Presentation by Joel Meyer on product management at @Task. Joel is the Director of Product Management for @Task. @Task is web-based project management software that helps companies get work done.

1. Product
Management
at AtTask
Joel Meyer
Director, Product Management
Friday, December 4, 2009

2. My Background
• First 10 years at EDS and Deloitte
• Customer Needs and Expectations
• Learned Project Management
• Evolved to Product Management
• 9 months at AtTask
Friday, December 4, 2009

3. • Founded in 2001
• Located in Orem
• Getting the Right Work Done
• Project and Portfolio Management
• 135 Employees
• Over 1,000 Customers
Friday, December 4, 2009

4. We’re Proud of...
®
Positioned as Visionary in Gartner’s PPM Magic Quadrant
Winner of 2009 CODIE for ‘Best Project Management Software’
Named industry leading On-Demand PPM solution provider
Named to 2009 Inc. 500 fastest growing companies
Top technology company - Red Herring Award Winner
Friday, December 4, 2009

5. AtTask Product Mgmt
• Entrepreneurial Environment
• Previously -- One PM / 20 Developers
• Now -- Team of 4 PM + 2 UX
• Data-Driven Decisions
• Leadership Understands the Value
of PM and UX
Friday, December 4, 2009

6. Outline
• Product Management Challenges
• Know Your Market
• Know Your Users
• Know Your Buyers
• Internal Buy-In
• Additional Perspectives
Friday, December 4, 2009

7. Friday, December 4, 2009

8. Enlighten with
Information
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9. Know Your Market
• Industry Analysts
• Competitive Landscape
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10. Competitive Matrix
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11. Know Your Market
• Industry Analysts
• Competitive Landscape
• Market Surveys
• Tradeshows / Conferences
• Non-Customer Visits
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12. Know Your Users
• Customer Visits
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13. Customer Visits
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14. Customer Visits
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15. Know Your Users
• Customer Visits
• Phone Interviews
• User Communities
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19. Know Your Users
• Customer Visits
• Phone Interviews
• User Communities
• Usage Statistics
• User Personas
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20. User Personas
Individual Contributor Project Manager Executive
Chris Jennifer Marc
We want these people to
“Give me my work, and
get out of my way.”!
“Help me, help you.”! “You can’t improve what
you can’t measure.”!
love using @task because it makes it easy for
them to accomplish their goals
Friday, December 4, 2009

21. Know Your Users
• Customer Visits
• Phone Interviews
• User Communities
• Usage Statistics
• Personas
• Customer Surveys
Friday, December 4, 2009

22. Customer Surveys
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24. Know Your Buyers
• Win / Loss Analysis
• Needs Assessments
• Case Studies
• Buyer Personas
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25. Internal Buy-In
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26. Strategy to Get Buy-In
• Inform
• Strategize
• Propose
• Validate
• Elicit Feedback
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27. Product Guidance Council
• Stakeholders
• Open Meeting
• Frequent (Bi-Weekly)
• Reward Attendance
• Goal: Become the “Most Valuable” Meeting
Friday, December 4, 2009

28. Meeting Topics
• Review Trends Exposed from Data
• Present Proposed Priorities
• Share Feature Plans and Wireframes
• Embrace the Urgent and Visible
• Expose the Good, Bad, and Ugly
• Re-reiterate Release Plans and Roadmaps
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29. Additional Perspectives
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30. Add’l Perspective
• Software Specific
• Defines the Broken
Process of Develpmt
• Demonstrates the
Value of Personas
• Makes the Case for
User-Centered Design
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31. Add’l Perspective
• Minimum Product
• Valuable, Usable, and
Feasible
• Rapid Prototyping
• Emotional Adoption
• Find New and Better
Ideas
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32. Fresh Perspective
• Elicit Ideas
• Buy a Feature
• Prune the Product Tree
• SpeedBoat
• Product Box
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33. Discussion
Thanks!
Joel Meyer
joel.meyer@attask.com
(801) 652-3348
Friday, December 4, 2009