The document is the notes from a September 1, 2017 division meeting presented by Dr. Dennis Pruitt, Vice President for Student Affairs at the University. The summary includes:
1) An overview of the historical role of student affairs and how it has changed from an "in loco parentis" model to focusing on meaningful services, experiences and support to empower student success.
2) A discussion of the current state of the University's student body including enrollment numbers, demographics, academic profiles and graduation/retention rates which are increasing but still lag behind peer institutions.
3) Notes on national trends in higher education including increasing enrollment of women and students of color while white student numbers are projected to decline
2. Dr. Dennis A. Pruitt, Sr.
Vice President for Student Affairs,
Vice Provost and Dean of Students
110 Osborne Building
Columbia, SC 29208
Office: 803-777-4172 Fax: 803-777-9354
Email: dpruitt@mailbox.sc.edu
2
5. What is Wisdom?
Wisdom:
Is not simple accumulation of knowledge
Is not paralyzed by ambiguity, but in fact embraces
uncertainty
Is expert knowledge about life in general and good
judgment in the face of complex, uncertain
circumstance
You know it when you see it
5
- Ansberry (2000)
11. Historical Role of Student Affairs
What happened to the Good Ole Days of
In Loco Parentis?
11
12. Historical Role of Student Affairs
Disciplinarian
Custodian
Educator
Integrator
Combined: contingency (threats and opportunities)
manager
12
- Garland (1985)
13. New Mission – To provide meaningful services, experiences and support that empower
students to achieve success at Carolina and beyond.
New Vision – An optimum learning environment that inspires students and university
community members to reach their full potential.
13
Current Goals (under revision):
Manage the comprehensive and collaborative efforts of the university to meet student
enrollment goals, and provide essential programs and services to recruit and enroll new
freshmen and transfer students and facilitate their successful transition to the university.
Improve student progress and persistence to degree completion by increasing student
engagement in campus life and by providing and supporting essential programs, services,
and educational activities that lead to student success and satisfaction.
Collaborate with campus and external constituents to provide essential programs and
services that advance learning, at the university and in the higher education community.
Provide essential programs and services that shape responsible citizens and develop
future leaders, in collaboration with university, community and external partners.
15. Student Affairs is a Profession
Theories
Statement of Ethics
Professional Preparation Programs
Journals, Books, Monographs, Research Studies
Listservs, social media, websites
Professional Associations
Standards of Good Practice
Certification Programs
CAS Standards for Professional Practice
Foundations
Has many associated professional organizations
Practicum and internship
Graduate assistantships/apprentice programs 15
16. Student Affairs Functional Areas
Academic Advising
Academic Support Services
Admissions
Adult Student Services
Alumni Relations
Athletics
Campus Ombudsperson
Campus Recreation
Career Services
Community Service Programs
Commuter Student Services
Counseling
Disabled Student Services
Development/Fundraising
Emergency Management
Enrollment Management
Family Services
Financial Aid
Greek Life
International Student Services
Law Enforcement and Safety
LGBT Program
Minority Student Affairs
Multicultural Student Affairs
Orientation
Parent Programs
Registrar
Residential Life/Housing
Retention & Assessment
Sexual Assault Services
Specific Facilities Management
Strategic Planning & Innovation
Student Activities
Student Conduct
Student Government
Student Health Services
Student Legal Services
Student Life
Student Media
Student Success Programs
Student Union
Testing Services
Visitors Center/Tours
16
17. Student Affairs & Academic Support
Stay-Informed: DSA/AS weekly staff newsletter
UofSC Student Calendar
UofSC Weekly Student Email
National Resource Center for the First Year Experience and
Students in Transition (NRC
17
Resources
18. USC Organizational & Professional Development courses
DSA/SA Professional Development opportunities
Emerging Leaders Program (ELP)
Pipeline for Academy Leaders (PAL)
18
Professional Development Resources
20. Flagship Institution - USC Columbia
Comprehensive Campuses
USC Aiken USC
Beaufort USC
Upstate
Palmetto College
USC Lancaster USC
Salkehatchie USC
Sumter
USC Union
School of Medicine
Columbia
Greenville
System Overview
20
23. 3690
3826 3881
4423
4569
4580
5002 4975
5190
5104
1183
1191 1192
1185
1199 1199
1208
1210 1210
1216
1100
1120
1140
1160
1180
1200
1220
1240
1500
2000
2500
3000
3500
4000
4500
5000
5500
Fall 2007 Fall 2008 Fall 2009 Fall 2010 Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015* Fall 2016~
AverageSAT
Enrollment
Enrollment SAT Avg.
