1. August15,2013
1
400 Million Daily Cups – Are you in the game?
GAME
CHANGER

2. Innovation with Purpose
TheBeginningof UpShot™
• Challenged by clients to offer a new solution for
single-serve
• Re-engage consumers at home
• Capture at-home customer – stop store
traffic decline
• Desire to have a better business model
• Benefit of a better at-home brew
• Fresh brewed – not prepacked
• Provide convenience and savings (per cup)
• Over 2 years in development
• Started with the at-home filter
• Consumer to fill with bulk coffee and brew at-home
• Allows customer brands to have solution for
home brewing
• Evolved into the full UpShot™ Solution
• Based on open technology
• Designed for roasters and brands to get into the game
August15,2013
2

3. Awareness
From 2005 to
2013
awareness of
single-serve
brewing
systems grew
23%
Industry Drivers
Three driving
forces in single-
serve are taste
& quality, ease
of use, and
convenience
More A-Home Brewers
In 2013, 12% of
U.S.
Households
own a single-
cup brewing
system
2 Cups Per Day
Those who
drink coffee
prepared with a
single-cup
system drink
2.2 cups per
day on average
First Place
Coffee is the
most popular
beverage to
prepare with a
single-serve
brewer
The Single Serve Format 2012: Evolving Perceptions Continued Growth, National Coffee Association (NCA)
Datasstentials – 2013 National Coffee Drinking Trends (Preview of Results)
Single-Serve Is Booming!
TheUpShot™ SolutionAllows BusinessestoTakeAdvantageof
theGrowingSingle-Serve Market
August15,2013
3

4. UpShot™ Single-Serve Solution
Better Coffee. Better Business.
Levels the playing
field
Satisfies both
consumer &
business demands
Offers a
unique, customizab
le single-serve
solution
Provides packaging
options that fit any
business model
Consumers can see
and smell their favorite
roast
Royalty-free for greater
business margin
opportunity
Filter and outer
packaging are 100%
recyclable
August15,2013
4

5. How Can the UpShot™ Solution
Work for You?
Brands
Build and/or leverage your brand with single-serve
Retailers
Extend your coffee aisle
Foodservice
Discover a better coffee opportunity
Office Coffee Service
Offer your own brand
Roasters
Get in the game on your terms
August15,2013
5

6. The UpShot™ Filter Format
Recycle with
#5 plastics
Sealed with
Coffee
Clear Frame
Non-Woven
Mesh
August15,2013
6
Unique Filter Design Harnesses LBP’s Extensive
Technology Expertise

7. Innovative Filter Technology
UpshotBreaks Out of the Category
KEURIG is a registered trademark of Keurig, Inc., which is not
affiliated or associated with LBP Manufacturing.
Water flows into
the filter and
through the roast
Mesh filter
accommodates up
to 13 grams for
your ideal single-
serve coffee or tea
Brewed coffee
flows through the
mesh filter and
into your cup
August15,2013
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• Proprietary mesh allows consumers to see the blend
and smell the aroma
• Greater capacity allows for optimal brew
• BPA Free
• Recyclability distinguishes itself from other products
• Made from 100% polypropylene
• Recyclable with other #5 plastics
• This product may not be recyclable in all
areas. Check with local municipalities for
recycling options.
• Partnered with Waste Management to validate
sustainable life of product – “Design with Intent”
• http://www.youtube.com/watch?v=A_bYGV0yISk
• http://www.youtube.com/watch?v=oIZuy_6FOHY Compatible with Keurig®
and Other Single-Serve
Brewers

8. Consumer Preference
DrivingCategoryTowardFreshness,Variety
&Sustainability
August15,2013
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• Category & Consumer Research
• Taste + Cost + Variety = Desire for a better
single-serve alternative
• Consumer Usage
• “I like that it is recyclable.”
• Purchasing Habits
• “If this was filled with my favorite
roast, I would definitely purchase.”
• “At the right price point, I know this is
saving me money.”
• Today’s Consumer Appreciate the Difference!
• “When I see the coffee – I am reassured about
the quality and taste integrity.”
• “I can SEE & SMELL the coffee – seems more
fresh.”
• “The coffee definitely seems more fresh.”
“The coffee is in a filter so
you get to smell the
beautiful aroma before you
brew it”
July 2013 Amazon.com Review

9. Lidding Film
Lidding Film
Filter
Filter
Cell Bottom
Cell Top
Flow Wrap
Fresh Seal Offering for Foodservice and Retail
Thefreshseal surroundsthefilterandprotectscoffeefrom
oxygen,moistureand UV light!
THERMOCELL™ Fresh Seal –
Recycle with #7 plastics*
Flow Wrap Fresh Seal –
Recycle with #7 plastics*
*This product may not be recyclable in all areas.
Check with local municipalities for recycling options.
August15,2013
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10. Lock in Freshness with the Proper
Outer Packaging
August15,2013
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11. Ready for the Retail Shelf
IndividualwrappedUpShot™Filterscanbepackedintoaboxthatfitson
existingshelfspace, similartothecurrentcategoryleader.
12 18 24
August15,2013
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12. Range of Options for the
Upshot™ Filter
What’stheBest SolutionforyourBusiness?
Purchase Equipment for Inline
Filling & Packing
• Invest in packaging
equipment. Pre-qualified
equipment fills and lids
individual filters
Co-Pack with a Trusted Partner
• Purchase capacity from
businesses that have already
installed UpShot filter packaging
equipment
Convert Equipment
• Retrofit existing machinery to
accommodate UpShot filters
August15,2013
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13. Connect with Us on Another Level
Join in on the Conversation, Today!
Follow Us
@UpShotSolution
Like Us
Facebook/UpShotSolution
Contact Us
www.upshotsolution.com
August15,2013
13See “How it Works”
http://www.upshotsolution.com
/innovation#how-it-works

14. August15,2013
14
SUCCESS:
Brewed a Single Cup at a Time
©2013 LBP Manufacturing, Inc. The ‘Filter in the Circle’ is a trademark of LBP Manufacturing. Patent (s) Pending.