types including interactive graphics
and video marketing will also help to drive interest and
engagement.
#4 – Mobile Optimization

5. Mobile optimization does not mean just having a site that is
responsive to mobile platforms.
It’s also about succeeding on mobile-optimized search engines
such as Google, installing mobile-friendly content, digital wallets,
product videos, and more.
If it’s not already, the mobile experience should be a key concern
– possibly even more so than the desktop customer experience.
#5 – Social media Advertising, Campaigns &
Retargeting
Social media marketing made a huge impact last year and was
inarguably one of eCommerce’s biggest trends. By spending
thousands on PPC-based social media advertising, several
eCommerce brands walked away with hundreds of thousands in
return.
The most popular social media platforms out there are beginning
to see the kind of return on investment one receives from these
ads, meaning that one should expect ad costs to go up
significantly by the end of 2018.
That said, there is still plenty of opportunity for eCommerce
brands to invest in social media ads, upload your catalogue to
Facebook Shop, retarget site visitors, and more.
Unlimited Exposure specializes in eCommerce marketing, web
design, and digital brand building. To gain more insight into how
we can help your eCommerce site grow its audience, please
contact a representative today.

6. Unlimited Exposure Online
3500 Dufferin Street
Toronto, ON M3K 1N2
Tell: 416-477-0594
Toll Free:1-877-283-1831
Email : info@unlimitedexposure.com