*Undergraduate Admissions, 2016 Annual Statistical Report
~Cube Data-Estimated as of Dec 2016.
Ten Year Trend
SAT Averageand FreshmanClass Size
30. Program
Graduation Rate
65%
Gamecock Guarantee
Selection Procedures
1. SC Resident
2. Regular USC
acceptance
3. Parents not 4-yr degree
holders
4. Eligible for federal Pell Grant
Program Benefits
1. Minimum $4,500 award
2. Support of a learning
community
3. Guarantee of full grant
support for tuition &
technology fee
Profile of 2015 Recipients
1. Average family income --
$17,600
2. Gender – 58% Female
3. Race
• White (47%)
• Black (36%)
• Other (17%)
2015 Gamecock Guarantee
Freshmen
Average FAAward
• $21,356
Gift Aid as a Percent of Total Award
• 96% Gamecock Guarantee
• 49% Overall Freshmen
Loans as a Percent of Total Award
• .4% Gamecock Guarantee
• 51% Overall Freshmen
Average Freshman to
Sophomore Retention,
2008 to 2015
• 90%
993
Students Served
2008-2015
30
32. College of Arts and Sciences 31%
Darla Moore School of Business 26%
College of Engineering and Computing 13%
College of Hospitality, Retail, Sport Management 7%
College of Nursing 6%
College of Information and Communications 5%
Arnold School of Public Health 5%
College of Education 3%
Pharmacy 3%
School of Music 1%
College of Social Work <1%
Freshman Class Percentage by
College/School
Summer/Fall2016
33. Freshman Class Top Majors
in First Year
Biological Sciences Public Relations
Exercise Science
Criminology/Criminal
Justice
Experimental Psychology Hospitality Management
Nursing Retailing
Finance Marketing
Management Political Science
34. Adjusted Gross Family Income
Fall 2015 All Students
Adjusted Gross Family Income All Students SC Resident Out-of-State
$0-49,999 19.8% 27.6% 7.3%
$50,000-99,999 16.9% 21.5% 9.6%
$100,000-249,999 26.1% 23.8% 29.9%
$250,000-499,999 4.1% 1.9% 7.6%
$500,000-749,999 0.5% 0.2% 0.9%
$750,000-999,999 0.1% 0.1% 0.2%
$1,000,000+ 0.1% 0.1% 0.3%
Not Reported 32.3% 24.9% 44.2%
TOTAL 24,862 15,292 9,570
34
35. Fall 2015 Incoming Freshman Aid
by Source and Type
Federal
$27,234,668
State
$14,298,495
Institutional
$8,952,156
External
(Private
Loans)
$6,552,701
Aid by Source
Grants
$5,859,765
Loans
$28,911,399
Scholarships
$22,038,696
Federal Work-
Study
$228,160
Aid by Type
35
37. First Year Retention Rates
(2014 Cohort)
SEC Schools First Year Retention
Vanderbilt University 97%
University of Florida 96%
University of Georgia 94%
Clemson University 92%
Auburn University 91%
University of South Carolina 88%
The University of Alabama 87%
The University of Tennessee 87%
Louisiana State University 85%
University of Mississippi 85%
University of Arkansas 83%
University of Kentucky 82%
Mississippi State University 80% 37
39. Six Year Graduation Rates
(2008 Cohort)
SEC Schools Six Year Graduation Rate
Vanderbilt University 93%
University of Florida 88%
University of Georgia 85%
Clemson University 82%
University of South Carolina 73%
Auburn University 71%
University of Tennessee 69%
University of Alabama 67%
Louisiana State University 67%
University of Arkansas 62%
University of Kentucky 61%
University of Mississippi 61%
Mississippi State 60%
- IPEDS Data Center
39
40. 2006 2016 Change
Freshman Applications 13,946 25,444 +11,498
Freshman Class 3,697 5,107 +1,410
Freshman Class Yield 42.1% 29.5% -12.6%
Average SAT 1171 1215 +44
Freshman Honors Enrollment 312 500 +188
Capstone Scholars Enrollment 550 962 +412
First to Second Year Retention 86.9% 87.9% +1.0%
4-Year Graduation Rate 53.0% 54.7%* +1.7%
6-Year Graduation Rate 72.3% 72.3%* nc
- OIRA Factbook and Office of Undergraduate Admissions Annual Report
USC Columbia
Enrollment Summary 2006-2016
Summer/FallFreshmen
41. Freshman and Undergraduate
Totals 1985 to 2015
1985 2000 2015* Growth Since
1985
Freshmen 2,825 2,542 5,190 84%
SAT 951 1116 1210 +259 points
