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Using Human
Connection to Scale
EdTech Impact
Back to
Basics
Presenters
Morgan Intrator
Chief Customer Officer
Upswing
Neha Madhusoodanan
Marketing & Retention
Analyst, Upswing
You need a
HERO!
Back to Basics:
Using Human
Connection to Scale
EdTech Impact
sophisticated platform, but
easy to use for students
Why colleges have trouble
reaching students:
• Students don’t care until the last minute
• Unlikely to visit learning center webpage
until they have to
• Tech isn’t integrated with school’s systems
Schools have to impose on vendors the same
measure of impact as the federal
government is imposing on schools
performance in the form of retention.
x
Student Success with
Upswing
100% increase in
Upswing usage within
one semester
NumberofSessionsScheduled
0
10
20
30
40
50
60
70
8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM 11:00 PM 12:00 AM
Online Upswing
Sessions
In-Person
Tutoring
S
C
H
O
O
L
C
L
O
S
E
S
Tutoring Usage Throughout the Day
The HERO Program
Higher
Education
Retention
Officer
Welcome to Upswing E: speak@upswing.io T: (919) 200-0190 W: www.upswing.io
Implementation Plan
Training
Your Upswing account manager will visit campus to teach your tutors how to use the
platform, typically during your usual training schedule.
Training session for tutors (1-2 hours for demo, hands-on application, and questions)
Training session for faculty or departments (if possible), or visit classrooms
Learning center open house, club expo, etc.
Notes:
Campus
Ambassadors
Upswing will seek out two students to act as Campus Ambassadors for Upswing, helping to
make students aware of your Upswing portal, and encouraging students to use this valuable
resource through various means (handouts, social media, email communication, etc.)
Discuss opportunities to find candidates (work study programs, student government, etc)
Approach potential candidates
Training for campus ambassadors
Notes:
Technology
This will get kicked off with a call to your IT or technology management staff so we can
discuss various integration points and how best to promote your school’s Upswing portal to
students.
Build portal
Banner ads and buttons for online display (support center page, pre- and post-login to LMS, etc.)
Integration with LMS and website for Single Sign On and linking
Notes:
This is a checklist of tasks that Upswing will complete, often with your assistance or that of
your administration and staff, in order to successfully implement the Upswing platform and
resources at your school.
Remember, students and tutors will have around the clock support for any technical or
operational questions.
The Implementation Plan
Welcome to Upswing E: speak@upswing.io T: (919) 200-0190 W: www.upswing.io
Retention Plan
Upswing wants to work with you towards reducing your attrition by at least 10%.
02 Communication
Upswing will take various steps to increase activity on your Upswing portal, such as through emails,
handouts, and the Campus Ambassador Program. We also use feedback from students and coaches alike,
along with web analytics, to guide our product development process.
Project Tasks:
A bi-weekly email to students to notify them of a) help available online from our expert coaches as well as
your own, b) promotions that we introduce, c) new features and improvements to the platform. We will also
email your tutors with notifications if they do not access the platform for extended periods of time.
As described in the Implemenation Plan, Upswing will seek out two students at your school to promote the
use of your Upswing portal among students. These Campus Ambassadors will occasionally share handouts
and flyers, but will also be vocal on social media and vie email.
01 Assignments
With your help, we would like to encourage faculty to make Upswing an essential part of their curriculum
Project Tasks:
Upswing will create a specific URL off of your portal that contains an“assignment”for students to complete
that will walk them through their (first) tutoring session. In the future, this assignment will be tracked and
the results can be provided back to teachers.
We also strongly recommend that teachers make tutoring mandatory for students that need it: students that
have performed poorly on tests, quizes, etc. In an upcoming feature release, there will be a teacher portal for
that will facilitate this process.
03 Tracking Attrition
Over the course of each year, Upswing would like to collect various information from you in order to
determine ways of helping your students stay in school.
Project Tasks:
Share with Upswing the rate of attrition for the prior year
Through the periodic upload of active student accounts (and inactive ones), Upswing will determine the rate
of attrition for the current year. These bulk files are typically shared by your technology staff in order to make
sure that only active students have access to your portal.
The Retention Plan
!
!
!
!
Welcome to Ulytics!
!
The data and graphs in this report represent sessions occurring during the 2014 fall semester
(August 15, 2014 - December 31, 2014). The information provided represents time spent
online with both Upswing Coaches and Durham Tech coaches.
