Web Analytics Attribution
•
0 recomendaciones•863 vistas
Web Analytics Attribution Modeling
Recomendados
Recomendados
Más contenido relacionado
Destacado
Destacado (11)
Similar a Web Analytics Attribution
Similar a Web Analytics Attribution (20)
Más de UM Digital Tel-Aviv
Más de UM Digital Tel-Aviv (20)
Último
Último (15)
Web Analytics Attribution
- 1. Web Analytics Attribution Modeling http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 2. Standard Marketing Funnel Branding Drive Awareness Opinion Consideration Preference Purchase http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 3. The Solution is Multi Channel Mobile http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 4. How We measure Conversions? Media Network Pixel AdWords Conversion Code In-House Systems Analytics Goal Conversions Affiliate Marketing Platforms 3rd Party Tools http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 5. This is my typical day at the office.. 9:00 am 8:00 am What’s on the Read my FB news? Feed 10:00 am 5:00 pm SMS 4:00 pm Read through Research on B2B 6:00 pm some industry Marketing Spend some websites time on my facebook 7:30 pm Where are my friends? Waze my way to a restaurant 10:30 pm Search Google and place a lead http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 6. Search Funnel - Travel http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 7. Who Gets the Credit? • 1/1/2013 – Visit (AdWords Click, category Keyword) • 2/1/2013 – Visit (Organic Search, product keyword) • 3/1/2013 – Visit (AdWords Click, brand Keyword) • 4/1/2013 – Visit (Affiliate Banner Ad) • 5/1/2013 - Visit – (Retargeting) Conversion http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 8. Attribution Modeling http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 9. Purposes and Uses Differentiate between converters and initiators Assign values to multiple sources involved in a conversions http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 10. Google Analytics Attribution Models Last Click First Click Custom Position Decay Linear Based http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 11. Google Analytics Attribution Tool Want it? Get it Here: http://bit.ly/TQTPO4 http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 12. Here’s how it looks like! Want it? Get it Here: http://bit.ly/TQTPO4 http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 13. Take it a bit further.. Want it? Get it Here: http://bit.ly/TQTPO4 http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 14. Even for Keywords: http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044
- 15. Key Takeaways Mainstream conversion tracking is NOT enough We are now on a multi-screen environment We must understand our consumers’ journey We can implement attribution models FREE We can understand our spend ROI better! http://www.usearch.co.il Ophir Cohen, CEO Universal McCann Search ophirc@usearch.co.il +972-52-4466044