Total UG
Enrollment
15,098 15,266 25,237 67%
41
43. Women will continue to outpace men in enrollment,
numbers, and persistence
Women are making gains in educational aspirations
More women are pursuing traditionally “male” fields
- CIRP data 2014
National Demographics
43
44. Projected Change in US Public High
School Graduates By Race
2015 - 2024
Academic
Year
Native
American Asian Black Hispanic White
2015-2016 31,684 186,448 414,653 602,242 1,699,256
2024-2025 38,152 261,979 443,882 807,087 1,639,604
Change +6,468 +75,531 +29,229 +204,845 -59,652
-WICHE
45. 45
Non-White FT Enrollment
at South Carolina Institutions
8823
9430
9643
10038
4748
5120 5248 5438
0
2000
4000
6000
8000
10000
12000
Fall 2012 Fall 2013 Fall 2014 Fall 2015
USC System
USC Columbia
Clemson University
Coastal Carolina University
Francis Marion University
Winthrop University
College of Charleston
- Integrated Postsecondary Education Data System
46. African-American FT Enrollment
at South Carolina Institutions
- Integrated Postsecondary Education Data System
5049
4944 4957 4924
2197 2162 2168 2105
0
1000
2000
3000
4000
5000
6000
Fall 2012 Fall 2013 Fall 2014 Fall 2015
USC System
USC Columbia
Clemson University
Coastal Carolina University
Francis Marion University
Winthrop University
College of Charleston
47. 5900 freshmen
1500 transfers
350 USC system change of campus
440 Gamecock Gateway
410 other new undergraduates
47
But – We Really Have 8,600
New Undergraduates
51. Disclaimer
Generational research is often first developed by MARKETERS as
a way to understand how best to reach a population and is often
presented in broad sweeping GENERALITIES.
It is important to know that students will exist along a SPECTRUM
of experiences within these characteristics. The term “in general”
is omitted but implied with this disclaimer in mind.
51
- Ellis (2017)
52. Characteristics
1996 – 2011
60 million strong
Digital Natives
Small Windows of Interest
(8 second)
Aware of their Social Media
Presence
Pragmatic
Accepting of Identity
Most Diverse
Debt Averse
Want to Make an Impact
Ambitious/Career Focus
Wary of “Establishment”
Expect Authority Figures to be
Coaches and Collaborators
Value Applied Education
52
- Ellis (2017)
53. Additional Characteristics
1 in 10 incoming freshmen plan to participate in student protest
(HERI)
15%+ of minority students report feeling “unsafe” on campuses
(NSSE)
Increased usage of Counseling and Psychology
Increased reporting of suicidal ideation
Increased reports of disruptive behavior in the classroom
53
- Ellis (2017)
54. Additional Characteristics
Increased exposure to medication (both prescribed and illicit)
Increased abuse of alcohol
Increased use of marijuana as drug of choice
Increased number of Title IX related claims
Parents continue to play a big role in students’ lives beyond high
school
54
- Ellis (2017)
60. - Randy Bass, 2012
http://www.educause.edu/ero/article/disrupting-ourselves-problem-learning-higher-education
60
61. Astin’sInput - Environment- OutcomesModel
INPUT
ENVIRONMENT
OUTCOMES
• 6 year graduation rate
• Students’ learning achievements
• College completion
• College completion - value added
• Graduates’ employment status
• Employability
• Life long learner
• Competency and proficiency in chosen field
• Admission to professional /graduate school
WTC – Degree Programs, Courses
BTC Matters - Involvement
• Student Affairs & Academic Support
• Undergraduate Research
• International Programs
• Internships
• Service
• Leadership
Services
• Total undergraduate enrollment
• Quality advising
• Technology resources
• Average freshman SAT scores
• Motivation to attend and graduate
• Scholarship skills / habits
• Financial status
• Life goals
• Class Rank
• High school service, leadership
- Astin (1993)
62.