Overview
!
A summary of session data for Durham Tech students:
• A total of 103 sessions and 104 hours have been completed
• Durham Tech students have spent 102 hours in sessions with Upswing Coaches
• Students have most often sought help in chemistry and math
• 40 students completed sessions in Upswing
!
Student Body Penetration
!
In the fall 2014 semester, 40 students completed Upswing sessions. This is approximately
.75% of the Durham Tech’s ~5,500 enrolled students.1
This rate of student body penetration
ranks in the 1st
quartile of all Upswing implementations (better than 20% of all colleges).
Considering the late September launch of Upswing at Durham Tech, this is a substantial
percentage of students.
!
Fall 2014 Initiatives
In October we instituted the Campus Ambassador Program. At Durham Tech, we enlisted the
help of student Oluwakemi Dawodu to spread awareness of Upswing around campus and!
among!her!classmates.!Upswing!provided!Dawado!with!various!promotional!materials!and!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
1!http://www.heraldsun.com/news/localnews/x2042199318/DurhamATechAseesAuptickAinAfallAsemesterA
enrollment!
The Product Roadmap
x
Campus Ambassador
Program
• Recommended by
admins
• May be part of work-
study
• Student body
leaders, active
tutors, learning
center staff
THE
Campus 

Ambassadors
Campus Ambassador Focus
Raise
Awareness
Among Faculty
Get Peers to
Utilize Upswing
Service
NEW
YO    
NEW  
YEAR
Get your grades up with
FREE online tutoring at
Just search by Subject or
Course, choose a coach,
and schedule a session!!
www.cccc.upswing.io
MEET YOUR UPSWING
CAMPUS AMBASSADOR
Robin Novak
EXAMS
$0
WHILE  STUDYING
x
x
I now know everything!
D. Ball, Davidson
Great Tutor!
J. Rivers, Davidson
I urgently needed her!
B. Rose, Durham Tech
Very Helpful!
L. Williams, Davidson
BRILLIANT tutor!
S. Anumihe, Central Carolina
Very friendly and explained the problems in detail
A. Jarvis, Sandhills
Questions?
x
T H A N K YO U
Alex Pritchett, Upswing Chief Operations Officer
e: alex@upswing.io

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Boost EdTech Impact with Human Connections

  • 1. Using Human Connection to Scale EdTech Impact Back to Basics
  • 2. Presenters Morgan Intrator Chief Customer Officer Upswing Neha Madhusoodanan Marketing & Retention Analyst, Upswing
  • 3. You need a HERO! Back to Basics: Using Human Connection to Scale EdTech Impact
  • 4.
  • 5. sophisticated platform, but easy to use for students
  • 6.
  • 7. Why colleges have trouble reaching students: • Students don’t care until the last minute • Unlikely to visit learning center webpage until they have to • Tech isn’t integrated with school’s systems
  • 8. Schools have to impose on vendors the same measure of impact as the federal government is imposing on schools performance in the form of retention.
  • 10. 100% increase in Upswing usage within one semester
  • 11.
  • 12. NumberofSessionsScheduled 0 10 20 30 40 50 60 70 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM 11:00 PM 12:00 AM Online Upswing Sessions In-Person Tutoring S C H O O L C L O S E S Tutoring Usage Throughout the Day
  • 14. Welcome to Upswing E: speak@upswing.io T: (919) 200-0190 W: www.upswing.io Implementation Plan Training Your Upswing account manager will visit campus to teach your tutors how to use the platform, typically during your usual training schedule. Training session for tutors (1-2 hours for demo, hands-on application, and questions) Training session for faculty or departments (if possible), or visit classrooms Learning center open house, club expo, etc. Notes: Campus Ambassadors Upswing will seek out two students to act as Campus Ambassadors for Upswing, helping to make students aware of your Upswing portal, and encouraging students to use this valuable resource through various means (handouts, social media, email communication, etc.) Discuss opportunities to find candidates (work study programs, student government, etc) Approach potential candidates Training for campus ambassadors Notes: Technology This will get kicked off with a call to your IT or technology management staff so we can discuss various integration points and how best to promote your school’s Upswing portal to students. Build portal Banner ads and buttons for online display (support center page, pre- and post-login to LMS, etc.) Integration with LMS and website for Single Sign On and linking Notes: This is a checklist of tasks that Upswing will complete, often with your assistance or that of your administration and staff, in order to successfully implement the Upswing platform and resources at your school. Remember, students and tutors will have around the clock support for any technical or operational questions.
