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Everything I’ve learned about
Lean UX:
#UTwebinar
@UserTesting
Jeff Gothelf
Author of Lean UX
Founder of Gothelf.co
Ask Me Anything - with Jeff Gothelf
2016 goals
1. Provide more UX resources
to UX professionals.
2. Improve brand consistency.
3. Improve “International”
UXPA.
User Experience Professionals
Association (UXPA)
Monthly webinars
User Experience Magazine
The Journal of Usability Studies
Visit www.uxpa.org for more info about
the conference, webinars, and other UX
resources!
Annual Conference in
Toronto, Canada
June 5 – 8, 2017
uxpa2017.org
J E F F G O T H E L F | | G O T H E L F. C O | | @ J B O O G I E | | J E F F @ G O T H E L F. C O
Sense & Respond - Nov 2016 - bit.ly/SenseAndRespond
Lean UX 2nd Edition - Sep 2016 - bit.ly/LeanUX2
CLICK TO EDIT PRESENTER TITLE
What	exactly	do	you	
mean	by	Lean	UX	and	
Agile	UX?
#UTwebinar
[ ]-	Rainie
CLICK TO EDIT PRESENTER TITLE
What	is	the	ideal	structure	for	a	Lean	
UX	team	(i.e.	generalists	or	specialists)?	
And	in	a	corporation	with	a	CIO	and	
Business	Executives,	how	and	where	
should	the	UX	competencies	live	and	be	
structured?
#UTwebinar
[ ]-	Alison
CLICK TO EDIT PRESENTER TITLE
How	does	the	process	
vary	by	the	size	of	team?	
(eg.	startup	v.s.	big	
corporate)?
#UTwebinar
[ ]-	Chiawei
CLICK TO EDIT PRESENTER TITLE
What's	the	most	
effective	way	to	utilize	a	
small	UX	team	in	a	large	
organization?
#UTwebinar
[ ]-	Martin
CLICK TO EDIT PRESENTER TITLE
How	do	traditional	
researchers	need	to	adjust	
their	mindset	to	thrive	in	
Lean	UX	research?
#UTwebinar
[ ]-	Ki
CLICK TO EDIT PRESENTER TITLE
What	do	you	do	in	a	lean	environment,	
while	dealing	with	short	turnarounds	
and	learning	as	you	go,	to	maintain	a	
guiding	long-term	vision?	
How	much	of	a	long-term	vision	is	
appropriate,	how	much	is	"too	much?"
#UTwebinar
[ ]-	Jacque
CLICK TO EDIT PRESENTER TITLE
Does	Lean	UX	create	
more	design	debt	than	
more	traditional	
workflows?
#UTwebinar
[ ]- David
CLICK TO EDIT PRESENTER TITLE
What	are	the	pitfalls		
of	Lean	UX?
#UTwebinar
[ ]-	Liam
CLICK TO EDIT PRESENTER TITLE
How	do	you	balance	and		
prioritize	user	and	
business	goals?
#UTwebinar
[ ]-	Jennifer
CLICK TO EDIT PRESENTER TITLE
When	user	testing,	what	is	
your	methodology	to	get	
great	insights	from	the	user?		
(I’m	looking	for	specific	
questions,	practices,	etc.)
#UTwebinar
[ ]-	Monica
CLICK TO EDIT PRESENTER TITLE
When	a	legacy	website	or	application	
already	exists	(and	people	are	
accustomed	to	it	even	though	it's	a	
clunker),	how	do	you	go	about	
narrowing	down	what	to	focus	on	first,	
second,	third,	etc.	when	you're	
beginning	to	implement	Lean	principles?
#UTwebinar
[ ]-	Margaret
CLICK TO EDIT PRESENTER TITLE
Do	you	play	a	formal	role	in	
your	company's	sprint	
process	and	how	do	you	
interact	with	developers	
during	their	workflow?
#UTwebinar
[ ]-	Andrew
CLICK TO EDIT PRESENTER TITLE
Talk	to	us	about	lean		
user	and	desk	research.
