Pete Codella, Founder of Codella marketing gave this presentation at the 2012 Utah Rural Business Conference in Richfield, Utah.

1. How to use Facebook and
H t F b k d
LinkedIn for business
LinkedIn for business
10th A
Annual Rural Business Conference
lR lB i C f
by Pete Codella, APR
April 12, 2012

2. about.me/petecodella
/p

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CodellaMarketing.com PeteCodella.com

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About Facebook
• More than 845 million active users
More than 845 million active users
• 50% of active users log on to Facebook every
day
• Average user has 130 friends
• People spend over 700 billion minutes per
month on Facebook
CodellaMarketing.com PeteCodella.com
newsroom.fb.com

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Facebook is for p p
Facebook is for people . . .
people . . .
It’s also for brands.
It’s also for brands.
It’ l f b d
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bit.ly/o0U3I0

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Approach
Use Facebook personally,
Use Facebook personally
Then use it on behalf of a brand.
. . . same goes for other social platforms.
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What to post
• Links to important Web pages
• Blog posts
• News releases
News releases
• In the news items
• Videos
• Photo galleries
• Online presentations
• Awards received
Awards received
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Rule of Thumb
If it’s online,
If i ’ li
you can post it on
you can post it on .
.
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Rule of Thumb
If it’s online,
If i ’ li
you can post it on
you can post it on .
.
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Rule of Thumb
If it’s online,
If i ’ li
every other social
you can post it on media platform .
you can post it on .
media platform
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Polls
Videos
Photos
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Practical matters
• Identify the objective for the page
Identify the objective for the page
– Who’s your target audience?
– What do you want them to do there?
y
• Goals
– How many likes do you want?
How many likes do you want?
• Set a vanity URL
• Keep it fresh — people expect frequent (lik d il )
Keep it fresh — people expect frequent (like daily)
updates
• Have fun!
Have fun!
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Vanity URL
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facebook.com/username

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URL is your key phrase
Keep in mind that your URL becomes the
Keep in mind that your URL becomes the
primary text associated with your Facebook
page.
page
Example: Facebook.com/CodellaMarketing
E l F b k /C d ll M k i
In a Google Search for “Codella Marketing”
the Facebook link ranks #8.
h F b k li k k #8
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Edit your page
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Link to Twitter
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facebook.com/twitter

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Page resources
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developers.facebook.com/docs/plugins

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facebook.com/badges

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developers.facebook.com/docs

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Recommended tool
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shortstack.com

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developers.facebook.com/showcase

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A few suggestions
Ask your team, customers, vendors and business
partners who already know you to like your
Facebook page.
CodellaMarketing.com PeteCodella.com
on.mash.to/r10Uce

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A few suggestions
Ask questions. You’ll get valuable feedback, plus
you’ll be more likely to appear in others’
newsfeeds.
CodellaMarketing.com PeteCodella.com

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A few suggestions
Share photos and ask others to share photos.
Facebook photos remain the most viral feature
of its platform.
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A few suggestions
Find the resources to respond to your fans’
questions and inquiries.
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A few suggestions
If you have a physical location, use Facebook
Places (facebook.com/places) to drive traffic to your door.
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A few suggestions
Know your audience well. When you make a
mistake, quickly own up to it, do right by your
audience and fix the problem.
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A few suggestions
Integrate Facebook outside your page on your
main website and in as many places as possible.
Create more compelling opportunities for
people to buy your product/service based on
their friends’ likes.
CodellaMarketing.com PeteCodella.com

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A few suggestions
Find synergy with other organizations and
entities, then work together to promote each
other’s Facebook pages so that everyone
benefits.
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search on mashable.com

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search for “facebook pages”

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First things first
• Profile 100% complete
Profile – 100% complete
• Company profile
• Join groups (public/private)
i
• List and apply for jobs
• Post and answer polls
• Link to other channels SlideShare, Twitter,
Link to other channels – SlideShare Twitter
blogs, etc.
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search for linkedin on mashable.com

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search for linkedin on socialmediaexplorer.com

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Baby steps
Feeling overwhelmed?
Feeling overwhelmed?
Take it one step at a time.
Personal experience leads to successful
l i l d f l
professional experience.
CodellaMarketing.com PeteCodella.com

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You’ll be a Facebook and LinkedIn
superhero in no time!
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Pete Codella, APR (Accredited in Public Relations)
pete@codellamarketing.com
801.448.7383
801 448 7383
about.me/petecodella
/p
TXT prpete to 50500
for my SMS business card
by Contxts.com
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