  • 16. Welcome to Upswing E: speak@upswing.io T: (919) 200-0190 W: www.upswing.io Retention Plan Upswing wants to work with you towards reducing your attrition by at least 10%. 02 Communication Upswing will take various steps to increase activity on your Upswing portal, such as through emails, handouts, and the Campus Ambassador Program. We also use feedback from students and coaches alike, along with web analytics, to guide our product development process. Project Tasks: A bi-weekly email to students to notify them of a) help available online from our expert coaches as well as your own, b) promotions that we introduce, c) new features and improvements to the platform. We will also email your tutors with notifications if they do not access the platform for extended periods of time. As described in the Implemenation Plan, Upswing will seek out two students at your school to promote the use of your Upswing portal among students. These Campus Ambassadors will occasionally share handouts and flyers, but will also be vocal on social media and vie email. 01 Assignments With your help, we would like to encourage faculty to make Upswing an essential part of their curriculum Project Tasks: Upswing will create a specific URL off of your portal that contains an“assignment”for students to complete that will walk them through their (first) tutoring session. In the future, this assignment will be tracked and the results can be provided back to teachers. We also strongly recommend that teachers make tutoring mandatory for students that need it: students that have performed poorly on tests, quizes, etc. In an upcoming feature release, there will be a teacher portal for that will facilitate this process. 03 Tracking Attrition Over the course of each year, Upswing would like to collect various information from you in order to determine ways of helping your students stay in school. Project Tasks: Share with Upswing the rate of attrition for the prior year Through the periodic upload of active student accounts (and inactive ones), Upswing will determine the rate of attrition for the current year. These bulk files are typically shared by your technology staff in order to make sure that only active students have access to your portal.
  • 18. ! ! ! ! Welcome to Ulytics! ! The data and graphs in this report represent sessions occurring during the 2014 fall semester (August 15, 2014 - December 31, 2014). The information provided represents time spent online with both Upswing Coaches and Durham Tech coaches. Overview ! A summary of session data for Durham Tech students: • A total of 103 sessions and 104 hours have been completed • Durham Tech students have spent 102 hours in sessions with Upswing Coaches • Students have most often sought help in chemistry and math • 40 students completed sessions in Upswing ! Student Body Penetration ! In the fall 2014 semester, 40 students completed Upswing sessions. This is approximately .75% of the Durham Tech’s ~5,500 enrolled students.1 This rate of student body penetration ranks in the 1st quartile of all Upswing implementations (better than 20% of all colleges). Considering the late September launch of Upswing at Durham Tech, this is a substantial percentage of students. ! Fall 2014 Initiatives In October we instituted the Campus Ambassador Program. At Durham Tech, we enlisted the help of student Oluwakemi Dawodu to spread awareness of Upswing around campus and! among!her!classmates.!Upswing!provided!Dawado!with!various!promotional!materials!and! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! 1!http://www.heraldsun.com/news/localnews/x2042199318/DurhamATechAseesAuptickAinAfallAsemesterA enrollment!
  • 21. • Recommended by admins • May be part of work- study • Student body leaders, active tutors, learning center staff THE Campus 
 Ambassadors
  • 22. Campus Ambassador Focus Raise Awareness Among Faculty Get Peers to Utilize Upswing Service
  • 23. NEW YO     NEW   YEAR Get your grades up with FREE online tutoring at Just search by Subject or Course, choose a coach, and schedule a session!! www.cccc.upswing.io MEET YOUR UPSWING CAMPUS AMBASSADOR Robin Novak EXAMS $0 WHILE  STUDYING
  • 24. x x
  • 25. I now know everything! D. Ball, Davidson Great Tutor! J. Rivers, Davidson I urgently needed her! B. Rose, Durham Tech Very Helpful! L. Williams, Davidson BRILLIANT tutor! S. Anumihe, Central Carolina Very friendly and explained the problems in detail A. Jarvis, Sandhills
  • 27. x T H A N K YO U Alex Pritchett, Upswing Chief Operations Officer e: alex@upswing.io