Oscar Berg's opening keynote from Brussels Intranet & Digital Workplace Conference 2019 on the future evolution of the digital workplace.

1. It's time to create a digital
workplace that empowers people!
Oscar Berg
oscarberg.net
Brussels Intranet & Digital Workplace Conference 2019

2. HAS TIME STOPPED AT 1995 @ WORK?

3. Guys, have you
tried chat?
Sorry, we don’t have time.
Need to sort our inboxes.
CAUSE:
HARD TO CHANGE HABITS INSTILLED INTO CULTURE

4. PEOPLE IN MANY PROFESSIONS USE 30+ SYSTEMS
- WITH EVEN MORE COMING!
SYSTEMS

5. MANAGEMENT
BUSINESS
AREAS
IT
CUSTOMER
SERVICE
HR
CAUSE:
LACK OF USER FOCUS AND HOLISTIC VIEW

6. Begins text chat when
seated in silent zone
Needs to switch to
voice and screen
sharing.
Wanders around
trying to find place
to continue meeting
Finally finds a spot!
DO YOU RECOGNIZE THIS SITUATION?

7. CAUSE:
LACK OF UNDERSTANDING HOW DIGITAL
WAYS OF WORKING IMPACT PHYSICAL OFFICES
32% lower well-being
15% lower productivity
62% more sick-days
Interruptions remove 86 minutes per
day
1) James, Geoffrey. “9 Reasons That Open-Space Offices Are Insanely Stupid.” Inc.com (2018).
2) Bernstein, Ethan S. & Turban, Stephen. “The impact of the ‘open’ workspace on human collaboration”, 2018
Face-to-face interactions
decrease by 70%

8. LET’S TAKE A PEEK
INTO THE FUTURE

9. 1 2
People’s expectations
will rise
Meeting
expectations
means increased
complexity
TWO THINGS WE ‘KNOW’ ABOUT THE FUTURE

10. 40
45
50
55
60
1975 1980 1985 1990 1995 2000 2005 2010 2015
Routine-based
work
Non routine-based
work
Source: “Is Job Polarization Holding Back the Labor Market?”, Stefania Albanesi, Victoria Gregory, Christina Patterson, and Ayşegül Şahin, 2013
ROUTINE-BASED WORK WILL DECREASE
% of jobs

11. MOBILITY CONTINUES TO TRANSFORM WORK
THE OFFICE
OFFICE
HOURS
MEETINGS,
EMAILS &
PHONE
CALLS
ANYWHERE
ANYTIME
DIGITAL
SERVICES VIA
ANY DEVICE

12. BLUE COLLAR WORK BECOMES
THE NEW DIGITALIZATION FRONTIER

13. That’s where humans still excel
machines.
Problem
solving
Improvements
Innovation
HUMANS WILL REPLACE ROBOTS

14. COLLABORATION IS CHANGING

15. ≈
CONTROLI’m being told
what to do and
must report back
when it’s done
TRUST
I have all the right
conditions to make
decisions on my own
that are aligned with
our purpose
EMPLOYEE EMPOWERMENT WILL BE KEY

16. HOW WILL
THE DIGITAL WORKPLACE
EVOLVE?

17. TOWARDS A
SEAMLESS EXPERIENCE
PAUSE &
RESUME TASKS
PERSONAL
360 VIEWS
SWITCH
BETWEEN
DEVICES

18. BETTER PHYSICAL + DIGITAL
INTEGRATION
ADAPT TO
THE ACTIVITY
SPACE AS
AN ACTOR
CONNECTED
DEVICES &
SENSORS

19. MEET &
SHARE
INTEGRATED
APPS
CO-CREATE IN REAL-
TIME
SPACES FOR REAL-TIME
CO-CREATION

20. IMMERSIVE EXPERIENCES CREATING
VIRTUAL PROXIMITY
AR, VR and MR REMOTE
GUIDANCE
DIGITAL TWINS

21. DIALOGUEVISUAL VOICE
MORE NATURAL
WAYS OF COMMUNICATING

22. ARTIFICIAL INTELLIGENCE
DOING THE HEAVY LIFTING
IDENTIFY
PATTERNS
SIGNAL TO
ACTION
MONITOR &
SCAN

23. WE NEED A NEW APPROACH

24. WOULD RATHER CLEAN THE TOILET
THAN TO EMPTY THEIR INBOX

25. CULTURAL
WORK
ENVIRONMENT
PHYSICAL
WORK
ENVIRONMENT
DIGITAL
WORK
ENVIRONMENT
PAIN THE BIG PICTURE TOGETHER
WORK SMARTER
TOGETHER

26. "The rapidly changing environment in which we
live makes effective leadership more critical than
it has ever been.
We are more in need of a vision or designation
and a compass (a set of principles or directions)
and less in need of a road map.”
Stephen R Covey

27. CREATE A CONCRETE, CLEAR AND ENGAGING VISION

28. ADOPT A PEOPLE FIRST MINDSET
I have all the right
conditions to make
decisions on my own that
are aligned with our
purpose.

29. IDEATION
PROTOTYPING
TESTING
EMPATHY
START
HERE
ESTABLISH A LEARNING PROCESS

30. Ingvar Kamprad
Found of IKEA
“Have your workplace close to reality”*
* Digital interactions are real to!