63. Creatingan OLE: IntegratedLearningin the
Classroom(ITC) and Beyond the Classroom(BTC)
Personalized Learning Systems
Integrated ITC with BTC
Manage Self-Destructive Behaviors
Comply with State and Federal Laws
Utilize Best Business and Educational Practices
63
64. 2017-2018 Topics of Interest
Tattoos and Drones
On Your Time (OYT)
USC Connect / GWLD
Beyond the Classroom Matters (BTCM)
Student Success Collaborative
First Year Advising
Diversity and Inclusion
64
65. 2017-2018 Topics of Interest
Recruitment and Retention
Campus Sexual Assault
Harassment and Discrimination
Hazing
Alcohol and Drug Abuse
Cost of Student (mis) Behavior
Collegiate Recovery Program
65
66. 2017-2018 Topics of Interest
Academic Integrity
Digital Identity/ Privacy
Suicides
Free Speech (political correctness; empathetic
correctness; trigger warnings)
Diversity, Inclusion, & Social Justice
Next Generation Transcripts
Mental Health
Eating Disorders
66
67. 2017-2018 Topics of Interest
Campus safety
Crisis/emergency/disaster management
Career Services: employability and internships
Social media
Gallup Work and Life Well-Being
Elections
Protest and Demonstrations
Viewpoint Diversity
Academic Freedom
67
68. How do we Keep our Customers (oops!)
Students from Failing?
How to Prevent
Your Customers
from Failing
Stephen S. Tax, Mark Colgate
and David E. Bowen
Spring 2006
69. How do we Keep our Customers (oops!)
Students from Failing?
How do we create high expectations that our
students will move from surviving to thriving?
How do we get students to assume ownership for
their learning, both in the classroom (ITC) and
beyond the classroom (BTC)?
72. Next Big Thing (NBT)
Viewpoint diversity (Heterodox Academy)
BTCM and next generation transcripts
OYT (On Your Time)
Student Enrollment Services Center
Center for Health and Well-being
Diversity and Inclusion = Belonging
73. NBT Continued
Extenuating Circumstances Withdrawals
Student Success Collaborative
Alumni Outcomes Project
Gamecock Recovery
Social Justice Program
Title IX reporting
74. NBT Continued
Update: Succession Planning
Dean of Students search
AVP for Student Life search
DSA/AS Climate Survey
Statues and monuments
Abatements, discounts, and non-resident students
75. Facilities
Outdoor Recreational fields
Greek Village garage
Greek Village II
South Campus Village
Coliseum Conversion
Campus Visitors Center
76. NBT Continued
New leadership: department heads
New graduate assistants
New employees
3% reallocation for excellence
Student affairs investment in growth
77. NBT Continued
Future fundraising: programmatic needs
Abatements and non-resident student
Cocky statue installation
Optimal Learning Environment (OLE); social media;
duty to care
78. Trend Summary
Student Affairs Professionals Engage in:
constituent/cultural management
contingency management (threats and opportunities)
compliance management
critics management
community management
constraint and accountability management
commitment and pride management
79. Thank you for all you do to make
Carolina a better place to be!
Shout - outs
80. As Professional Educators
Let’s all:
Inspire our students to engage in high impact
educational activities in the classroom and
beyond the classroom.
Help our students manage their self-destructive
behaviors (both in and beyond the classroom)
and assume a shared responsibility for others.
Create high expectations for our students and
hold them accountable.
80
81. As Professional Educators
Thrilled to have attracted individuals of your
caliber, with your dedication, and your
commitment to “care”!
Your role is one of “the most significant” in the
educational lives of our students.
You have selected a great university…and
remember…
81
84. The most important people on the campus…
…without students there would be no need for the institution
Not cold enrollment statistics…
…but flesh and blood human beings with feelings and emotions like
our own.
Not people to be tolerated so we can do our thing…
…they are our thing.
Not dependent on us…
…rather, we are dependent on them.
Not an interruption of our work…
…but the purpose of it. We are not doing them a favor by serving them.
They are doing us a favor by giving us the opportunity to do so.
- Noel-Levitz. “Enrollment Strategies That Work in Attracting and Retaining Students”
Students are…
85. References
Annsberry, Clare. “Older and Wiser.” Wall Street Journal Millennium Edition.
1 Jan 2000.
Astin, A. (1993). Assessment for excellence: The philosophy and practice of
assessment and evaluation in higher education. Phoenix, AZ: Oryx Press.
Aurelius, Marcus. “Everything we hear is an opinion, not a fact. Everything we see
is a perspective, not the truth.” Cartoon. fb/the idealist: Web.
Ellis, Keith. “Generation Z.” Division of Student Affairs and Academic Support
Division Meeting, University of South Carolina. January 27, 2017.
Garland, Peter H. Serving More than Students: A Critical Need for College Student
Personnel Services. ASHE-ERIC Higher Education Report No. 7. Washington,
D.C.: Association for the Study of Higher Education, 1985.
85