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  ELEMENTÓW	
  WPŁYWAJĄCYCH	
  NA	
  
	
  	
  	
  	
  	
   	
   	
   	
   	
  WIELKOŚĆ	
  ZAMÓWIEŃ	
  ONLINE	
  	
  
	
  	
  	
  	
  	
   	
   	
   	
   	
  W	
  RESTAURACJI	
  8	
  
 	
  	
  	
   	
   	
   	
   	
   	
  	
  
1	
  PROFESJONALNA	
  
STRONA	
  INTERNETOWA	
  
RESTAURACJI	
  
SŁABA	
  STRONA	
  POWODUJE	
  UTRATĘ	
  
KLIENTÓW	
  I	
  ZWIĘKSZA	
  KOSZTY	
  
“PRZEPALAJĄC”	
  PIENIĘDZE	
  WYDAWANE	
  	
  
NA	
  MARKETING	
  (KLIENCI	
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STRONĘ	
  ALE	
  NIE	
  ZAMAWIAJĄ)	
  
 	
  	
  	
   	
   	
   	
   	
   	
  	
  
2	
  STRONA	
  INTERNETOWA	
  
DOSTOSOWANA	
  DO	
  	
  
URZĄDZEŃ	
  MOBILNYCH	
  
STRONA	
  NIEDZIAŁAJĄCA	
  POPRAWNIE	
  NA	
  
TABLETACH	
  I	
  SMARTFONACH	
  RÓWNIEŻ	
  
POWODUJE	
  UTRATĘ	
  KLIENTÓW	
  
(ANALOGICZNIE	
  KLIENCI	
  ODWIEDZAJĄ	
  
STRONĘ	
  ALE	
  NIE	
  ZAMAWIAJĄ)	
  
 	
  	
  	
   	
   	
   	
   	
   	
  	
  
3	
  PROSTY	
  W	
  OBSŁUDZE	
  
I	
  PROFESJONALNY	
  	
  
SYSTEM	
  ZAMÓWIEŃ	
  ONLINE	
  
PODOBNIE	
  JAK	
  W	
  PRZYPADKU	
  STRONY,	
  
SŁABY	
  SYSTEM	
  POWODUJE	
  WIĘCEJ	
  ZŁEGO	
  
NIŻ	
  DOBREGO.	
  RESTAURACJA	
  NARAŻA	
  SIĘ	
  	
  
NA	
  UTRATĘ	
  KLIENTÓW,	
  KTÓRZY	
  NIE	
  BĘDĄ	
  	
  
W	
  STANIE	
  SKOŃCZYĆ	
  ZAMAWIAĆ	
  ONLINE.	
  
 	
  	
  	
   	
   	
   	
   	
   	
  	
  
4	
  SKONFIGUROWANE	
  
I	
  URUCHOMIONE	
  
PODPOWIEDZI	
  SPRZEDAŻOWE	
  
PODPOWIEDZI	
  SPRZEDAŻOWE	
  
AUTOMATYCZNIE	
  POLECAJĄ	
  KLIENTOM	
  
NAJWAŻNIEJSZE	
  DLA	
  TWOJEJ	
  RESTAURACJI	
  
POTRAWY	
  POWODUJĄC	
  ICH	
  WIĘKSZĄ	
  
SPRZEDAŻ.	
  
 	
  	
  	
   	
   	
   	
   	
   	
  	
  
5	
  UDOSTĘPNIENIE	
  KLIENTOM	
  
WSZYSTKICH	
  GŁÓWNYCH	
  
FORM	
  PŁATNOŚCI	
  
CHODZI	
  OCZYWIŚCIE	
  O	
  	
  
3	
  GŁÓWNE	
  FORMY	
  PŁATNOŚCI:	
  	
  
GOTÓWKA,	
  KARTA	
  I	
  PŁATNOŚCI	
  ONLINE.	
  
BRAKUJĄCE	
  FORMY	
  PŁATNOŚCI	
  NIE	
  
POZWALAJĄ	
  ZAMÓWIĆ	
  NIEKTÓRYM	
  
KLIENTOM.	
  
 	
  	
  	
   	
   	
   	
   	
   	
  	
  
6	
  ŚLEDZENIE	
  OPINII	
  
ORAZ	
  ODPOWIEDNIE	
  
REAGOWANIE	
  NA	
  NIE	
  
ZAMÓWIENIA	
  ONLINE	
  POZWALAJĄ	
  
KLIENTOWI	
  NATYCHMIAST	
  WYRAZIĆ	
  OPINIĘ	
  
NA	
  TEMAT	
  DANEGO	
  ZAMÓWIENIA.	
  	
  
BRAK	
  REAKCJI	
  RESTAURACJI	
  NA	
  TE	
  OPINIE	
  TO	
  
IGNOROWANIE	
  KLIENTA	
  I	
  JEGO	
  UTRATA	
  
 	
  	
  	
   	
   	
   	
   	
   	
  	
  
7	
  ODPOWIEDNIE	
  	
  
GODZINY	
  PRACY	
  
RESTAURACJI	
  
DOSTOSUJ	
  GODZINY	
  PRACY	
  DO	
  SWOICH	
  
KLIENTÓW.	
  NA	
  PRZYKŁAD	
  W	
  DZIELNICY	
  
BIUROWEJ	
  PRACUJ	
  W	
  GODZINACH	
  PRACY	
  
TWOICH	
  KLIENTÓW.	
  NA	
  OSIEDLU	
  PRACUJ	
  
GDY	
  KLIENCI	
  WRÓCĄ	
  JUŻ	
  DO	
  DOMÓW.	
  	