#UTwebinar
[ ]-	Calliope
CLICK TO EDIT PRESENTER TITLE
Do	you	use	personas	in	
your	design	process?
#UTwebinar
[ ]-	Christi
CLICK TO EDIT PRESENTER TITLE
How	do	you	sell	Lean	UX	
methodology?
#UTwebinar
[ ]-	Adriano
CLICK TO EDIT PRESENTER TITLE
Our	company	is	using	SAFe	-	but	SAFe	
is	extremely	sketchy	on	UX,	especially	
at	the	program/portfolio	level.	How	
can	we	help	the	company	understand	
that	UX	architecture	runway	is	a	
program/portfolio	level	need?
#UTwebinar
[ ]-	Michelle
CLICK TO EDIT PRESENTER TITLE
Do	you	think	that	we	can	
have	a	Lean	UX	strategy	
in	web	agency?
#UTwebinar
[ ]-	Benjamin
CLICK TO EDIT PRESENTER TITLE
What	is	your	solution	in	
dealing	with	the	balance	
between	inching	toward	
optimal	UX	and	deadlines?
#UTwebinar
[ ]-	Alan
CLICK TO EDIT PRESENTER TITLE
Based	on	your	recent	experience	with	
more	corporate,	legacy-driven	systems,	
what	are	your	recommendations	for	
introducing	lean	and	agile	to	
traditional	teams	who	understand	they	
need	to	be	digital/user	first?
#UTwebinar
[ ]-	Greg
CLICK TO EDIT PRESENTER TITLE
What	approach	should	a	UX	
Designer	take	when	access	
to	the	company's	clients	(or	
the	product's	end-users)	is	
limited	or	none?
#UTwebinar
[ ]-	Otilia
CLICK TO EDIT PRESENTER TITLE
How	do	you	integrate,	borrow,	or	
focus	on	"Design	Sprint"	methods	
in	regards	to	Lean	UX?		
What	should	you	use	and	when	
should	you	use	it?
#UTwebinar
[ ]-	Travis
J E F F G O T H E L F | | G O T H E L F. C O | | @ J B O O G I E | | J E F F @ G O T H E L F. C O
Sense & Respond - Nov 2016 - bit.ly/SenseAndRespond
Lean UX 2nd Edition - Sep 2016 - bit.ly/LeanUX2
Question Time!
Jeff Gothelf
Author of Lean UX
Founder of Gothelf.co
#UTwebinar
UserTesting Webinar - Everything I've learned about Lean UX: AMA with Jeff Gothelf

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  • 1. Everything I’ve learned about Lean UX: #UTwebinar @UserTesting Jeff Gothelf Author of Lean UX Founder of Gothelf.co Ask Me Anything - with Jeff Gothelf
  • 2. 2016 goals 1. Provide more UX resources to UX professionals. 2. Improve brand consistency. 3. Improve “International” UXPA. User Experience Professionals Association (UXPA) Monthly webinars User Experience Magazine The Journal of Usability Studies Visit www.uxpa.org for more info about the conference, webinars, and other UX resources! Annual Conference in Toronto, Canada June 5 – 8, 2017 uxpa2017.org
  • 3. J E F F G O T H E L F | | G O T H E L F. C O | | @ J B O O G I E | | J E F F @ G O T H E L F. C O Sense & Respond - Nov 2016 - bit.ly/SenseAndRespond Lean UX 2nd Edition - Sep 2016 - bit.ly/LeanUX2
  • 4. CLICK TO EDIT PRESENTER TITLE What exactly do you mean by Lean UX and Agile UX? #UTwebinar [ ]- Rainie
  • 5. CLICK TO EDIT PRESENTER TITLE What is the ideal structure for a Lean UX team (i.e. generalists or specialists)? And in a corporation with a CIO and Business Executives, how and where should the UX competencies live and be structured? #UTwebinar [ ]- Alison
  • 6. CLICK TO EDIT PRESENTER TITLE How does the process vary by the size of team? (eg. startup v.s. big corporate)? #UTwebinar [ ]- Chiawei
  • 7. CLICK TO EDIT PRESENTER TITLE What's the most effective way to utilize a small UX team in a large organization? #UTwebinar [ ]- Martin