  
 	
  	
  	
   	
   	
   	
   	
   	
  	
  
8	
  ODPOWIEDNIE	
  	
  
DZIAŁANIA	
  
MARKETINGOWE	
  
OBOK	
  TWOJEGO	
  PRODUKTU	
  CZYLI	
  
SMACZNEGO	
  JEDZENIA	
  TO	
  DRUGI	
  
NAJWAŻNIEJSZY	
  ELEMENT	
  TWOJEJ	
  
RESTAURACJI.	
  
 	
  	
  	
   	
   	
   	
   	
   	
  	
  
URUCHOM	
  	
  
PROFESJONALNE	
  ZAMÓWIENIA	
  ONLINE	
  	
  
NA	
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8 elementów wpływających na wielkość zamówień w restauracji

  • 1.                  ELEMENTÓW  WPŁYWAJĄCYCH  NA                    WIELKOŚĆ  ZAMÓWIEŃ  ONLINE                      W  RESTAURACJI  8  
  • 2.                     1  PROFESJONALNA   STRONA  INTERNETOWA   RESTAURACJI  
  • 3. SŁABA  STRONA  POWODUJE  UTRATĘ   KLIENTÓW  I  ZWIĘKSZA  KOSZTY   “PRZEPALAJĄC”  PIENIĘDZE  WYDAWANE     NA  MARKETING  (KLIENCI  ODWIEDZAJĄ   STRONĘ  ALE  NIE  ZAMAWIAJĄ)  
  • 4.                     2  STRONA  INTERNETOWA   DOSTOSOWANA  DO     URZĄDZEŃ  MOBILNYCH  
  • 5. STRONA  NIEDZIAŁAJĄCA  POPRAWNIE  NA   TABLETACH  I  SMARTFONACH  RÓWNIEŻ   POWODUJE  UTRATĘ  KLIENTÓW   (ANALOGICZNIE  KLIENCI  ODWIEDZAJĄ   STRONĘ  ALE  NIE  ZAMAWIAJĄ)  
  • 6.                     3  PROSTY  W  OBSŁUDZE   I  PROFESJONALNY     SYSTEM  ZAMÓWIEŃ  ONLINE  
  • 7. PODOBNIE  JAK  W  PRZYPADKU  STRONY,   SŁABY  SYSTEM  POWODUJE  WIĘCEJ  ZŁEGO   NIŻ  DOBREGO.  RESTAURACJA  NARAŻA  SIĘ     NA  UTRATĘ  KLIENTÓW,  KTÓRZY  NIE  BĘDĄ     W  STANIE  SKOŃCZYĆ  ZAMAWIAĆ  ONLINE.  
  • 8.                     4  SKONFIGUROWANE   I  URUCHOMIONE   PODPOWIEDZI  SPRZEDAŻOWE  
  • 9. PODPOWIEDZI  SPRZEDAŻOWE   AUTOMATYCZNIE  POLECAJĄ  KLIENTOM   NAJWAŻNIEJSZE  DLA  TWOJEJ  RESTAURACJI   POTRAWY  POWODUJĄC  ICH  WIĘKSZĄ   SPRZEDAŻ.  
  • 10.                     5  UDOSTĘPNIENIE  KLIENTOM   WSZYSTKICH  GŁÓWNYCH   FORM  PŁATNOŚCI  
  • 11. CHODZI  OCZYWIŚCIE  O     3  GŁÓWNE  FORMY  PŁATNOŚCI:     GOTÓWKA,  KARTA  I  PŁATNOŚCI  ONLINE.   BRAKUJĄCE  FORMY  PŁATNOŚCI  NIE   POZWALAJĄ  ZAMÓWIĆ  NIEKTÓRYM   KLIENTOM.  
  • 12.                     6  ŚLEDZENIE  OPINII   ORAZ  ODPOWIEDNIE   REAGOWANIE  NA  NIE  
  • 13. ZAMÓWIENIA  ONLINE  POZWALAJĄ   KLIENTOWI  NATYCHMIAST  WYRAZIĆ  OPINIĘ   NA  TEMAT  DANEGO  ZAMÓWIENIA.     BRAK  REAKCJI  RESTAURACJI  NA  TE  OPINIE  TO   IGNOROWANIE  KLIENTA  I  JEGO  UTRATA  
  • 14.                     7  ODPOWIEDNIE     GODZINY  PRACY   RESTAURACJI  
  • 15. DOSTOSUJ  GODZINY  PRACY  DO  SWOICH   KLIENTÓW.  NA  PRZYKŁAD  W  DZIELNICY   BIUROWEJ  PRACUJ  W  GODZINACH  PRACY   TWOICH  KLIENTÓW.  NA  OSIEDLU  PRACUJ   GDY  KLIENCI  WRÓCĄ  JUŻ  DO  DOMÓW.    
  • 16.                     8  ODPOWIEDNIE     DZIAŁANIA   MARKETINGOWE  
  • 17. OBOK  TWOJEGO  PRODUKTU  CZYLI   SMACZNEGO  JEDZENIA  TO  DRUGI   NAJWAŻNIEJSZY  ELEMENT  TWOJEJ   RESTAURACJI.  
  • 18.                     URUCHOM     PROFESJONALNE  ZAMÓWIENIA  ONLINE     NA  STRONIE  WWW  SWOJEJ  RESTAURACJI   WWW.UPMENU.COM