  • 8. CLICK TO EDIT PRESENTER TITLE How do traditional researchers need to adjust their mindset to thrive in Lean UX research? #UTwebinar [ ]- Ki
  • 9. CLICK TO EDIT PRESENTER TITLE What do you do in a lean environment, while dealing with short turnarounds and learning as you go, to maintain a guiding long-term vision? How much of a long-term vision is appropriate, how much is "too much?" #UTwebinar [ ]- Jacque
  • 10. CLICK TO EDIT PRESENTER TITLE Does Lean UX create more design debt than more traditional workflows? #UTwebinar [ ]- David
  • 11. CLICK TO EDIT PRESENTER TITLE What are the pitfalls of Lean UX? #UTwebinar [ ]- Liam
  • 12. CLICK TO EDIT PRESENTER TITLE How do you balance and prioritize user and business goals? #UTwebinar [ ]- Jennifer
  • 13. CLICK TO EDIT PRESENTER TITLE When user testing, what is your methodology to get great insights from the user? (I’m looking for specific questions, practices, etc.) #UTwebinar [ ]- Monica
  • 14. CLICK TO EDIT PRESENTER TITLE When a legacy website or application already exists (and people are accustomed to it even though it's a clunker), how do you go about narrowing down what to focus on first, second, third, etc. when you're beginning to implement Lean principles? #UTwebinar [ ]- Margaret
  • 15. CLICK TO EDIT PRESENTER TITLE Do you play a formal role in your company's sprint process and how do you interact with developers during their workflow? #UTwebinar [ ]- Andrew
  • 16. CLICK TO EDIT PRESENTER TITLE Talk to us about lean user and desk research. #UTwebinar [ ]- Calliope
  • 17. CLICK TO EDIT PRESENTER TITLE Do you use personas in your design process? #UTwebinar [ ]- Christi
  • 18. CLICK TO EDIT PRESENTER TITLE How do you sell Lean UX methodology? #UTwebinar [ ]- Adriano
  • 19. CLICK TO EDIT PRESENTER TITLE Our company is using SAFe - but SAFe is extremely sketchy on UX, especially at the program/portfolio level. How can we help the company understand that UX architecture runway is a program/portfolio level need? #UTwebinar [ ]- Michelle
  • 20. CLICK TO EDIT PRESENTER TITLE Do you think that we can have a Lean UX strategy in web agency? #UTwebinar [ ]- Benjamin
  • 21. CLICK TO EDIT PRESENTER TITLE What is your solution in dealing with the balance between inching toward optimal UX and deadlines? #UTwebinar [ ]- Alan
  • 22. CLICK TO EDIT PRESENTER TITLE Based on your recent experience with more corporate, legacy-driven systems, what are your recommendations for introducing lean and agile to traditional teams who understand they need to be digital/user first? #UTwebinar [ ]- Greg
  • 23. CLICK TO EDIT PRESENTER TITLE What approach should a UX Designer take when access to the company's clients (or the product's end-users) is limited or none? #UTwebinar [ ]- Otilia
  • 24. CLICK TO EDIT PRESENTER TITLE How do you integrate, borrow, or focus on "Design Sprint" methods in regards to Lean UX? What should you use and when should you use it? #UTwebinar [ ]- Travis
  • 25. J E F F G O T H E L F | | G O T H E L F. C O | | @ J B O O G I E | | J E F F @ G O T H E L F. C O Sense & Respond - Nov 2016 - bit.ly/SenseAndRespond Lean UX 2nd Edition - Sep 2016 - bit.ly/LeanUX2
  • 26. Question Time! Jeff Gothelf Author of Lean UX Founder of Gothelf.co #UTwebinar